Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Alice, a creative Content Creator and Social Art Director with a track record of building vibrant brand narratives across stills, video, and multi-channel formats. I love collaborating with cross-functional teams to deliver scalable content strategies that resonate with audiences and drive engagement. I’ve led campaigns for fashion, beauty, and lifestyle brands, managed end-to-end production from concept through post, and mentored teams to maintain consistency across platforms. I’m rooted in hands-on storytelling, data-informed optimization, and a friendly, solutions-focused approach.…Hi, I’m Alice, a creative Content Creator and Social Art Director with a track record of building vibrant brand narratives across stills, video, and multi-channel formats. I love collaborating with cross-functional teams to deliver scalable content strategies that resonate with audiences and drive engagement. I’ve led campaigns for fashion, beauty, and lifestyle brands, managed end-to-end production from concept through post, and mentored teams to maintain consistency across platforms. I’m rooted in hands-on storytelling, data-informed optimization, and a friendly, solutions-focused approach.

Alice Leigh Yuan

Content Creator, Social Media Manager, Video Editor, +3





Hi, I’m Alice, a creative Content Creator and Social Art Director with a track record of building vibrant brand narratives across stills, video, and multi-channel formats. I love collaborating with cross-functional teams to deliver scalable content strategies that resonate with audiences and drive engagement. I’ve led campaigns for fashion, beauty, and lifestyle brands, managed end-to-end production from concept through post, and mentored teams to maintain consistency across platforms. I’m rooted in hands-on storytelling, data-informed optimization, and a friendly, solutions-focused approach.…Hi, I’m Alice, a creative Content Creator and Social Art Director with a track record of building vibrant brand narratives across stills, video, and multi-channel formats. I love collaborating with cross-functional teams to deliver scalable content strategies that resonate with audiences and drive engagement. I’ve led campaigns for fashion, beauty, and lifestyle brands, managed end-to-end production from concept through post, and mentored teams to maintain consistency across platforms. I’m rooted in hands-on storytelling, data-informed optimization, and a friendly, solutions-focused approach.

Available to hire

Hi, I’m Alice, a creative Content Creator and Social Art Director with a track record of building vibrant brand narratives across stills, video, and multi-channel formats. I love collaborating with cross-functional teams to deliver scalable content strategies that resonate with audiences and drive engagement.

I’ve led campaigns for fashion, beauty, and lifestyle brands, managed end-to-end production from concept through post, and mentored teams to maintain consistency across platforms. I’m rooted in hands-on storytelling, data-informed optimization, and a friendly, solutions-focused approach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Social Art Director at The Working Assembly

January 1, 2025 - Present

Lead content development across still and video formats for clients spanning CPG, hospitality, parenting, and pharmaceutical sectors; develop scalable content strategies tailored to brand goals and audience behavior; oversee concepting, storyboarding, and editing assets for multi-channel campaigns.

Senior Social Media Manager at Jennifer Behr

July 1, 2023 - November 1, 2024

Editorial concepting, planning & execution: assembled monthly concepts aligned with the customer; created editorial and visual concepts for organic, ads, email & SMS; collaborated with Ecommerce to cast talent and direct shoots; produced and managed all content from on-set to final selects; mentored internal teams and coordinated cross-functional campaigns; supported multi-channel strategy including trunk shows and NYFW.

Social Media Specialist at Abercrombie & Fitch Co. – Gilly Hicks

November 1, 2021 - April 1, 2023

Developed and oversaw weekly/monthly/annual social content; created on-brand content across organic, paid, email & SMS; collaborated with Ecommerce to cast talent and direct shoots; produced, edited, and curated content for multiple channels; analyzed metrics and identified opportunities for optimization; managed community engagement and influencer collaborations.

Social Media Executive at Nasty Gal

May 1, 2019 - April 1, 2020

Monitored trends to identify opportunities to grow brand reach and relevance; maintained best practices across platforms; produced, edited, published, and curated content daily; analyzed data and identified opportunities for improvement; supported brand campaigns and shoots.

Social Media Specialist at Abercrombie & Fitch Co.

April 1, 2020 - November 1, 2021

Stayed current on social strategy, executed content production for campaigns, and supported cross-functional teams in delivering consistent, on-brand storytelling across channels.

Social Media Assistant at Style Haul

July 1, 2018 - April 1, 2019

Assisted in planning and executing social strategy; supported content capture and post-production; contributed to daily content calendar and collaboration with creators.

Social Media Intern at Style Haul

January 1, 2018 - May 1, 2018

Supported social media team with content planning and engagement tasks; learned best practices in social-first content creation.

Graphic Design, Marketing Intern at Jessica Sutton Group

September 1, 2016 - May 1, 2017

Assisted with graphic design and marketing materials.

PR / Marketing Intern at Conde Nast – Shanghai

August 1, 2016 - September 1, 2016

Supported PR and marketing activities for Conde Nast travel titles; assisted with shoots and event coordination.