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I’m a results-driven accounts, banking, and digital commerce professional with over ten years of diversified experience spanning finance operations, branch banking sales, customer service, e-commerce, and digital marketing. I’ve built and optimized WordPress and Shopify sites, run paid and organic campaigns, and managed ledgers and cash flow to support business growth. I excel at cross-functional collaboration, problem solving, and turning business goals into measurable outcomes for SMEs and growing online brands. I’m passionate about blending financial discipline with marketing know-how to improve profitability and online visibility.…I’m a results-driven accounts, banking, and digital commerce professional with over ten years of diversified experience spanning finance operations, branch banking sales, customer service, e-commerce, and digital marketing. I’ve built and optimized WordPress and Shopify sites, run paid and organic campaigns, and managed ledgers and cash flow to support business growth. I excel at cross-functional collaboration, problem solving, and turning business goals into measurable outcomes for SMEs and growing online brands. I’m passionate about blending financial discipline with marketing know-how to improve profitability and online visibility.

Muhammad Mohsin Aftab

Web Developer, Social Media Manager, Digital Marketer, +4

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I’m a results-driven accounts, banking, and digital commerce professional with over ten years of diversified experience spanning finance operations, branch banking sales, customer service, e-commerce, and digital marketing. I’ve built and optimized WordPress and Shopify sites, run paid and organic campaigns, and managed ledgers and cash flow to support business growth. I excel at cross-functional collaboration, problem solving, and turning business goals into measurable outcomes for SMEs and growing online brands. I’m passionate about blending financial discipline with marketing know-how to improve profitability and online visibility.…I’m a results-driven accounts, banking, and digital commerce professional with over ten years of diversified experience spanning finance operations, branch banking sales, customer service, e-commerce, and digital marketing. I’ve built and optimized WordPress and Shopify sites, run paid and organic campaigns, and managed ledgers and cash flow to support business growth. I excel at cross-functional collaboration, problem solving, and turning business goals into measurable outcomes for SMEs and growing online brands. I’m passionate about blending financial discipline with marketing know-how to improve profitability and online visibility.

Available to hire

I’m a results-driven accounts, banking, and digital commerce professional with over ten years of diversified experience spanning finance operations, branch banking sales, customer service, e-commerce, and digital marketing. I’ve built and optimized WordPress and Shopify sites, run paid and organic campaigns, and managed ledgers and cash flow to support business growth.

I excel at cross-functional collaboration, problem solving, and turning business goals into measurable outcomes for SMEs and growing online brands. I’m passionate about blending financial discipline with marketing know-how to improve profitability and online visibility.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Urdu

Fluent

English

Advanced

Panjabi, Punjabi

Advanced

Arabic

Beginner

Work Experience

Digital Marketing & E‑Commerce Specialist at E.com Communication

January 1, 2023 - Present

Managed social media accounts across multiple platforms; improved organic engagement and brand visibility through consistent posting calendars and audience targeting. Planned and executed paid social campaigns (Meta Ads) and Google Ads to drive qualified traffic and conversions. Built & customized WordPress sites and Shopify storefronts with focus on UX, responsiveness, and performance. Conducted product research and optimized listings to increase click-through and sales. Applied traffic arbitrage strategies to improve ROAS. Created SEO‑optimized content to support ranking and engagement goals.

Digital Services Lead / Web & Social Media Specialist at Kings IT Agency

January 1, 2021 - January 1, 2023

Led delivery of digital services for agency and client accounts, including social media management and performance marketing. Developed and maintained WordPress & Shopify websites; implemented page builders (Elementor) and custom theme tweaks. Created marketing creatives, basic graphics, and campaign copy for paid/social. Ran traffic acquisition and lead generation campaigns across multiple ad platforms. Delivered supporting services: YouTube SEO, website SEO audits, blog/article content, and e‑commerce product hunting.

Founder & Operations Manager at De Crunchers Cafe

January 1, 2020 - January 1, 2021

Established and managed a fast-food restaurant generating PKR 25,000 in daily sales. Handled inventory buying, staff hiring, team supervision, and customer service. Managed online presence through Google My Business and local listings. Oversaw daily operations including bookkeeping, cash handling, and delivery logistics. Stepped in as a cook during peak hours to maintain seamless operations.

Owner / Operator at Mobile Accessories Business (Self‑Employed)

January 1, 2019 - January 1, 2020

Launched and operated a retail/wholesale mobile accessories micro‑business. Managed procurement, pricing, inventory turnover, and cash handling. Used local social channels & WhatsApp marketing to generate walk‑in and delivery sales. Handled customer after‑sales queries and installment recoveries where applicable.

Account Verification Officer at Naeem Electronics

February 1, 2018 - April 1, 2019

Verified customer information and credit eligibility per company SOP before installment approvals. Supported end‑of‑month installment recovery follow‑ups and payment tracking. Assisted branch sales staff in converting marketing leads into closed product sales. Resolved customer complaints regarding product/service issues to reduce churn. Contributed to achieving branch sales / recovery targets through teamwork.

Business Development Officer (BDO) at Bank Alfalah Islamic

January 1, 2016 - January 1, 2017

Generated leads and onboarded new banking customers across consumer and SME segments. Delivered frontline customer service aligned with Islamic banking SOPs and compliance. Promoted deposits, financing products, and branch‑level services; supported Relationship & Branch Managers in growth targets. Tracked pipeline activity and follow‑ups to improve conversion rates.

Accounts Manager at Pindi Karwan Trading Co.

January 1, 2014 - January 1, 2015

Oversaw day‑to‑day finance & accounts operations for a trading concern. Maintained ledgers and reconciled cash inflows/outflows. Prepared basic financial statements and coordinated with banks. Responded to customer billing queries and resolved issues promptly.