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Nine years in email marketing teaches you a lot about what works and what's just noise. I partner with founders and marketing managers on a project basis to diagnose what's holding their email performance back and build a strategy that gets it performing the way it should. I specialize in Klaviyo and my work covers everything from auditing underperforming accounts to designing behavior-based flows, building out campaign calendars, and defining the messaging direction that actually connects with your audience.…Nine years in email marketing teaches you a lot about what works and what's just noise. I partner with founders and marketing managers on a project basis to diagnose what's holding their email performance back and build a strategy that gets it performing the way it should. I specialize in Klaviyo and my work covers everything from auditing underperforming accounts to designing behavior-based flows, building out campaign calendars, and defining the messaging direction that actually connects with your audience.

Alexandra Semidey

Marketing Strategist, Brand Strategist, Growth Marketer, +7

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Nine years in email marketing teaches you a lot about what works and what's just noise. I partner with founders and marketing managers on a project basis to diagnose what's holding their email performance back and build a strategy that gets it performing the way it should. I specialize in Klaviyo and my work covers everything from auditing underperforming accounts to designing behavior-based flows, building out campaign calendars, and defining the messaging direction that actually connects with your audience.…Nine years in email marketing teaches you a lot about what works and what's just noise. I partner with founders and marketing managers on a project basis to diagnose what's holding their email performance back and build a strategy that gets it performing the way it should. I specialize in Klaviyo and my work covers everything from auditing underperforming accounts to designing behavior-based flows, building out campaign calendars, and defining the messaging direction that actually connects with your audience.

Available to hire

Nine years in email marketing teaches you a lot about what works and what’s just noise. I partner with founders and marketing managers on a project basis to diagnose what’s holding their email performance back and build a strategy that gets it performing the way it should.

I specialize in Klaviyo and my work covers everything from auditing underperforming accounts to designing behavior-based flows, building out campaign calendars, and defining the messaging direction that actually connects with your audience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Marketing Strategist & Operations Lead

December 1, 2016 - March 1, 2025

Strategic evolution: Partnered with the founder to build the agency from the ground up, evolving from Project Management to Lead Marketing Strategist for a curated roster of DTC brands. Operational architect: Designed and documented the agency's internal SOP library, ensuring consistent, high-quality delivery across all client accounts. Retention lead: Owned the strategic roadmap for high-revenue accounts, focusing 100% on maximizing CLV and retention. Account oversight: Conducted Klaviyo audits to refine segmentation logic and improve email deliverability. Growth results: Directed campaign strategies that transformed one-time purchasers into long-term brand advocates through personalized messaging.

Conversational AI Strategist

February 1, 2025 - December 1, 2025

Conversational AI strategy: Designed and deployed automated chat funnels using ManyChat to streamline sales and support for DTC brands. Flow architecture: Built and managed automated engagement funnels focused on increasing conversion rate and improving the customer experience. Technical deployment: Managed lifecycle of chat products from initial logic design through testing and live deployment. Conversion optimization: Focused on increasing customer engagement and conversion rates through sophisticated, behavior-triggered interactions.

Operations Lead / QA Engineer

March 2, 2015 - August 2, 2017

Oversaw daily operations and implemented foundational agency workflows and team onboarding processes. Executed QA testing for front-end and back-end web applications to ensure seamless user experiences.