I have Fortune 500 roots but an entrepreneurial soul, & that combination shows in how I work - scrappy but polished. I cut my teeth with Fortune 500 brands like Hershey's, Campbell's, & Nestlé Waters in both sales & content marketing roles but got to expand my impact working with grassroots brands like No Evil Foods & The Sun Magazine. Most recently, I've been building & running my own personal brand on social media, partnered with a global wellness brand. This breadth of experience has given me a deep understanding of branding & content that builds a movement.…

Alexa Verink

I have Fortune 500 roots but an entrepreneurial soul, & that combination shows in how I work - scrappy but polished. I cut my teeth with Fortune 500 brands like Hershey's, Campbell's, & Nestlé Waters in both sales & content marketing roles but got to expand my impact working with grassroots brands like No Evil Foods & The Sun Magazine. Most recently, I've been building & running my own personal brand on social media, partnered with a global wellness brand. This breadth of experience has given me a deep understanding of branding & content that builds a movement.…

Available to hire

I have Fortune 500 roots but an entrepreneurial soul, & that combination shows in how I work - scrappy but polished.

I cut my teeth with Fortune 500 brands like Hershey’s, Campbell’s, & Nestlé Waters in both sales & content marketing roles but got to expand my impact working with grassroots brands like No Evil Foods & The Sun Magazine. Most recently, I’ve been building & running my own personal brand on social media, partnered with a global wellness brand. This breadth of experience has given me a deep understanding of branding & content that builds a movement.

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Language

English
Fluent

Work Experience

Content Creator & Social Media Strategist at Enagic
February 1, 2021 - Present
Execute social media marketing tasks, such as content planning, community management, and performance analysis as part of a global manufacturing company in the wellness industry. Developed testing framework for ad creative, leading to +59% CTR and +90% in conversions YoY. Produced Instagram Reels reaching tens of thousands of viewers, prompting thousands of shares and >200% follower growth. Wrote and designed weekly email series with ~1,200 subscribers achieving ~45% open rate. Created Meta and TikTok ad campaigns from scratch, resulting in 92% of clients coming from ads. Trained >200 independent distributors on personal branding, social media content creation, and Meta ads. Built funnel connecting lead generation, CRM (Asana), and email sequences, eliminating missed leads and generating $300k+ in sales.
Marketing Strategist at Big Sea
April 1, 2022 - February 1, 2023
Drove SEO-focused content strategy for orthopedic group, achieving +13% organic sessions, +150% growth in top-10 keywords, and +21% YoY form fills. Championed standard creative brief process enabling cross-functional teams with relevant information, reducing meeting time by 40%. Tested automated campaign analytics dashboard (HubSpot data), increasing client trust and reducing analysis time by 80%.
Marketing Manager at No Evil Foods
March 31, 2020 - July 31, 2021
Facilitated launch of brand's first cross-channel campaign—integrating social, email, and PR—leading to 48% of viewers new to the brand and press releases picked up by 120+ publications.
Senior Manager, eCommerce Content at The Mars Agency
August 7, 2017 - October 26, 2018
Served as e-Commerce content expert for the agency, directing all aspects of strategic planning, creation, & implementation of written and visual content for large CPG clients on Amazon, Walmart.com, Chewy, etc. Optimized Amazon content to comply with industry standards & Amazon SEO best practices, resulting in 10-25% increase in sales on the platform for all clients. Established cohesive brand presence across over 100 items within strategic product line, helping client to beat out 3rd-party sellers and maintain control of their brand image on Amazon.
Copywriter at Made Outside
October 4, 2021 - June 27, 2022
Crafted foundational brand messaging for vegan soup brand that allowed it to make the leap from local farmers markets to regional grocery chains. Contributed new brand & product messaging for snack brand to facilitate its launch from a local specialty shop to national, gourmet snack manufacturer. Facilitated website content overhaul for a Charlotte cheesemonger that increased product discoverability by 70%.

Education

BSBA, Marketing & Global Management at University of Pittsburgh
August 17, 2009 - April 29, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Retail, Education, Non-Profit Organization