Available to hire
I’m Alex, a journalist-turned-creative who builds brands through emotionally resonant storytelling. I founded Amor y Cohetes to help personal brands, cultural organizations, and independent entrepreneurs connect with audiences through narrative, multiplatform content, and a human-centered approach.
With experience directing campaigns, launches, and editorial projects at agency and corporate levels, I blend storytelling, strategy, and hands-on production to deliver campaigns, press materials, and community-building content that feels human and results-driven.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Beginner
Italian
Beginner
Work Experience
Founder, Creative Director at Amor y Cohetes
September 1, 2023 - PresentBoutique communications and content agency focused on brand storytelling and emotional strategy. I lead creative direction and project execution for personal brands, cultural companies, and independent entrepreneurs — specializing in narrative development, multiplatform content (reels, newsletters, copywriting), and audience engagement. I design and deliver campaigns, brand launches, and communication plans that blend corporate experience with editorial sensitivity and a human-first approach.
Account Manager at Brandipia
April 1, 2023 - July 31, 2023Account Director in an agency focused on the adtech sector. Responsibilities included digital and offline communication strategy, writing, translation and creation of press kits, press releases, newsletters, AV materials, podcasts, and online/offline content; copywriting and storytelling; social media management; media relations; PR with clients and institutions; budgets, proposals and pitches; team coordination; event organization; and branded content.
PR Consultant and Content Manager at Ford Spain - Wunderman Thompson
May 1, 2011 - November 30, 2022Digital and offline communication strategy; writing, translation and creation of press kits, press releases, newsletters, AV materials, podcasts, and online/offline content; copy and storytelling; social media management; media relations; client relationships; internal communications; budgets, proposals, and pitches; team coordination; event organization; branded content.
PR/Media Strategy at Neonflash
January 1, 2009 - January 1, 2010Promo and management of the musical group Neonflash; media strategy for the launching of their first album.
Head of Content and Communication at Red de formación digital
January 1, 2002 - January 1, 2003Head of content and communication; responsible for overall content strategy and communications for the network.
Content/PR Manager at Coverlink
January 1, 2000 - January 1, 2001Creation and maintenance of the company's website and press area.
Editor at Estas no son las noticias
January 1, 2008 - January 1, 2009Editor of this humor-current events program.
Editor at La Nau
January 1, 2008 - December 31, 2008Editor of this program on theater and performing arts.
Screenwriter at Madrid en mi maleta
January 1, 2007 - December 31, 2007Screenwriter of this documentary series about emigrants from Madrid.
Scriptwriter at Ibiza Sona
January 1, 2007 - December 31, 2007Scriptwriter of this documentary program.
Set scriptwriter at Hora d'Impacte
January 1, 2006 - December 31, 2006Set scriptwriter for this program.
Editor at Espill Retrovisor
January 1, 2005 - December 31, 2006Editor of this entertainment and show business program.
Editor at Localia Valencia
January 1, 2005 - December 31, 2006Editor of Localia's Valencia news program.
Scriptwriter at La pantalla de la sort
January 1, 2001 - January 1, 2002Scriptwriter of this film contest program.
Contributor at La Luna de Metropoli
January 1, 2003 - December 31, 2007Contributor to the shows/culture section of the Valencia edition.
Society and culture editor at El Mundo
January 1, 1999 - December 31, 1999Society and culture editor of the Valencia edition.
Editor at Gaceta de los negocios
January 1, 1999 - December 31, 1999Editor at the Valencia office.
Account Director/Manager at Brandipia
April 1, 2023 - July 1, 2023Digital and offline communication strategy, internal/external writing, translation, press kits, press releases, newsletters, audio-visual materials, podcasts, online and offline content and arguments. Copy and storytelling. Social media management. Media relations (technology/marketing). PR with clients and institutions. Budget and proposal management. Team coordination. Event organization. Branded content.
Media Strategy / Manager at Neonflash
January 1, 2009 - January 1, 2010Promo and management of this musical group. Media strategy for launching their first album.
Press and Website Management at Coverlink
January 1, 2000 - January 1, 2001Creation and maintenance of the company's website and press area; press and magazines.
Education
Degree in Journalism at Polytechnic University of Valencia, Faculty of Information Sciences; CEU-San Pablo in Moncada (Valencia)
January 1, 1995 - January 1, 1999Grau Mitjà Knowledge Course on Event Protocol in Public Administration at iLabora Formación
January 11, 2030 - January 23, 2026How to use ChatGPT and other generative AI tools in your newsrooms at Knight Center
January 11, 2030 - January 23, 2026Digital Marketing Basic Course at Google Actívate / IAB Spain
January 11, 2030 - January 23, 2026Content Marketing Course at EIC
January 11, 2030 - January 23, 2026Degree in Journalism at Polytechnic University of Valencia
January 1, 1995 - January 1, 1999CEU San Pablo studies (Moncada, Valencia) at CEU San Pablo
January 11, 2030 - March 4, 2026Qualifications
Grau Mitjà Knowledge Course on Event Protocol in Public Administration
January 11, 2030 - January 23, 2026How to use ChatGPT and other generative AI tools in your newsrooms
January 11, 2030 - January 23, 2026Digital Marketing Basic Course
January 11, 2030 - January 23, 2026Content Marketing Course
January 11, 2030 - January 23, 2026Diploma in English (Official School of Languages) - Advanced, Trinity College level 12 (equivalent to C1)
January 11, 2030 - March 4, 2026Grau Mitjà Knowledge Course on Event Protocol in Public Administration
January 11, 2030 - March 4, 2026How to use ChatGPT and other generative AI tools in your newsrooms - Knight Center
January 11, 2030 - March 4, 2026Digital Marketing Basic Course - Google Actívate/IAB Spain
January 11, 2030 - March 4, 2026Content Marketing Course - EIC
January 11, 2030 - March 4, 2026Industry Experience
Media & Entertainment, Professional Services, Education, Software & Internet, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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