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SEO leader and digital content strategist with 15+ years’ experience building and scaling websites across global markets. Combines editorial judgement and data with SEO strategy to deliver high-quality content and campaigns that perform commercially. Experienced in leading teams, growing content verticals, optimising businesses for LLMs, and embedding SEO into product and publishing initiatives. Strong background in technical SEO, CMS migrations, analytics, and conversion optimisation.…SEO leader and digital content strategist with 15+ years’ experience building and scaling websites across global markets. Combines editorial judgement and data with SEO strategy to deliver high-quality content and campaigns that perform commercially. Experienced in leading teams, growing content verticals, optimising businesses for LLMs, and embedding SEO into product and publishing initiatives. Strong background in technical SEO, CMS migrations, analytics, and conversion optimisation.

Alex Keshen

Content Producer, Content Strategist, Digital Marketer, +7

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SEO leader and digital content strategist with 15+ years’ experience building and scaling websites across global markets. Combines editorial judgement and data with SEO strategy to deliver high-quality content and campaigns that perform commercially. Experienced in leading teams, growing content verticals, optimising businesses for LLMs, and embedding SEO into product and publishing initiatives. Strong background in technical SEO, CMS migrations, analytics, and conversion optimisation.…SEO leader and digital content strategist with 15+ years’ experience building and scaling websites across global markets. Combines editorial judgement and data with SEO strategy to deliver high-quality content and campaigns that perform commercially. Experienced in leading teams, growing content verticals, optimising businesses for LLMs, and embedding SEO into product and publishing initiatives. Strong background in technical SEO, CMS migrations, analytics, and conversion optimisation.

Available to hire

SEO leader and digital content strategist with 15+ years’ experience building and scaling websites across global markets. Combines editorial judgement and data with SEO strategy to deliver high-quality content and campaigns that perform commercially.

Experienced in leading teams, growing content verticals, optimising businesses for LLMs, and embedding SEO into product and publishing initiatives. Strong background in technical SEO, CMS migrations, analytics, and conversion optimisation.

Skills

Experience Level

Expert

Expert

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Expert

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Intermediate

Intermediate

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Intermediate

Language

Work Experience

SEO & Content Lead, Australia at Traveloka

January 1, 2025 - February 1, 2026

Led Australia market localisation and content strategy for a digital travel booking platform operating across Southeast Asia and Australia. Reworked site structure and content to better suit an Australian audience and local search intent, collaborating with product and design to improve user journey and conversion performance. Developed and delivered SEO strategy across on-page, off-page, and AI-driven content initiatives (AEO/GEO). Managed freelancers and external agencies across backlink strategy, editorial content, and publishing. Set and tracked OKRs aligned to business growth objectives, reporting organic performance using GA, GSC, Ahrefs, and Tableau. Worked closely with stakeholders across product, marketing, PR and strategy to align SEO with broader commercial goals.

SEO and Content Lead at Traveloka (Australia)

January 1, 2025 - February 1, 2026

Lead on-page and off-page SEO, AI visibility (AEO/Geo) and digital content strategy for Australia; monitor organic search performance; develop monthly content plans with growth-oriented OKRs; liaise with product managers, marketing leads, strategists and PR to ensure delivery on organic search and revenue targets; collaborate with tech/product teams to improve UX and conversions; manage freelancer budgets and vendor briefs.

Head of SEO at Are Media

August 1, 2023 - January 1, 2025

Lead on-page and off-page SEO, AI visibility, and digital content strategy for Australia; monitor organic search performance with Ahrefs, Google Search Console, Google Analytics, Screaming Frog, Tableau; develop monthly content plans and growth-oriented OKRs; liaise with product, marketing, strategy and PR to deliver on organic search and revenue targets; collaborate with tech/product teams to improve UX and optimize content for conversions; manage freelance budgets, backlink efforts, vendor briefs, and site content editing.

SEO & Content Marketing Specialist at Eatfirst

October 1, 2022 - July 31, 2023

Managed SEO, content, and digital marketing across Australia, New Zealand, and Singapore for a corporate catering and food delivery platform and app. Developed and executed organic content, social, and eDM strategy across B2B and B2C audiences. Managed website content in Webflow, ensuring SEO best practices and consistency across pages. Created email marketing strategy, producing campaigns and performance analysis. Managed remote freelance writers and provided publishing support to deliver content at scale.

Senior Global Travel Publisher at Finder

March 1, 2016 - April 1, 2022

Launch the travel niche into key markets (Canada, New Zealand, Ireland, Singapore, Hong Kong, South Africa) while growing in Australia; manage projects including implementing white-label products (for flights, hotels, and car hire) and global content management, affiliate content and programmatic content; develop annual strategies for editorial content and social media plans, EDMs, SEO as well as forecasting, budgeting and stakeholder management; manage a team of in-house (3) and remote (4) editors and support crew to ensure publishing goals are achieved in an agile environment (JIRA); improve content with WordPress, A/B testing, heat mapping, and new layouts/images to optimize conversion and paid placements; analyze reports using Google Analytics, Google Search Console, Google Ads, and Ahrefs.

Senior Global Travel Publisher at Finder

May 1, 2015 - April 30, 2022

Drove global travel content strategy at a global comparison and content platform covering travel, finance and utilities. Launched the travel vertical in Australia and globalised content into new international markets including Canada, New Zealand, Ireland, Singapore, Hong Kong, and South Africa while maintaining strong performance in Australia. Developed global content strategies aligned to SEO, social, email and commercial objectives. Built and managed a team of in-house and remote editorial and publishing staff. Worked with product and commercial teams to implement white-label travel products. Optimised content for conversion through testing, UX improvements and layout experimentation. Analysed performance using Google Analytics, Google Search Console, Ahrefs and Semrush to identify growth opportunities and improve outcomes.

Producer at Travelzoo Australia

September 1, 2013 - April 1, 2015

Manage Featured Destination micro-sites and themed content pages; work with sales managers and major travel clients to craft campaigns; produce landing pages and EDMs for travel offers and local deals; sub-edit landing pages, EDMs and other copy.