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I'm a designer who have led end to end UX and UI design projects for SMEs, education providers, non-profits, and startups across Singapore, delivering more than 30+ client projects spanning education, non-profits, government, corporate, and service-based organisations. With my designs and leadership, I've improved lead generation, user engagement, and conversion rates across client websites through UX and UI optimisation.…I'm a designer who have led end to end UX and UI design projects for SMEs, education providers, non-profits, and startups across Singapore, delivering more than 30+ client projects spanning education, non-profits, government, corporate, and service-based organisations. With my designs and leadership, I've improved lead generation, user engagement, and conversion rates across client websites through UX and UI optimisation.

Alfian Ridwan

UX Designer, UI Designer, Web Designer, +6

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I'm a designer who have led end to end UX and UI design projects for SMEs, education providers, non-profits, and startups across Singapore, delivering more than 30+ client projects spanning education, non-profits, government, corporate, and service-based organisations. With my designs and leadership, I've improved lead generation, user engagement, and conversion rates across client websites through UX and UI optimisation.…I'm a designer who have led end to end UX and UI design projects for SMEs, education providers, non-profits, and startups across Singapore, delivering more than 30+ client projects spanning education, non-profits, government, corporate, and service-based organisations. With my designs and leadership, I've improved lead generation, user engagement, and conversion rates across client websites through UX and UI optimisation.

Available to hire

I’m a designer who have led end to end UX and UI design projects for SMEs, education providers, non-profits, and startups across Singapore, delivering more than 30+ client projects spanning education, non-profits, government, corporate, and service-based organisations. With my designs and leadership, I’ve improved lead generation, user engagement, and conversion rates across client websites through UX and UI optimisation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior UI/UX Designer at Naya Studios Singapore

June 1, 2025 - Present

Led end-to-end UX and UI design projects for SMEs, education providers, non-profits, and startups across Singapore. Delivered 30+ client projects spanning education, non-profit, government, corporate, and service-based organisations. Improved lead generation, user engagement, and conversion rates through UX and UI optimisation. Conducted usability improvements that reduced user friction and streamlined key customer journeys.

UI/UX Designer (Contract) at Hogarth

July 1, 2025 - February 1, 2026

Designed, developed, and localised marketing pages for a global premium consumer hardware retailer under NDA. Used AI-assisted development tools including Claude Code and Codex to support internal design and development workflows. Managed delivery progress and milestones through in-house project management tooling across multi-region page production.

UI/UX Designer at Temus

September 1, 2024 - May 1, 2025

Led design for AI-assisted, government, and enterprise products across construction quality assessment, field inspection, and insurance sales training. Designed an AI-powered sales training app that increased practice sessions by 150% and drove 4x higher return rates through daily challenges and transcript-based AI insights. Redesigned a government inspection mobile app, reducing defect documentation time by 72% and moving report compilation from 3.5 hours to 28 minutes in testing. Redesigned an applicant portal, reducing manual field inventory by roughly 60% through verified login, pre-filled government data, and guided application flows.

UI/UX and Web Designer at Think Tank Studio

November 1, 2020 - December 1, 2022

Designed and developed responsive WordPress sites for editorial, campaign, commerce, membership, and government microsite experiences. Helped increase user engagement by up to 25% through interactive article formats and clearer content-to-commerce journeys.