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I am an entrepreneurial apparel executive with 25+ years of experience leading product development, design, and creative strategy in women’s and lifestyle fashion. I’ve built and scaled brands through innovative product strategies, celebrity/influencer partnerships, trend-driven design, and global supply chain execution. I excel at balancing creative vision with data-driven decision-making to drive growth, expand market share, and build global brand recognition. I have led cross-border teams, built strong vendor relationships, and integrated social-media storytelling into product strategy.…I am an entrepreneurial apparel executive with 25+ years of experience leading product development, design, and creative strategy in women’s and lifestyle fashion. I’ve built and scaled brands through innovative product strategies, celebrity/influencer partnerships, trend-driven design, and global supply chain execution. I excel at balancing creative vision with data-driven decision-making to drive growth, expand market share, and build global brand recognition. I have led cross-border teams, built strong vendor relationships, and integrated social-media storytelling into product strategy.

Alex Vaz

Creative Director, Designer, Brand Designer, +2

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I am an entrepreneurial apparel executive with 25+ years of experience leading product development, design, and creative strategy in women’s and lifestyle fashion. I’ve built and scaled brands through innovative product strategies, celebrity/influencer partnerships, trend-driven design, and global supply chain execution. I excel at balancing creative vision with data-driven decision-making to drive growth, expand market share, and build global brand recognition. I have led cross-border teams, built strong vendor relationships, and integrated social-media storytelling into product strategy.…I am an entrepreneurial apparel executive with 25+ years of experience leading product development, design, and creative strategy in women’s and lifestyle fashion. I’ve built and scaled brands through innovative product strategies, celebrity/influencer partnerships, trend-driven design, and global supply chain execution. I excel at balancing creative vision with data-driven decision-making to drive growth, expand market share, and build global brand recognition. I have led cross-border teams, built strong vendor relationships, and integrated social-media storytelling into product strategy.

Available to hire

I am an entrepreneurial apparel executive with 25+ years of experience leading product development, design, and creative strategy in women’s and lifestyle fashion. I’ve built and scaled brands through innovative product strategies, celebrity/influencer partnerships, trend-driven design, and global supply chain execution.

I excel at balancing creative vision with data-driven decision-making to drive growth, expand market share, and build global brand recognition. I have led cross-border teams, built strong vendor relationships, and integrated social-media storytelling into product strategy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Creative Director / Owner at Jitana Jeans

January 1, 2024 - October 29, 2025

Directed brand strategy and product lifecycle from concept through SMS/PPS across women’s denim, skirts, sweats, and accessories. Managed design standards, tech packs, BOMs, and cross-functional collaboration with production, marketing, and retail teams. Partnered with global vendors in Thailand and Japan (Kaihara Denim) to ensure quality, scalable production aligned with brand positioning. Utilized social media storytelling and influencer partnerships to launch collections and grow brand visibility among Gen-Z consumers. Conducted trend research and market analysis to position the brand competitively while maintaining sustainable practices.

Brand Consultant (Fashion & Lifestyle) at Various brands

January 1, 2010 - October 29, 2025

Advised multiple women’s and lifestyle brands on design, trend forecasting, global sourcing, and market positioning. Led cross-functional initiatives including design standards, supply chain coordination, and marketing strategies. Oversaw global vendor negotiations, cost analysis, and international production timelines. Supported growth through development of core silhouettes and market-relevant collections.

Owner at Sun Valley Organics

January 1, 2023 - October 29, 2025

Founded hemp-based edibles brand with strong emphasis on lifestyle branding, packaging design, and digital campaigns. Integrated consumer storytelling, social media marketing, and product positioning to scale e-commerce reach.

Managing Director at Able Investments LLC (Surf City Fish Grill)

December 31, 2022 - December 31, 2022

Oversaw P&L, operations, and strategic growth of a multi-location fast casual concept. Developed brand strategy and marketing campaigns leveraging community partnerships.

Brand Creator / CEO at True Love & False Idols

December 31, 2009 - December 31, 2009

Founded and scaled a women’s/lifestyle apparel brand with celebrity placements, PR partnerships, and retail distribution. Directed all design and production from concept to delivery, managing international vendors. Established marketing campaigns with influencers, stylists, and entertainment brands to build cultural relevance.

Freelance Designer at UFC

December 31, 2010 - December 31, 2010

Designed lifestyle-driven cut & sew apparel and accessories tied to UFC’s global fan base. Partnered with marketing teams to align product storytelling with UFC’s global brand positioning.

Instructor at FIDM

December 31, 2007 - December 31, 2007

Taught fashion theory and design courses, mentoring students in creative concepting, apparel design, and trend research.