I’m a branding expert who helps health and wellness companies create cohesive, emotionally resonant brand systems that can grow with them. I’ve spent the past 6 years working across CPG, health, lifestyle, and service-based brands in fast-paced environments with cross-functional teams. I’m especially strong in leading thoughtful discovery conversations, listening closely, and translating client ideas into clear, strategic brand systems built for longevity. I was drawn to the healthcare and mental wellbeing space because it feels personal to me. I care about how people support their health and how brands can meaningfully show up in that process. I also enjoy learning how different businesses work and supporting women as they take more ownership of their wellbeing and lives. Over time, this has grown into a real commitment to this space. I value relationship building, practical problem solving, and doing work that has a clear, positive impact. It’s the kind of environment where I do my best work and feel motivated to keep growing. When I’m not working, I’m usually spending time with friends and family, hiking around Ojai, or slowly figuring out how to knit a cable-knit sweater. I relish the simple things, like a quiet morning coffee with my Tortie cat, Lotus, at my hip. These sweet moments help me stay grounded, recharged, and able to show up with fresh energy and perspective in my work.…I’m a branding expert who helps health and wellness companies create cohesive, emotionally resonant brand systems that can grow with them. I’ve spent the past 6 years working across CPG, health, lifestyle, and service-based brands in fast-paced environments with cross-functional teams. I’m especially strong in leading thoughtful discovery conversations, listening closely, and translating client ideas into clear, strategic brand systems built for longevity. I was drawn to the healthcare and mental wellbeing space because it feels personal to me. I care about how people support their health and how brands can meaningfully show up in that process. I also enjoy learning how different businesses work and supporting women as they take more ownership of their wellbeing and lives. Over time, this has grown into a real commitment to this space. I value relationship building, practical problem solving, and doing work that has a clear, positive impact. It’s the kind of environment where I do my best work and feel motivated to keep growing. When I’m not working, I’m usually spending time with friends and family, hiking around Ojai, or slowly figuring out how to knit a cable-knit sweater. I relish the simple things, like a quiet morning coffee with my Tortie cat, Lotus, at my hip. These sweet moments help me stay grounded, recharged, and able to show up with fresh energy and perspective in my work.WWWW…