I am a UI/UX Product designer with 5+ years building B2B SaaS and B2C consumer apps. I combine user research, system thinking, and front-end development to ship products people actually want to use. Currently exploring the intersection of design and code through side projects.

Alex Thery

I am a UI/UX Product designer with 5+ years building B2B SaaS and B2C consumer apps. I combine user research, system thinking, and front-end development to ship products people actually want to use. Currently exploring the intersection of design and code through side projects.

Available to hire

I am a UI/UX Product designer with 5+ years building B2B SaaS and B2C consumer apps. I combine user research, system thinking, and front-end development to ship products people actually want to use. Currently exploring the intersection of design and code through side projects.

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Experience Level

Expert
Expert
Expert
Expert

Language

French
Fluent
English
Fluent
Japanese
Beginner

Work Experience

Product Designer - UI/UX at Equativ (Buyer Connect / ad tech scope)
January 1, 2020 - January 1, 2023
Led UX research and product strategy for social media management MVP serving 50+ account managers; designed calendar interface; improved planning efficiency; managed roadmap, backlog, and agile sprints; shipped AI-powered caption generation; delivered pixel-perfect designs with developer handoff; built BOXBOXD (Formula 1 fans) with end-to-end product ownership; designed responsive UI and scalable design system; developed full-stack app concepts and tooling.
Principal Product Designer at Buyer Connect
January 1, 2023 - January 1, 2024
Redesigned campaign creation workflow reducing task completion time from 15 to 8 minutes; led design system migration updating 200+ components during a complete rebrand to Equativ; conducted stakeholder workshops, user interviews, and A/B testing to inform design decisions; collaborated cross-functionally with product, engineering, and business stakeholders; mentored junior designers and established design critique processes; tracked feature adoption using analytics (Amplitude, Google Analytics).
Lead Product Designer at Buyer Connect
January 1, 2024 - Present
Lead product design across Buyer Connect with emphasis on UX optimization, design system governance, and cross-functional collaboration; continued mentorship of junior designers and stakeholder alignment; contributed to product strategy and roadmap execution.

Education

Add your educational history here.

Qualifications

Master's degree in Digital Communication & Engineering
January 1, 2015 - January 1, 2020
Preparatory year in Graphic Design
January 1, 2014 - January 1, 2015

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Other