Led loyalty strategy across brands, driving up to 40% revenue growth and expanding the database through CRM communications and promotions. Planned and managed monthly marketing budgets over $500K. Orchestrated cross-functional campaigns and partnerships with internal teams and external agency vendors. Planned and managed monthly marketing budgets and ensured alignment with brand priorities and performance targets. Oversaw activation budgets and ensured cost-effective planning and execution.

Marketing Administrator. Worked with national QSR brands including Quesada, Copper Branch, Pita Pit, Second Cup, and Noodle Box. Built and managed dark ad campaigns across Meta, TikTok, YouTube, and Snapchat to support brand and promotional objectives. Planned and managed monthly marketing budgets over $500K; ensured alignment with brand priorities and performance targets.