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I'm Alfred Machado, a creative director and art director with 8+ years shaping brand identities, storytelling, and cross-platform creative strategy. I translate business objectives into compelling visuals that drive engagement and conversions. I’ve led design teams, built brand identity systems, and delivered performance-driven content across digital, social, print, and live events. I’m known for elevating brands through strategic creative direction and innovative design execution. I enjoy collaborating cross-functionally with marketing, product, and performance teams to produce scalable, conversion-focused assets for campaigns, websites, and experiences.…I'm Alfred Machado, a creative director and art director with 8+ years shaping brand identities, storytelling, and cross-platform creative strategy. I translate business objectives into compelling visuals that drive engagement and conversions. I’ve led design teams, built brand identity systems, and delivered performance-driven content across digital, social, print, and live events. I’m known for elevating brands through strategic creative direction and innovative design execution. I enjoy collaborating cross-functionally with marketing, product, and performance teams to produce scalable, conversion-focused assets for campaigns, websites, and experiences.

Alfred Machado

Creative Director, Art Director, Graphic Designer, +2

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I'm Alfred Machado, a creative director and art director with 8+ years shaping brand identities, storytelling, and cross-platform creative strategy. I translate business objectives into compelling visuals that drive engagement and conversions. I’ve led design teams, built brand identity systems, and delivered performance-driven content across digital, social, print, and live events. I’m known for elevating brands through strategic creative direction and innovative design execution. I enjoy collaborating cross-functionally with marketing, product, and performance teams to produce scalable, conversion-focused assets for campaigns, websites, and experiences.…I'm Alfred Machado, a creative director and art director with 8+ years shaping brand identities, storytelling, and cross-platform creative strategy. I translate business objectives into compelling visuals that drive engagement and conversions. I’ve led design teams, built brand identity systems, and delivered performance-driven content across digital, social, print, and live events. I’m known for elevating brands through strategic creative direction and innovative design execution. I enjoy collaborating cross-functionally with marketing, product, and performance teams to produce scalable, conversion-focused assets for campaigns, websites, and experiences.

Available to hire

I’m Alfred Machado, a creative director and art director with 8+ years shaping brand identities, storytelling, and cross-platform creative strategy. I translate business objectives into compelling visuals that drive engagement and conversions. I’ve led design teams, built brand identity systems, and delivered performance-driven content across digital, social, print, and live events.

I’m known for elevating brands through strategic creative direction and innovative design execution. I enjoy collaborating cross-functionally with marketing, product, and performance teams to produce scalable, conversion-focused assets for campaigns, websites, and experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Chichewa; Chewa; Nyanja

Fluent

Greek, Modern

Intermediate

Work Experience

Art Director at Lymehaus

January 1, 2025 - Present

Lead creative vision and design execution for multiple brands, ensuring consistency across digital and experiential campaigns.

Senior Art Director at Corporate Graphics

January 1, 2025 - Present

Directed 30+ integrated brand campaigns across finance, FMCG, and public health; shaping visual storytelling and brand perception.

Art Director at Corporate Graphics

January 1, 2022 - January 1, 2025

Conceptualised and created visually appealing designs for a variety of platforms including websites, social media, digital ads, print materials, and marketing assets. Collaborated cross-functionally with the accounts team to deliver scalable creative solutions. Managed multiple design projects concurrently while meeting deadlines.

Graphic Designer at Corporate Graphics

January 1, 2018 - January 1, 2022

Produced cross-platform creative assets for major clients in telecom, banking, and public health. Collaborated with marketing teams to deliver audience-focused storytelling across digital and print campaigns.

Web & UX Manager

January 1, 2022 - Present

Conducted UX audits and redesigned client websites, improving mobile usability and bounce rates. Implemented data-driven design changes, increasing lead capture by 25%.

Video Editor at HD Plus Creations – Malawi

January 1, 2016 - January 1, 2018

Produced award-winning video content for TVCs, documentaries, and corporate reels. Streamlined post-production processes, reducing delivery time by 30%.