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Hi, I’m Alex Martin, a data-driven marketing professional with a passion for turning numbers into growth. Based in Cape Town with UAE residency and EU work eligibility, I blend analytics and marketing acumen to craft strategies that deliver measurable results. I hold an MSc in Data Analytics and AI and an MSc in Fashion & Luxury Management, and I’ve been involved in analytics, CRM, and marketing initiatives across e-commerce, retail, and startup environments. From dashboards that speed up reporting, to CRM-driven retention improvements and early-stage product launches, I enjoy turning insights into action and building brands that resonate with customers. I’m excited to connect with teams seeking growth, data-driven storytelling, and cross-functional collaboration.…Hi, I’m Alex Martin, a data-driven marketing professional with a passion for turning numbers into growth. Based in Cape Town with UAE residency and EU work eligibility, I blend analytics and marketing acumen to craft strategies that deliver measurable results. I hold an MSc in Data Analytics and AI and an MSc in Fashion & Luxury Management, and I’ve been involved in analytics, CRM, and marketing initiatives across e-commerce, retail, and startup environments. From dashboards that speed up reporting, to CRM-driven retention improvements and early-stage product launches, I enjoy turning insights into action and building brands that resonate with customers. I’m excited to connect with teams seeking growth, data-driven storytelling, and cross-functional collaboration.

Alex Martin

Social Media Freelancer, Marketing Strategist, Brand Strategist, +3

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Hi, I’m Alex Martin, a data-driven marketing professional with a passion for turning numbers into growth. Based in Cape Town with UAE residency and EU work eligibility, I blend analytics and marketing acumen to craft strategies that deliver measurable results. I hold an MSc in Data Analytics and AI and an MSc in Fashion & Luxury Management, and I’ve been involved in analytics, CRM, and marketing initiatives across e-commerce, retail, and startup environments. From dashboards that speed up reporting, to CRM-driven retention improvements and early-stage product launches, I enjoy turning insights into action and building brands that resonate with customers. I’m excited to connect with teams seeking growth, data-driven storytelling, and cross-functional collaboration.…Hi, I’m Alex Martin, a data-driven marketing professional with a passion for turning numbers into growth. Based in Cape Town with UAE residency and EU work eligibility, I blend analytics and marketing acumen to craft strategies that deliver measurable results. I hold an MSc in Data Analytics and AI and an MSc in Fashion & Luxury Management, and I’ve been involved in analytics, CRM, and marketing initiatives across e-commerce, retail, and startup environments. From dashboards that speed up reporting, to CRM-driven retention improvements and early-stage product launches, I enjoy turning insights into action and building brands that resonate with customers. I’m excited to connect with teams seeking growth, data-driven storytelling, and cross-functional collaboration.

Available to hire

Hi, I’m Alex Martin, a data-driven marketing professional with a passion for turning numbers into growth. Based in Cape Town with UAE residency and EU work eligibility, I blend analytics and marketing acumen to craft strategies that deliver measurable results. I hold an MSc in Data Analytics and AI and an MSc in Fashion & Luxury Management, and I’ve been involved in analytics, CRM, and marketing initiatives across e-commerce, retail, and startup environments.

From dashboards that speed up reporting, to CRM-driven retention improvements and early-stage product launches, I enjoy turning insights into action and building brands that resonate with customers. I’m excited to connect with teams seeking growth, data-driven storytelling, and cross-functional collaboration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Beginner

Work Experience

Sales & Social Media Marketing Assistant at Shop Label

January 2, 2026 - June 30, 2026

Shop Label is a Cape Town–based designer denim and womenswear boutique. I began as a sales associate before advancing to Community Manager, where I oversaw client communication and relationship management across digital platforms and in-store locations. My role also included content creation, copywriting, and developing and executing the store’s communication plan. > Grew the store's engagement and reach by over 200 and 110%, respectively.

Founder at Stealth Luxury Beauty Startup

July 1, 2025 - September 1, 2025

Launched a product-based startup; led product development, supplier management, and go-to-market execution; achieved product-market fit through early customer validation and onboarding business partners to expand distribution; managed a €2,000 operating budget across design, production, and marketing, leading a cross-functional team to deliver launch assets, run paid campaigns, and analyze early traction to optimize operations and financial performance.

Sales Rep & Marketing Coordinator at Shop Label – Premium Women's Wear retailer

September 1, 2022 - September 1, 2023

Analyzed retail and digital customer behaviour, contributing to 20–35% monthly revenue growth; improved retention by managing CRM pipelines and identifying repeat-purchase patterns in Shopify data; executed initiatives that drove +200% engagement and +110% reach.