I’m Alex, a social media strategist with 7 years of experience in the music industry. I’ve worked with artists and bands across multiple genres, boosting brand awareness and harnessing engagement from real people. My work has spanned across album launches, tours, festivals, and more. One of my specialties is in analytics: I’m able to discern complex data and draw conclusions from it, helping to monitor campaign effectiveness.…

alexswizzi

I’m Alex, a social media strategist with 7 years of experience in the music industry. I’ve worked with artists and bands across multiple genres, boosting brand awareness and harnessing engagement from real people. My work has spanned across album launches, tours, festivals, and more. One of my specialties is in analytics: I’m able to discern complex data and draw conclusions from it, helping to monitor campaign effectiveness.…

Available to hire

I’m Alex, a social media strategist with 7 years of experience in the music industry. I’ve worked with artists and bands across multiple genres, boosting brand awareness and harnessing engagement from real people. My work has spanned across album launches, tours, festivals, and more. One of my specialties is in analytics: I’m able to discern complex data and draw conclusions from it, helping to monitor campaign effectiveness.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Add your work experience history here.

Education

Bachelor of Business at Florida Atlantic University
August 19, 2013 - December 9, 2017
Marketing

Qualifications

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Industry Experience

Media & Entertainment
    paper Alex Lema Resume - Freelance Digital Marketing Strategist
    Resume listing past work resume pdf…
    paper Content Creation Portfolio
    Content creation, including social media stats and assets involved. videoeditor resume pdf…
    paper Wage War: The Manic Tour

    Working as the band’s day to day social media manager, brainstormed and executed new social media posting strategy resulting in the band’s US tour and VIP upgrade packages selling out

    paper Wage War: 'Manic' Album Release

    Worked as the band’s social media manager, I conceptualized the rollout for their album, Manic, across all digital platforms. It charted in the Top 20 of US Hard Rock Albums and Top 20 of UK Rock & Metal Albums

    paper The Plot In You "Feel Nothing" TikTok trend

    Identified emerging #gymtok trend of people working out to TPIY’s song “Feel Nothing”. Created an edit using live footage of the track and launched the band’s TikTok, quickly growing to 50K followers in 48 hours. The song remains the band’s top track on Spotify with over 221 million streams.

    paper Heat Waves TikTok trend

    Strategized and worked directly with the band to record content. Edited the footage into a vertical clip that received 57 million views. Helped propel the song to #1 on Billboard Hot 100 and Taylor Swift even took part in our trend!

    paper The Lumineers: ’ ‘Brightside’ Album Release

    As social media manager for The Lumineers, I strategized their album rollout alongside management, record label, and publicity. It charted at #1 in various countries and fan engagement grew more than 100%.

    https://www.twine.net/signin