Growth Marketing Specialist / Paid Digital Specialist at Netgen

Develop, execute, and optimize multi-channel paid campaigns across Google Ads, LinkedIn, Meta, TikTok, and Microsoft Ads for 15+ B2B and B2C clients; define media strategies based on business objectives, budget and KPIs; setting goals and driving optimization strategies (A/B testing, segmentation, full-funnel optimization) to enhance efficiency and ROI; collaborate with teams to align campaigns with business goals and explore new platforms; manage campaign reporting using GA4, GTM, and in-platform tools. Key achievements include +800% ROAS for a tech e-commerce client (Google Shopping), +600% ROAS for Meta Shopping, 3x lead increase via optimized HR/employer branding campaigns, and building LinkedIn lead gen from scratch: 300+ leads, CHF 4–100 CPL.

Project Manager at Adwise (Video & Entertainment Agency)

Coordinated digital campaigns and client communication across regions.

Paid Specialist at Together Networks (Online Dating)

Scaled traffic acquisition and conversions across global campaigns.

Affiliate Team Lead and Paid Digital Specialist at Govitall (EdTech)

Handled affiliate partnerships across US/EU/AT markets.

Self-Employed – Paid Digital Specialist at Self-Employed

Managed Google, Facebook, and affiliate traffic for eCommerce and lead gen.

Growth Marketing Specialist / Paid Digital Specialist at Netgen

Develop, execute, and optimize multi-channel paid campaigns across Google Ads, LinkedIn, Meta, TikTok, and Microsoft Ads for 15+ B2B and B2C clients. Define media strategies based on business objectives, budget & KPIs; set goals and drive optimization through A/B testing, segmentation, and full-funnel optimization to improve efficiency and ROI. Collaborate with cross-functional teams to align campaigns with business goals and explore scalable platforms. Manage campaign reporting using GA4, GTM, and in-platform tools. Key achievements include +800% ROAS for a tech e-commerce client (Google Shopping) and +600% ROAS on Meta Shopping; built LinkedIn lead gen from scratch: 300+ leads, CHF 4 – 100 CPL.

Project Manager at Adwise

Coordinated digital campaigns and client communication across regions, ensuring timely delivery and alignment with client objectives. Managed budgets, timelines, and cross-functional teams to deliver creative and production assets for video & entertainment campaigns.

Paid Specialist at Together Networks

Scaled traffic acquisition and conversions across global campaigns for online dating products, optimizing performance across channels and geographies.

Affiliate Team Lead and Paid Digital Specialist at Govitall

Handled affiliate partnerships across US/EU/AT markets, coordinating paid digital campaigns and optimizing for lead generation and conversions.

Self-Employed – Paid Digital Specialist at Self-Employed (Switzerland)

Managed Google, Facebook, and affiliate traffic for eCommerce and lead generation projects, delivering performance improvements and scalable campaigns for multiple clients.

Growth Marketing Specialist / Paid Digital Specialist at Netgen

Develop, execute, and optimize multi-channel paid campaigns across Google Ads, LinkedIn, Meta, TikTok, and Microsoft Ads for 15+ B2B and B2C clients. Define and coordinate media strategies based on business objectives, budget & KPIs. Drive optimization strategies (A/B testing, segmentation, full-funnel optimization) to drive efficiency and ROI. Collaborate with cross-functional teams to align campaigns with business goals and explore new platforms that enable scalability.

Project Manager at Adwise

Coordinated digital campaigns and client communication across regions.

Paid Specialist at Together Networks

Scaled traffic acquisition and conversions across global campaigns.

Affiliate Team Lead and Paid Digital Specialist at Govitall

Handled affiliate partnerships across US/EU/AT markets and managed paid campaigns.

Self-Employed – Paid Digital Specialist at Self-Employed (Switzerland)

Managed Google, Facebook, and affiliate traffic for eCommerce and lead generation.

Growth Marketing Specialist at Netgen

Developed, executed, and optimized multi-channel paid campaigns across Google Ads, LinkedIn, Meta, TikTok, and Microsoft Ads for 15+ B2B and B2C clients. Defined media strategies based on business objectives, budgets, and KPIs. Set goals and drove optimization through A/B testing, segmentation, and full-funnel optimization to drive efficiency and ROI. Collaborated with cross-functional teams to align campaigns with business goals and explore new platforms that enable scalability. Managed campaign reporting using GA4, GTM, and in-platform tools. Key achievements include +800% ROAS for a tech e-commerce client (Google Shopping) and +600% ROAS for Meta Shopping; built LinkedIn lead gen from scratch: 300+ leads at CHF 4–100 CPL.

Project Manager at Adwise (Video & Entertainment Agency)

Coordinated digital campaigns and client communication across regions.

Media Buyer at Together Networks (Online Dating)

Scaled traffic acquisition and conversions across global campaigns.

Affiliate Manager at Govitall (EdTech)

Handled affiliate partnerships across US/EU/AT markets.

Self-Employed – Media Buyer at Self-Employed (Switzerland)

Managed Google, Facebook, and affiliate traffic for eCommerce and lead gen.

Growth Marketing Specialist at Netgen

Develop, execute, and optimize multi-channel paid campaigns across Google Ads, LinkedIn, Meta, TikTok, and Microsoft Ads for 15+ B2B and B2C clients. Define and coordinate media strategies based on business objectives, budget & KPIs. Set goals and drive optimization strategies (A/B testing, segmentation, full-funnel optimization) to improve campaign efficiency and ROI. Collaborate with teams to align campaigns with business goals and explore new platforms that enable scalability. Manage campaign reporting using GA4, GTM, and in-platform tools. Achievements include: +800% ROAS for a tech e-commerce client; +600% ROAS in Meta Shopping; 3× lead increase via optimized HR/employer branding campaigns; Built LinkedIn lead generation from scratch with 300+ leads and CPL from CHF 4 to 100.

Project Manager at Adwise (Video & Entertainment Agency)

Coordinated digital campaigns and client communication across regions.

Media Buyer at Together Networks

Scaled traffic acquisition and conversions across global campaigns.

Affiliate Manager at Govitall (EdTech)

Handled affiliate partnerships across US/EU/AT markets.