Digital communications specialist and video producer with 10+ years of experience creating corporate communications content for institutional, international, and public-sector organisations across Europe. I develop and deliver end-to-end video-first multimedia output—from concept to post-production—while collaborating closely with international teams and C-level stakeholders.

Alice Appel

4.3 (6 reviews)

Digital communications specialist and video producer with 10+ years of experience creating corporate communications content for institutional, international, and public-sector organisations across Europe. I develop and deliver end-to-end video-first multimedia output—from concept to post-production—while collaborating closely with international teams and C-level stakeholders.

Available to hire

Digital communications specialist and video producer with 10+ years of experience creating corporate communications content for institutional, international, and public-sector organisations across Europe. I develop and deliver end-to-end video-first multimedia output—from concept to post-production—while collaborating closely with international teams and C-level stakeholders.

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Language

Spanish; Castilian
Advanced
Catalan; Valencian
Intermediate
German
Intermediate
English
Fluent

Work Experience

Videographer (Contract) at Amazon Corporate Communications
April 1, 2021 - March 1, 2022
Produced 15–20 multimedia assets weekly across video, photography, and motion graphics for corporate communications and institutional marketing campaigns using Premiere Pro, After Effects, and Lightroom. Co-developed concepts and storyboards with creative directors; directed talent on set; coordinated lighting engineering and managed camera crew workflows. Ensured brand compliance and consistent technical quality in a high-volume environment while meeting fast turnaround delivery deadlines. Developed LinkedIn-focused video-first content formats to support improved content visibility and stakeholder engagement.
Videographer at Amazon
September 1, 2020 - April 30, 2022
Directed actors, managed art direction and prop placement for infomercials and 360° product videos. Operated DMX lighting systems, multi-camera setups, and stabilisers. Filmed and edited e-commerce content to ensure brand consistency and high production value.
ESL Instructor for Design and Animation at LCI Barcelona
January 1, 2019 - June 1, 2020
Designed and delivered an English for Creative Industries curriculum for Animation and Design students, covering multimedia production concepts, visual storytelling, and digital content workflows. Coached advanced students in scriptwriting, storyboarding, and storytelling techniques applicable to professional corporate multimedia production.
Videographer at Freelancer
January 1, 2019 - June 14, 2024
Shot 300+ interviews, captured dynamic b-roll footage with fast-paced storyboarding process. Worked globally with clients to achieve marketing aims. Experienced with multiple camera formats including Sony A7sII/III, FX9, FX3, FX30 Blackmagic Pro 6k/4k, Canon C100/EOSR5, Fujifilm, Red Scarlet/Komodo. Edited testimonials, events, and promotional materials for social media.
Content Coordinator at Market Forces
December 1, 2017 - December 1, 2018
Coordinated video and multimedia content production for advocacy campaigns, events, and institutional communications. Managed digital content creation, performance tracking, and technical delivery across multiple formats to support campaign goals.
Digital Communications Specialist and Video Producer (Freelance)
October 1, 2017 - Present
Conceive, film, and deliver end-to-end video and multimedia content for 15+ corporate, institutional, and public-sector clients including World Economic Forum, WHO, Adidas, Piaget, PIONEERS-EU, and FAIRmat. Develop integrated multimedia content (video, photography, image editing, and written assets) using Adobe Creative Cloud for distribution across LinkedIn and digital channels. Plan and manage AV workflows for live and hybrid events, including on-site troubleshooting, lighting design, camera operation, and technical coordination. Collaborate with international stakeholders up to C-level to align creative output with brand standards and campaign objectives. Cover high-profile business events and international conferences and monitor content performance data to optimize reach and engagement.
Videographer at 350.org
May 1, 2016 - November 30, 2018
Co-scripted and produced a video campaign. Created high-quality video and audio productions for a series of live events including interviews, shoots, and promotional materials which resulted in an increase of viewers. Assisted with storyboard creation and worked as part of the international team.
Audiovisual Production Lead at 350.org
March 1, 2016 - October 1, 2017
Led the end-to-end multimedia communications lifecycle from concept development through filming to post-production delivery. Produced institutional advocacy campaigns communicating complex sustainability and electrification transformation narratives to international audiences. Created integrated multimedia content across video, motion graphics, photography, and social media formats while collaborating with multicultural teams to maintain message clarity, technical quality, and consistent brand standards.
Production Assistant at Nice and Polite
March 1, 2015 - September 1, 2015
Supported AV production and on-set operations by coordinating technical setups, lighting configurations, and post-production workflows. Maintained production documentation and supported quality compliance.
English Teacher
February 1, 2014 - February 1, 2015
Taught English while based in Japan, building cross-cultural communication skills and adaptability in an international, non-English-speaking work environment.
Camera Assistant at Beyond Productions
February 1, 2012 - December 1, 2013
Provided technical support on professional cinema productions and still photography, developing foundational expertise in professional cinematography and audiovisual production workflows.

Education

Bachelor of Arts at University of Sydney
February 9, 2009 - August 19, 2013
Cert IV: Lighting and Camera at Metroscreen, Sydney Australia
February 1, 2014 - February 28, 2015
Video production Tafe certification
Bachelor's degree at University of Sydney
February 1, 2008 - June 30, 2012
M.Sc. Human Geography at Freie Universität Berlin
October 1, 2023 - April 1, 2026
B.A. English Literature and Film Studies at University of Sydney
February 1, 2008 - February 1, 2012
Certificate 1 in Screen and Media at Metroscreen
January 1, 2013 - October 1, 2013
Certified Expert in Climate and Renewable Energy Finance at Frankfurt School of Finance and Management
September 1, 2021 - March 1, 2022

Qualifications

Da Vinci Resolve Certified Editor
February 1, 2020 - May 19, 2020

Industry Experience

Media & Entertainment, Non-Profit Organization, Travel & Hospitality, Retail, Consumer Goods, Professional Services, Government, Education
    Naked City

    Hired to capture a short film about urban nudism. Berlin, Germany. This is the trailer.

    documentary film
    this is an ongoing project where I'm documenting the finding of a cure. Funded by a creative European grant. A still from the interviews
    Short Film:
    Director of Photography for student short film. Barcelona video film https://www.twine.net/signin
    product and fashion videography
    Worked in a range of styles to produce videos for clients.
    Short film promotion
    I worked as the DOP and editor for the short film. The short film required underwater photography. I used the sony A7s2 for the filming video branding videoeditor