I’m Alexsia Heller, a creative director and graphic designer with 18+ years of experience shaping elevated visual narratives for e-commerce brands in fashion and beauty. I focus on creative leadership, brand identity, and design systems that bring clarity and consistency across campaigns, packaging, and digital experiences—so the work looks premium and performs. In my recent role at Alpha-H Skincare, I led global visual direction and packaging suites, helping drive measurable impact, including a 10% uplift in brand awareness. I’ve also redesigned major Shopify experiences, scaled omni-channel campaigns, and integrated generative AI into my creative workflow to prototype and produce modern brand imagery quickly—while maintaining strict quality and brand integrity.

Alexsia Heller

I’m Alexsia Heller, a creative director and graphic designer with 18+ years of experience shaping elevated visual narratives for e-commerce brands in fashion and beauty. I focus on creative leadership, brand identity, and design systems that bring clarity and consistency across campaigns, packaging, and digital experiences—so the work looks premium and performs. In my recent role at Alpha-H Skincare, I led global visual direction and packaging suites, helping drive measurable impact, including a 10% uplift in brand awareness. I’ve also redesigned major Shopify experiences, scaled omni-channel campaigns, and integrated generative AI into my creative workflow to prototype and produce modern brand imagery quickly—while maintaining strict quality and brand integrity.

Available to hire

I’m Alexsia Heller, a creative director and graphic designer with 18+ years of experience shaping elevated visual narratives for e-commerce brands in fashion and beauty. I focus on creative leadership, brand identity, and design systems that bring clarity and consistency across campaigns, packaging, and digital experiences—so the work looks premium and performs.

In my recent role at Alpha-H Skincare, I led global visual direction and packaging suites, helping drive measurable impact, including a 10% uplift in brand awareness. I’ve also redesigned major Shopify experiences, scaled omni-channel campaigns, and integrated generative AI into my creative workflow to prototype and produce modern brand imagery quickly—while maintaining strict quality and brand integrity.

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Language

English
Fluent
French
Beginner

Work Experience

Senior Creative Designer + Creative Director at Alpha-H Skincare
September 1, 2021 - June 30, 2026
Led global creative direction across all brand touchpoints for a premium skincare brand, strengthening visual storytelling and campaign continuity. Owned end-to-end primary and secondary packaging development from concept through production, managing version control and cross-functional QA. Produced 20+ new product campaigns by directing photoshoots (talent selection, shotlists, and final asset curation). Partnered with web development teams to deliver responsive, mobile-first Shopify redesigns. Integrated generative AI workflows (Claude, OpenArt, Nano Banana Pro, GPT Image 2) into the creative pipeline to prototype and produce brand imagery quickly.
Graphic Designer & Digital Content Manager at Steele. Label
June 1, 2017 - September 1, 2021
Owned omni-channel digital marketing campaign strategy, execution, and optimization for a womenswear brand across paid media, Klaviyo email, e-commerce, and organic social. Led creative direction and a Shopify visual/UX overhaul to improve merchandising, usability, and customer journeys. Managed advertising budgets, scaling Meta campaigns to achieve 5.2X ROAS and a 59% increase in attributed revenue. Worked directly with the Managing Director, translating performance analytics into actionable growth strategies. Produced seasonal lookbooks and print collateral while maintaining consistent brand integrity across physical and digital assets.
Graphic Designer at Advertising Associates
April 30, 2012 - June 29, 2017
Conceptualised and executed multi-channel advertising campaigns for premium clients including Mercedes-Benz, Melbourne Fashion Festival, Melbourne Cup Carnival, and Kia Motors. Produced and scaled assets across out-of-home, event signage, product packaging, web, and social media. Led end-to-end brand identity projects from initial strategy through logo design, guidelines, and rollouts. Supported studio operations by managing print production workflows, vendor relationships, and organized file management.

Education

Bachelor of Design (Visual Communication) at Christchurch Polytechnic Institute of Technology
January 1, 2010 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Education
    Alpha-H Skincare Vitamin Serum Kit Packaging
    A selection of packaging design for Alpha-H skincare. End-to-end packaging redesign for all primary and secondary products, Holiday Limited Edition gift cartons and Vitamin Serum Discovery Kit. graphicdesigner designer skincare beauty packaging packagingdesign
    Alpha-H skincare Packaging Rebrand
    A selection of packaging design for Alpha-H skincare. End-to-end packaging redesign for all primary and secondary products, Holiday Limited Edition gift cartons and Vitamin Serum Discovery Kit. graphicdesigner designer skincare beauty packaging packagingdesign
    Alpha-H Skincare Limited Edition Holiday Packaging
    A selection of packaging design for Alpha-H skincare. End-to-end packaging redesign for all primary and secondary products, Holiday Limited Edition gift cartons and Vitamin Serum Discovery Kit. graphicdesigner designer skincare beauty packaging packagingdesign
    Alpha-H Skincare Limited Edition Holiday Packaging
    A selection of packaging design for Alpha-H skincare. End-to-end packaging redesign for all primary and secondary products, Holiday Limited Edition gift cartons and Vitamin Serum Discovery Kit. graphicdesigner designer skincare beauty packaging packagingdesign
    Alpha-H Skincare Limited Edition Holiday Packaging
    A selection of packaging design for Alpha-H skincare. End-to-end packaging redesign for all primary and secondary products, Holiday Limited Edition gift cartons and Vitamin Serum Discovery Kit. graphicdesigner designer skincare beauty packaging packagingdesign
    Alpha-H Skincare Limited Edition Holiday Packaging
    A selection of packaging design for Alpha-H skincare. End-to-end packaging redesign for all primary and secondary products, Holiday Limited Edition gift cartons and Vitamin Serum Discovery Kit. graphicdesigner designer skincare beauty packaging packagingdesign
    Alpha-H Skincare Limited Edition Packaging
    A selection of packaging design for Alpha-H skincare. End-to-end packaging redesign for all primary and secondary products, Holiday Limited Edition gift cartons and Vitamin Serum Discovery Kit. graphicdesigner designer skincare beauty packaging packagingdesign
    Alpha-H Skincare Packaging rebrand
    A selection of packaging design for Alpha-H skincare. End-to-end packaging redesign for all primary and secondary products, Holiday Limited Edition gift cartons and Vitamin Serum Discovery Kit. graphicdesigner designer skincare beauty packaging packagingdesign
    Alpha-H Skincare Vitamin Serum Kit
    A selection of packaging design for Alpha-H skincare. End-to-end packaging redesign for all primary and secondary products, Holiday Limited Edition gift cartons and Vitamin Serum Discovery Kit. graphicdesigner designer skincare beauty packaging packagingdesign
    Alpha-H Skincare Vitamin Serum Kit
    A selection of packaging design for Alpha-H skincare. End-to-end packaging redesign for all primary and secondary products, Holiday Limited Edition gift cartons and Vitamin Serum Discovery Kit. graphicdesigner designer design packaging packagingdesign skincare beauty vitamins serums
    Alpha-H Skincare Packaging
    A selection of packaging design for Alpha-H skincare. End-to-end packaging redesign for all primary and secondary products, Holiday Limited Edition gift cartons and Vitamin Serum Discovery Kit. graphicdesigner designer skincare beauty packaging packagingdesign design