Hospitality Marketing Consultant | Digital & Social Media Strategist | BA in Management & Business Administration ～ MA in Digital Marketing & Social Media…

Aliki Alata

Hospitality Marketing Consultant | Digital & Social Media Strategist | BA in Management & Business Administration ～ MA in Digital Marketing & Social Media…

Available to hire

Hospitality Marketing Consultant | Digital & Social Media Strategist | BA in Management & Business Administration ～ MA in Digital Marketing & Social Media

Language

Greek, Modern
Fluent
English
Fluent
Spanish; Castilian
Advanced
French
Intermediate

Work Experience

Cluster Director of Marketing at Marriott International
December 31, 2023 - August 25, 2025
Directed marketing efforts across three hotel properties in Mallorca, including Spa, Food & Beverage, Golf, Weddings, and Meetings. Developed and implemented strategic marketing plans, leading a marketing team and managing all online marketing actions such as website management, monthly digital reporting, social media strategy, email marketing, and online advertising. Successfully relaunched hotels post-COVID, delivering positive revenue results in 2021 and 2022. Managed contracts and fostered relationships with key local and international partners while ensuring best-in-class positioning relative to competitors.
Digital Field Marketing Executive, South Europe at Marriott International
January 1, 2020 - August 25, 2025
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Marketing, Hospitality & Real Estate Consultant at Freelance
January 1, 2022 - Present
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Content Curator at Kordie
December 31, 2015 - August 25, 2025
Developed learning materials for two modules of the Hotel Digital Marketing Course. Curated content aimed at enhancing digital and social media strategies within hospitality and real estate marketing contexts.
Cluster Director of Marketing at Marriott International
January 1, 2020 - January 1, 2023
Led marketing across three Marriott hotels in Mallorca; oversaw online marketing, website management, social media strategy, email marketing and online advertising; developed campaigns for spa, F&B, golf, weddings and meetings; relaunched hotels post-COVID with positive revenue in 2021-22; led the marketing team and collaborated with key partners.
Marketing Manager - Hospitality & Real Estate at Marriott International
January 1, 2015 - January 1, 2020
Led strategic campaigns for properties in Athens & Barcelona; managed digital marketing, website performance, social media, email marketing and online advertising; contributed to brand positioning and partnerships.
Freelance Digital Marketing Consultant at Various (Freelance)
January 1, 2022 - Present
Provide digital marketing strategy and execution for hotels, real estate, and luxury brands; content creation, social media campaigns and online advertising; ongoing collaborations with Keller Williams and other partners.

Education

Master in Digital Marketing & Social Media at University of Sheffield - City College
January 1, 2013 - January 1, 2015
Bachelor in Management & Business Administration at University of Makedonia, Greece
January 1, 2008 - December 31, 2013
Bachelor in Management & Business Administration at University of Macedonia
January 1, 2008 - January 1, 2013
at University of Sheffield - City College
January 1, 2013 - January 1, 2015

Qualifications

https://www.linkedin.com/in/alice-alata/
October 27, 2025 - October 27, 2025

Industry Experience

Travel & Hospitality, Professional Services, Real Estate & Construction, Consumer Goods, Media & Entertainment, Retail, Software & Internet, Education