Hi, I’m Alexei Kuulitski, UX/UI designer and UX/CRO consultant with over a decade of freelance experience helping 360+ clients across the USA, EU, UK, and Australia. I specialize in UX design and conversion rate optimization audits, turning insights into strategic redesigns from concept to implementation.…

Alexei Kuulitski

Hi, I’m Alexei Kuulitski, UX/UI designer and UX/CRO consultant with over a decade of freelance experience helping 360+ clients across the USA, EU, UK, and Australia. I specialize in UX design and conversion rate optimization audits, turning insights into strategic redesigns from concept to implementation.…

Available to hire

Hi, I’m Alexei Kuulitski, UX/UI designer and UX/CRO consultant with over a decade of freelance experience helping 360+ clients across the USA, EU, UK, and Australia. I specialize in UX design and conversion rate optimization audits, turning insights into strategic redesigns from concept to implementation.

See more

Skills

Experience Level

Figma
Expert
Hotjar
Expert
Google Ads
Intermediate
Copywriting
Intermediate

Language

Russian
Fluent
Belarusian
Fluent
English
Advanced
Polish
Beginner

Work Experience

UX/CRO Consultant at Upwork (Freelance)
September 1, 2015 - November 5, 2025
Led planning, execution, and analysis of over 250 UX and CRO audits and optimization strategies, delivering 1-20% performance improvements for websites and mobile apps. Used Google Analytics 4, Hotjar, Lucky Orange, Mouseflow, and other analytics tools to identify opportunities, craft testable hypotheses, and supervise implementation with cross-functional teams to ensure 100% rollout. Completed 50+ Upwork projects with a Top Rated Plus track record maintained for over seven years. Projects were text-based due to language preferences, and I’m open to calls for full-time opportunities.
Head of Design at Fiverr
September 1, 2022 - September 1, 2022
Assembled and managed a distributed team of 10 designers, developers, and motion designers for various part-time projects. Ensured timely delivery within client budgets, maintaining a flawless 5.0 Job Success rate on Fiverr across 85+ short-term projects. Developed and implemented optimization strategies for more than 75 web platforms and mobile apps, collaborating with teams from 14 countries.
Team Lead at AA Team
May 1, 2015 - May 1, 2015
Spearheaded a team of 4 designers, delivering 60+ design projects on schedule and within budget. Collaborated with 3 developers to ensure faithful implementation of designs, created detailed briefs, and secured 80+ new clients and paid projects for the team, expanding business opportunities.

Education

Bachelor's degree at Belarusian State Economic University (BSEU)
August 1, 2007 - May 1, 2012

Qualifications

CRO Management
June 1, 2023 - November 1, 2023
A/B Testing 101
April 1, 2024 - July 1, 2024
Conversion Rate Optimization & A/B Testing
September 1, 2024 - January 1, 2025
Google Analytics 4 Intensive Guide
January 1, 2024 - March 1, 2025

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Education, Retail
    uniE621 Food Truck Company redesign
    Conducted UX audit and designed UX/UI for Reward Catering site, enhancing navigation, usability, and user engagement. Improved overall user experience. webdesigner uxaudit uxdesigner wordpress html webdeveloper…