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I am a Senior UX Designer with more than 15 years of experience leading end-to-end product design across B2B, B2C, SaaS, fintech, healthcare, security, and social media platforms. I specialize in improving onboarding, activation, and product adoption through user research, usability testing, and data-informed design decisions. I enjoy leading complex design initiatives in both enterprise environments and startups. As a systems thinker, I simplify complex workflows into intuitive user experiences and collaborate closely with product managers, researchers, engineers, and other cross-functional partners to deliver impactful products.…I am a Senior UX Designer with more than 15 years of experience leading end-to-end product design across B2B, B2C, SaaS, fintech, healthcare, security, and social media platforms. I specialize in improving onboarding, activation, and product adoption through user research, usability testing, and data-informed design decisions. I enjoy leading complex design initiatives in both enterprise environments and startups. As a systems thinker, I simplify complex workflows into intuitive user experiences and collaborate closely with product managers, researchers, engineers, and other cross-functional partners to deliver impactful products.

Alexey Tretina

UX Designer, UI Designer, Product Designer, +2

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I am a Senior UX Designer with more than 15 years of experience leading end-to-end product design across B2B, B2C, SaaS, fintech, healthcare, security, and social media platforms. I specialize in improving onboarding, activation, and product adoption through user research, usability testing, and data-informed design decisions. I enjoy leading complex design initiatives in both enterprise environments and startups. As a systems thinker, I simplify complex workflows into intuitive user experiences and collaborate closely with product managers, researchers, engineers, and other cross-functional partners to deliver impactful products.…I am a Senior UX Designer with more than 15 years of experience leading end-to-end product design across B2B, B2C, SaaS, fintech, healthcare, security, and social media platforms. I specialize in improving onboarding, activation, and product adoption through user research, usability testing, and data-informed design decisions. I enjoy leading complex design initiatives in both enterprise environments and startups. As a systems thinker, I simplify complex workflows into intuitive user experiences and collaborate closely with product managers, researchers, engineers, and other cross-functional partners to deliver impactful products.

Available to hire

I am a Senior UX Designer with more than 15 years of experience leading end-to-end product design across B2B, B2C, SaaS, fintech, healthcare, security, and social media platforms. I specialize in improving onboarding, activation, and product adoption through user research, usability testing, and data-informed design decisions.

I enjoy leading complex design initiatives in both enterprise environments and startups. As a systems thinker, I simplify complex workflows into intuitive user experiences and collaborate closely with product managers, researchers, engineers, and other cross-functional partners to deliver impactful products.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Sr. UX Designer at Apploi

October 1, 2025 - February 1, 2026

Contracted to support a healthcare workforce management platform serving healthcare employers. Delivered multiple high-impact features for hiring and scheduling healthcare staff, improving workflow efficiency for recruiting teams. Redesigned the candidate-facing platform.

Sr. UX Designer at Morpher

June 1, 2022 - June 1, 2025

Directed end-to-end product design at a fintech startup and owned UX strategy across web and mobile trading platforms, from research through high-fidelity delivery and animations. Adapted the platform to support 2x user-base growth and identified friction in onboarding and trading flows, improving user activation by 25%.

Sr. Product Designer at Upwork

July 1, 2021 - February 1, 2022

Focused on improving onboarding for clients and freelancers within Upwork Enterprise. Used data and usability insights to refine onboarding flows and increase completion rates by approximately 20%. Collaborated with product managers, researchers, and engineers in a cross-functional squad.

Product Designer at Combyne

May 1, 2020 - July 1, 2021

Designed and launched outfit creation, user onboarding, and sharing features for a mobile fashion styling platform on iOS and Android. Collaborated closely with mobile engineers to ensure design consistency.

Product Designer at Kisi

February 1, 2018 - September 1, 2019

Helped launch a cloud-based access control system across iOS, Android, and web. Led a redesign of the mobile applications, resulting in App Store and Google Play ratings of 4.8 and 4.6. Contributed to product improvements during a period of 2x company growth and worked cross-functionally with hardware and software teams.

UX/UI Designer at Accedo

June 1, 2015 - July 1, 2016

Worked closely with multiple teams on VIA Go and AppGrid, products that enabled media companies and content owners to rapidly launch video services across screens. The product was successfully acquired by a Scandinavian media company.