Available to hire
I am a Strategic Communications and Social Media Specialist with 5+ years of experience leading digital growth, multi-stakeholder communications, and institutional storytelling across international organizations like the United Nations System Staff College. I excel at translating complex climate finance, human rights, and sustainability policies into clear public narratives across written and visual content.
I’m proficient in cross-platform campaign management (LinkedIn, X, Instagram, Threads, Bluesky) and thrive in fast-paced, collaborative environments, turning data-driven insights into engaging content and measurable impact for global audiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Arabic
Fluent
English
Advanced
French
Advanced
German
Advanced
Work Experience
Social Media Content & Creative Operations Coordinator at Uplane
January 1, 2026 - PresentOwn end-to-end production workflow for short-form video assets; coordinate daily communication pipelines between visual designers, script writers, and external content creators to ensure seamless asset delivery; manage cross-platform content calendars; track video performance metrics and optimize hooks to maximize viewer retention and organic engagement.
Founder & Digital Strategist at Alia Explores
July 1, 2025 - PresentBuilt and scaled a multi-platform educational brand to 50K+ organic followers; developed LinkedIn-style thought leadership storytelling frameworks; translated complex application systems and policy processes into accessible narratives; produced 250+ short-form videos and professional content assets with strong retention and engagement metrics; applied analytics insights to refine messaging and audience targeting.
Communications & Social Media Intern → Communications & Social Media Consultant at United Nations System Staff College (UNSSC)
September 1, 2023 - January 31, 2025Drafted and edited daily social media posts across LinkedIn, X, Facebook, and Instagram to promote UN training programs; translated dense institutional reports and SDG frameworks into simple engaging visuals, carousels, and infographics; produced 12+ monthly social media performance reports using GA4, Looker Studio, and Salesforce; managed daily content calendar using Hootsuite; increased organic engagement by 20–40% across key platforms; cleaned up digital audience by removing 7,000 inactive accounts.
Multimedia & Digital Campaigns Lead at European Solidarity Corps (ESC)
January 1, 2022 - December 31, 2025Produced 100+ integrated copy-and-visual social media packs (infographics, carousels, etc.) translating climate action, sustainability, and human rights policies into accessible public narratives; led on-ground video production and scripting for transnational campaigns delivering across 5 European countries; managed live coverage for high-profile events reaching 300+ international participants.
Conference Organizer & Digital Communications Lead at Women 2 Women Egypt Conference
October 1, 2024 - February 28, 2025Directed full communications and branding strategy for a national leadership conference with 800+ applicants; coordinated 12+ high-profile speakers across diplomacy, entrepreneurship, and sustainability; oversaw event communications and live social media coverage across sessions.
Content Creator & SEO Specialist at SBKITS
March 1, 2023 - September 30, 2023Wrote and optimized 18 bilingual, search-driven articles to improve website visibility and organic reach; supported editorial team with weekly planning and copy drafting for digital marketing campaigns.
Project Lead at U.S. Embassy Alumni Council
August 1, 2022 - June 30, 2023Led a 5-member team to design and execute four nationwide awareness campaigns and multi-city youth programs; drafted detailed strategic project plans and tracked final engagement outcomes; awarded 'Best Committee Member' for leadership and project impact.
Sales & Field Marketing Team Leader at AIESEC Egypt
February 1, 2019 - February 28, 2021Led a 5-member marketing team for regional events; managed client journeys from first contact to contract signing; onboarded 300+ international participants for a global cultural exchange event; awarded 'Best Team Leader' and the 'Resilience Award' for exceeding targets.
Education
Bachelor's Degree in French Language and Literature at Damietta University
January 11, 2030 - May 30, 2026Qualifications
Green Digital Skills Certificate Program
January 11, 2030 - May 30, 2026Yerevan Dialogue 2026 Fellowship (MFA Armenia)
January 11, 2030 - May 30, 2026Meta Social Media Marketing Specialization
January 11, 2030 - May 30, 2026Marketing Analytics Course by the University of Virginia
January 11, 2030 - May 30, 2026Google Data Analytics Professional Certificate (8 Courses)
January 11, 2030 - May 30, 2026UNITAR Rise Lab Programme on Entrepreneurship and Food Security - Hiroshima, Japan
January 11, 2030 - May 30, 2026Google Analytics 4 Certification on Skills boost for Google Products
January 11, 2030 - May 30, 2026McKinsey Forward Program
January 11, 2030 - May 30, 2026Beyond Borders Stakeholder Conference - Bonn, Germany (Erasmus+)
January 11, 2030 - May 30, 2026SoliD ARE Conference - Prague, Czech Republic (Eras Erasmus+)
January 11, 2030 - May 30, 2026I Know Gender 1-3 - UN Women
January 11, 2030 - May 30, 2026Industry Experience
Media & Entertainment, Education, Non-Profit Organization, Professional Services, Government
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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