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I am a UI/UX Product designer with 5+ years building B2B SaaS and B2C consumer apps. I combine user research, system thinking, and front-end development to ship products people actually want to use. Currently exploring the intersection of design and code through side projects.…

Alex Thery

Product Designer, UI Designer, UX Designer, +2

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I am a UI/UX Product designer with 5+ years building B2B SaaS and B2C consumer apps. I combine user research, system thinking, and front-end development to ship products people actually want to use. Currently exploring the intersection of design and code through side projects.…

Available to hire

I am a UI/UX Product designer with 5+ years building B2B SaaS and B2C consumer apps. I combine user research, system thinking, and front-end development to ship products people actually want to use. Currently exploring the intersection of design and code through side projects.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

French

Fluent

English

Fluent

Japanese

Beginner

Work Experience

Product Designer - UI/UX at Equativ (Buyer Connect / ad tech scope)

January 1, 2020 - January 1, 2023

Led UX research and product strategy for social media management MVP serving 50+ account managers; designed calendar interface; improved planning efficiency; managed roadmap, backlog, and agile sprints; shipped AI-powered caption generation; delivered pixel-perfect designs with developer handoff; built BOXBOXD (Formula 1 fans) with end-to-end product ownership; designed responsive UI and scalable design system; developed full-stack app concepts and tooling.

Principal Product Designer at Buyer Connect

January 1, 2023 - January 1, 2024

Redesigned campaign creation workflow reducing task completion time from 15 to 8 minutes; led design system migration updating 200+ components during a complete rebrand to Equativ; conducted stakeholder workshops, user interviews, and A/B testing to inform design decisions; collaborated cross-functionally with product, engineering, and business stakeholders; mentored junior designers and established design critique processes; tracked feature adoption using analytics (Amplitude, Google Analytics).

Lead Product Designer at Buyer Connect

January 1, 2024 - Present

Lead product design across Buyer Connect with emphasis on UX optimization, design system governance, and cross-functional collaboration; continued mentorship of junior designers and stakeholder alignment; contributed to product strategy and roadmap execution.