AlexBevza

Develop, execute, and optimize multi-channel paid campaigns across Google Ads, LinkedIn, Meta, TikTok, and Microsoft Ads for 15+ B2B and B2C clients. Define and coordinate media strategies based on business objectives, budget & KPIs. Set goals and drive optimization strategies (A/B testing, segmentation, full-funnel optimization) to improve campaign efficiency and ROI. Collaborate with teams to align campaigns with business goals and explore new platforms that enable scalability. Manage campaign reporting using GA4, GTM, and in-platform tools. Achievements include: +800% ROAS for a tech e-commerce client; +600% ROAS in Meta Shopping; 3× lead increase via optimized HR/employer branding campaigns; Built LinkedIn lead generation from scratch with 300+ leads and CPL from CHF 4 to 100.

Developed, executed, and optimized multi-channel paid campaigns across Google Ads, LinkedIn, Meta, TikTok, and Microsoft Ads for 15+ B2B and B2C clients. Defined media strategies based on business objectives, budgets, and KPIs. Set goals and drove optimization through A/B testing, segmentation, and full-funnel optimization to drive efficiency and ROI. Collaborated with cross-functional teams to align campaigns with business goals and explore new platforms that enable scalability. Managed campaign reporting using GA4, GTM, and in-platform tools. Key achievements include +800% ROAS for a tech e-commerce client (Google Shopping) and +600% ROAS for Meta Shopping; built LinkedIn lead gen from scratch: 300+ leads at CHF 4–100 CPL.

Develop, execute, and optimize multi-channel paid campaigns across Google Ads, LinkedIn, Meta, TikTok, and Microsoft Ads for 15+ B2B and B2C clients. Define and coordinate media strategies based on business objectives, budget & KPIs. Drive optimization strategies (A/B testing, segmentation, full-funnel optimization) to drive efficiency and ROI. Collaborate with cross-functional teams to align campaigns with business goals and explore new platforms that enable scalability.