Designed and executed a wide range of print and digital assets tailored to specific business objectives, driving engagement across customer and partner audiences. Led creative and art direction for the web migration of Customer Success, Professional Services, and Success Plans content—ensuring brand consistency and UX best practices on Salesforce.com. Led the development of scalable creative toolkits and templates for 4+ global Partner Summit events, supporting 600+ attendees with cohesive assets across web, social, email, signage, keynote presentations, and on-site branding. Directed external agencies through briefs, feedback cycles, and quality control to uphold brand standards and deliver high-impact creative on schedule. Managed 25+ cross-functional design projects per year, guiding each from kickoff to launch while keeping timelines, stakeholders, and creative goals aligned. Created and maintained detailed brand guidelines used by 3+ global Customer Success & Partner teams, prov

Graphic Designer at Salesforce

January 1, 2020 - January 1, 2023

Designed and executed promotional emails across 6+ client accounts, handling layout, graphics, copy, and user flow to support eCommerce sales. Developed automated email flows—including abandoned cart, browse abandonment, customer winback, and welcome series—that helped recover lost sales and recovered 20% of abandoned carts. Conducted A/B testing on email design and copy across segmented audience lists, leading to a 18% increase in open rates and stronger click-through performance. Built targeted pop-ups and email capture forms that grew subscriber lists by 150+ and improved campaign engagement across key client segments.