Alexandra Semidey

Conversational AI strategy: Designed and deployed automated chat funnels using ManyChat to streamline sales and support for DTC brands. Flow architecture: Built and managed automated engagement funnels focused on increasing conversion rate and improving the customer experience. Technical deployment: Managed lifecycle of chat products from initial logic design through testing and live deployment. Conversion optimization: Focused on increasing customer engagement and conversion rates through sophisticated, behavior-triggered interactions.

Strategic evolution: Partnered with the founder to build the agency from the ground up, evolving from Project Management to Lead Marketing Strategist for a curated roster of DTC brands. Operational architect: Designed and documented the agency's internal SOP library, ensuring consistent, high-quality delivery across all client accounts. Retention lead: Owned the strategic roadmap for high-revenue accounts, focusing 100% on maximizing CLV and retention. Account oversight: Conducted Klaviyo audits to refine segmentation logic and improve email deliverability. Growth results: Directed campaign strategies that transformed one-time purchasers into long-term brand advocates through personalized messaging.

Oversaw daily operations and implemented foundational agency workflows and team onboarding processes. Executed QA testing for front-end and back-end web applications to ensure seamless user experiences.