Alexa Marie Travers

Developed and produced creative content for social media platforms, increasing audience engagement by over 40% through visually cohesive campaigns. Planned and directed photo shoots to ensure cohesive brand storytelling and visual consistency. Conceptualized and executed marketing campaigns for special events, including the store's 24th anniversary. Collaborated with local influencers (3-4) to enhance brand visibility and drive in-store and online traffic.

Researched, planned and implemented a comprehensive public relations campaign for a new AI center, reporting directly with the director and staff to increase visibility among key stakeholders. Collaborated with a four-person team to execute the AID A3 public relations plan, achieving the client’s goals of increasing community recognition by 30%.

Built a community of over 21,500 followers and achieved a consistent 15% engagement rate, well above industry averages. Created original, high-performing short-form video content resulting in 2.1 million total likes and strong audience retention. Partnered with prominent brands including MedicuBe, In Print We Trust, and Pela Case, producing sponsored content aligned with brand messaging and campaign goals.