Alex Keshen

Led Australia market localisation and content strategy for a digital travel booking platform operating across Southeast Asia and Australia. Reworked site structure and content to better suit an Australian audience and local search intent, collaborating with product and design to improve user journey and conversion performance. Developed and delivered SEO strategy across on-page, off-page, and AI-driven content initiatives (AEO/GEO). Managed freelancers and external agencies across backlink strategy, editorial content, and publishing. Set and tracked OKRs aligned to business growth objectives, reporting organic performance using GA, GSC, Ahrefs, and Tableau. Worked closely with stakeholders across product, marketing, PR and strategy to align SEO with broader commercial goals.

Lead on-page and off-page SEO, AI visibility (AEO/Geo) and digital content strategy for Australia; monitor organic search performance; develop monthly content plans with growth-oriented OKRs; liaise with product managers, marketing leads, strategists and PR to ensure delivery on organic search and revenue targets; collaborate with tech/product teams to improve UX and conversions; manage freelancer budgets and vendor briefs.

Lead on-page and off-page SEO, AI visibility, and digital content strategy for Australia; monitor organic search performance with Ahrefs, Google Search Console, Google Analytics, Screaming Frog, Tableau; develop monthly content plans and growth-oriented OKRs; liaise with product, marketing, strategy and PR to deliver on organic search and revenue targets; collaborate with tech/product teams to improve UX and optimize content for conversions; manage freelance budgets, backlink efforts, vendor briefs, and site content editing.