Co-Founder at Recommend Group

Co-founded one of Southeast Asia's largest home services marketplaces. Secured USD 4M Series A funding and served 2M customers. Led product engineering, digital marketing, and SEO/content strategy. Managed a digital marketing team of 8 and a software engineering team of 24. Developed programmatic SEO generating over 2,000,000 high-ranking landing pages. Built a high-performing content marketing function with articles and video content. Established an agile, multi-country product and engineering team serving 3 countries. Implemented a growth marketing funnel with end-to-end tracking and analytics.

Managing Director at Halfborg Digital

Self-owned digital marketing consultancy. Provided content strategy consulting, SEO, and digital marketing services. Built performance marketing and growth strategies for a Singapore e-commerce company (WordPress/WooCommerce) with over 2,000 high-retention customers. Created a membership platform for a Singapore healthcare association with over 1,000 paying members.

Content Services Director at Ying Communications (Acquired by FINN Partners)

Integrated B2B technology marketing agency. Led technology client accounts, conceptualised and implemented marketing campaigns. Managed a team of 8 delivering B2B content marketing for Fortune 500 clients. Managed key accounts for Cisco Systems, Microsoft, SingTel, Seagate, Symantec, Dimension Data and Jabra.