I am an Art Director and Digital Artist with over 12 years of experience in advertising, digital art, and creative leadership. I blend my creativity with technology to craft powerful visual stories. My work has been prominently featured in multiple design archives, and I am passionate about using innovative tools to push creative boundaries. My expertise spans across various sectors, and I enjoy collaborating with teams to deliver exceptional results. I am always seeking new challenges to inspire my work and help brands stand out in this competitive landscape.

Alex Popescu

I am an Art Director and Digital Artist with over 12 years of experience in advertising, digital art, and creative leadership. I blend my creativity with technology to craft powerful visual stories. My work has been prominently featured in multiple design archives, and I am passionate about using innovative tools to push creative boundaries. My expertise spans across various sectors, and I enjoy collaborating with teams to deliver exceptional results. I am always seeking new challenges to inspire my work and help brands stand out in this competitive landscape.

Available to hire

I am an Art Director and Digital Artist with over 12 years of experience in advertising, digital art, and creative leadership. I blend my creativity with technology to craft powerful visual stories. My work has been prominently featured in multiple design archives, and I am passionate about using innovative tools to push creative boundaries.

My expertise spans across various sectors, and I enjoy collaborating with teams to deliver exceptional results. I am always seeking new challenges to inspire my work and help brands stand out in this competitive landscape.

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Language

Romanian, Moldavian, Moldovan
Fluent
English
Advanced

Work Experience

Art Director & Digital Artist at INTERKRAFT Studio – Creative Graphics & Advertising Solutions
January 1, 2022 - Present
Freelance role delivering high-end post-production and visuals for campaigns; collaborated with creative teams, clients and marketing specialists to optimize briefs and execution. Led integration of AI generative tools (Midjourney, KlingAI, Runway, Adobe Generative Suite, PromeAI, X-Design, Vivago) into the workflow. Managed NFT projects with a team of 3D artists and oversaw post-production for final output. Also designed and delivered an After Effects Essentials B2B training program (8 sessions) for beginners to create motion graphics. Provided freelance graphic design for social media content, including a medical-sector client.
Founder & Creative Lead at Viba Startup
January 1, 2022 - Present
Managed creative concept, brand identity and marketing strategy for the MVP; led art direction and UI/UX design. Project selected for ClimAccelerator at Impact Hub Bucharest (Pre-Seed Stage).
Art Director at Papaya Advertising
January 1, 2020 - December 31, 2024
Developed main key visuals and core campaign assets across multiple media channels. Supervised 3D, VFX, photo and video production processes; coordinated workflows from pre-production to post-production. Contributed to pitches with concept development, visual storytelling and campaign strategy. On-set supervision of photo–video productions and occasional copywriting for headlines and taglines. Used Adobe Creative Cloud alongside Midjourney and Runway for experimentation and concept development.
Art Director / Designer at Rebels and Rulers (Event)
January 1, 2019 - December 31, 2020
Created graphic design artworks for conference branding, marketing materials and digital assets. Supported in-house motion graphics and broadcast graphics workflows at Digi24, contributing to on-air visuals and practical design execution.
Art Director & Digital Artist at NewFolder Studio
January 1, 2015 - December 31, 2018
Delivered high-end creative post-production, art direction, concept development and compositing for various advertising visuals. Managed teams and project workflows to ensure quality and timely delivery; collaborated with 3D artists and photographers on CGI and photo compositing.
Art Director & Digital Artist at Carioca Studio
January 1, 2010 - December 31, 2015
Provided high-end post-production, art direction, concept development and compositing for advertising visuals. Led teams and project workflows, coordinating with 3D artists and photographers to deliver CGI and photo composites across multiple projects.
Art Director & Digital Artist at INTERKRAFT Studio
January 1, 2022 - Present
Freelance Creative Graphics & Advertising work where I lead projects in various mediums, emphasizing innovation and excellence in design.
Art Director / Digital Artist at Freelance
January 1, 2022 - Present
Working independently to provide creative direction and digital artistry for various clients. Responsibilities include conceptualizing and executing visual strategies that resonate with target audiences.
Art Director / Designer (Collaborations) at Rebels and Rulers (Event)
January 1, 2019 - January 1, 2020
Collaborated on unique events by developing engaging design and visuals for various occasions, integrating client requirements into cohesive narratives.
Art Director / Digital Artist at NewFolder Studio
January 1, 2015 - January 1, 2018
Managed high-end post-production, concept development for design projects, and painting. Worked with diverse clients across sectors to deliver visual impact.
Art Director / Digital Artist at Carioca Studio
January 1, 2010 - January 1, 2015
Oversaw complete design processes from concepts to finished products, providing creative input for campaigns for notable brands.

Education

Master of Arts - MA, Applied Graphics - Multimedia Route at National University of Arts, Bucharest
January 1, 2010 - December 31, 2012
Bachelor of Arts - BA, Graphics at National University of Arts, Bucharest
January 1, 2007 - December 31, 2010
Master of Arts (MA) at National University of Arts, Bucharest
January 1, 2010 - January 1, 2013
Bachelor of Arts (BA) at National University of Arts, Bucharest
January 1, 2007 - January 1, 2010
Master of Arts (MA) at Multimedia Route Avid
January 1, 2010 - January 1, 2012
Bachelor of Arts (BA) at Faculty of Fine Arts - Graphics
January 1, 2007 - January 1, 2010

Qualifications

Adobe Creative Cloud proficiency (Photoshop, Illustrator, After Effects)
January 11, 2030 - March 18, 2026
Advertising Graphics Training - Avantaj Consulting | Center of Excellence in IT Training
January 11, 2030 - March 18, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Other