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I'm Alfonso, a Creative Strategist and Brand & Performance Designer based in Barcelona. I specialize in graphic design, branding, and performance marketing, building visual ecosystems for digital products that drive downloads and retention. My work blends strong visuals with editorial storytelling to create cohesive experiences across apps, websites, and campaigns. My background as a professional dancer and choreographer informs my disciplined, collaborative approach to leading cross-functional teams and translating analytics into compelling storytelling. I’ve helped scale international brands—reaching over 50 million downloads and boosting conversion rates from 5% to 38% through editorial content and engaging visuals.…I'm Alfonso, a Creative Strategist and Brand & Performance Designer based in Barcelona. I specialize in graphic design, branding, and performance marketing, building visual ecosystems for digital products that drive downloads and retention. My work blends strong visuals with editorial storytelling to create cohesive experiences across apps, websites, and campaigns. My background as a professional dancer and choreographer informs my disciplined, collaborative approach to leading cross-functional teams and translating analytics into compelling storytelling. I’ve helped scale international brands—reaching over 50 million downloads and boosting conversion rates from 5% to 38% through editorial content and engaging visuals.

Alfonso Fernández Sánchez

Graphic Designer, Brand Designer, Marketing Strategist, +5

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I'm Alfonso, a Creative Strategist and Brand & Performance Designer based in Barcelona. I specialize in graphic design, branding, and performance marketing, building visual ecosystems for digital products that drive downloads and retention. My work blends strong visuals with editorial storytelling to create cohesive experiences across apps, websites, and campaigns. My background as a professional dancer and choreographer informs my disciplined, collaborative approach to leading cross-functional teams and translating analytics into compelling storytelling. I’ve helped scale international brands—reaching over 50 million downloads and boosting conversion rates from 5% to 38% through editorial content and engaging visuals.…I'm Alfonso, a Creative Strategist and Brand & Performance Designer based in Barcelona. I specialize in graphic design, branding, and performance marketing, building visual ecosystems for digital products that drive downloads and retention. My work blends strong visuals with editorial storytelling to create cohesive experiences across apps, websites, and campaigns. My background as a professional dancer and choreographer informs my disciplined, collaborative approach to leading cross-functional teams and translating analytics into compelling storytelling. I’ve helped scale international brands—reaching over 50 million downloads and boosting conversion rates from 5% to 38% through editorial content and engaging visuals.

Available to hire

I’m Alfonso, a Creative Strategist and Brand & Performance Designer based in Barcelona. I specialize in graphic design, branding, and performance marketing, building visual ecosystems for digital products that drive downloads and retention. My work blends strong visuals with editorial storytelling to create cohesive experiences across apps, websites, and campaigns.

My background as a professional dancer and choreographer informs my disciplined, collaborative approach to leading cross-functional teams and translating analytics into compelling storytelling. I’ve helped scale international brands—reaching over 50 million downloads and boosting conversion rates from 5% to 38% through editorial content and engaging visuals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

Catalan; Valencian

Fluent

English

Fluent

German

Advanced

Italian

Advanced

Work Experience

Brand & Performance Designer | Creative Strategist at BodyFast GmbH

April 1, 2025 - January 1, 2026

Graphic Design & Branding: Maintained visual identity and developed assets for the App Store and Google Play. Led creative adaptation and localization for four markets (ES, IT, FR, PT), contributing to high-visibility launches and broad reach. Layout & Content Strategy: Conceptualized strategic e-books and editorial content that boosted CRO from 5% to 38%. Audiovisual Production: Produced promotional videos and UGC content; managed paid ad adaptations across Meta, Google Ads, TikTok, and YouTube with channel-optimized formats. 360º Social Media Management: Directed organic growth, editorial planning, asset design, and weekly performance analysis with ongoing optimization. Copywriting & CRM: Created compelling copy for Email Marketing, Push, and In-App messaging.

Brand & Performance Designer | Creative Strategist at BodyFast GmbH, Germany

April 1, 2025 - January 1, 2026

Maintain visual identity and assets for the App Store and Google Play; spearhead creative adaptation and localization for four markets (ES, IT, FR, PT), contributing to a reach of over 50 million downloads. Conceptualize and design strategic editorial content (e-books) that increased CRO from 5% to 38%. Produce promotional videos and UGC; manage paid ad adaptations across Meta, Google Ads, TikTok, and YouTube, optimizing formats and narratives for each channel. Lead 360° social media management, including editorial calendars, asset design, performance analysis, and strategic adjustments. Craft copy for Email Marketing, Push notifications, and In-App messaging.