Head of SEO at Are Media

Lead on-page and off-page SEO, AI visibility, and digital content strategy for Australia; monitor organic search performance with Ahrefs, Google Search Console, Google Analytics, Screaming Frog, Tableau; develop monthly content plans and growth-oriented OKRs; liaise with product, marketing, strategy and PR to deliver on organic search and revenue targets; collaborate with tech/product teams to improve UX and optimize content for conversions; manage freelance budgets, backlink efforts, vendor briefs, and site content editing.

SEO and Content Lead at Traveloka (Australia)

Lead on-page and off-page SEO, AI visibility (AEO/Geo) and digital content strategy for Australia; monitor organic search performance; develop monthly content plans with growth-oriented OKRs; liaise with product managers, marketing leads, strategists and PR to ensure delivery on organic search and revenue targets; collaborate with tech/product teams to improve UX and conversions; manage freelancer budgets and vendor briefs.

Senior Global Travel Publisher at Finder

Launch the travel niche into key markets (Canada, New Zealand, Ireland, Singapore, Hong Kong, South Africa) while growing in Australia; manage projects including implementing white-label products (for flights, hotels, and car hire) and global content management, affiliate content and programmatic content; develop annual strategies for editorial content and social media plans, EDMs, SEO as well as forecasting, budgeting and stakeholder management; manage a team of in-house (3) and remote (4) editors and support crew to ensure publishing goals are achieved in an agile environment (JIRA); improve content with WordPress, A/B testing, heat mapping, and new layouts/images to optimize conversion and paid placements; analyze reports using Google Analytics, Google Search Console, Google Ads, and Ahrefs.