Available to hire
I’m Alice McNeil, a creative lead who loves building brands that connect strategy, storytelling, and design. I co-founded Buttermark Design to help startups and small businesses turn ideas into authentic, strategic brands with cohesive experiences.
I lead multidisciplinary teams across branding, UI/UX, and product design, translating ideas into practical brand experiences and measurable growth. I thrive in collaborative, fast-paced environments where creativity drives innovation.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Co-Founder & Creative Lead at Buttermark Design
June 1, 2025 - November 11, 2025Co-founded a brand design agency specialising in helping startups and small businesses turn ideas into authentic, strategic brands with cohesive brand experiences and beauty by default. Led all creative and client-facing work, from discovery to delivery, using brand storytelling to uncover stories, values, and audiences via workshops. Created brand strategies and visual identities that connect creativity with purpose, delivering 5 high-quality projects in first 3 months to drive business growth. Handled sales, business development, client relationships, and new opportunities while emphasising human-first approaches. Contributed significant time to pro-bono design work to support other small businesses and charities, because everyone deserves good design. Collaborated with partner on project planning and studio growth, fostering seamless collaboration.
Creative Lead at Rocketmakers Bath
June 30, 2025 - June 30, 2025Led creative direction and brand strategy across all channels, overseeing visual identity, marketing, social media, website design, events, and merch. Directed brand identity for internal products, including building YourRoom (AI-powered focus group platform) from idea to fully fledged brand, applying visual frontend builder techniques for UI, web, and marketing. Introduced designer-led QA process and stronger design-dev seamless collaboration, guaranteeing exceptional user experiences. Created brand discovery workshop model to align creative outcomes with business goals for startups and scale-ups, and securing the largest client deal in 3 years. Mentored design team to elevate visual design standards and consistency across projects.
UI/UX Designer at Rocketmakers Bath
November 30, 2023 - November 30, 2023Designed digital interfaces and experiences with a focus on usability, accessibility, brand coherence, and beauty by default for startup clients.
Frontend Designer at Rocketmakers Bath
February 28, 2021 - February 28, 2021Combined design and development to turn creative concepts into responsive digital experiences using visual editors. Independently managed projects from brief to launch, handling design, build, testing, and client communications.
Frontend Software Developer at Rocketmakers Bath
February 28, 2019 - February 28, 2019Worked as part of an agile development team to create responsive web and mobile applications using React and frontend technologies. Focused on clean, maintainable code and high standards of user experience. Collaborated with my team to build the frontend for national green energy app, serving 5,000 users.
Marketing Intern at Rocketmakers Bath
February 28, 2019 - February 28, 2019Created visual assets for digital marketing and social media campaigns, contributing to content strategy and event promotion. Gained hands-on experience in visual communication, brand storytelling, and campaign delivery.
Creative Lead at Rocketmakers Bath
June 1, 2025 - June 1, 2025Led creative direction and brand strategy across all channels, overseeing visual identity, marketing, social media, website design, events and merch. Directed brand identity for internal products, including building YourRoom (AI-powered focus group platform) from idea to fully fledged brand, applying visual frontend builder techniques for UI, web, and marketing. Introduced designer-led QA process and stronger design–dev collaboration, guaranteeing exceptional user experiences. Created brand discovery workshop model to align creative outcomes with business goals for startups and scale-ups, securing the largest client deal in 3 years. Mentored design team to elevate visual design standards and consistency across projects.
UI/UX Designer at Rocketmakers Bath
November 1, 2023 - November 1, 2023Designed digital interfaces and experiences with a focus on usability, accessibility, brand coherence, and beauty by default for startup clients.
Frontend Designer at Rocketmakers Bath
July 1, 2022 - July 1, 2022Combined design and development to turn creative concepts into responsive digital experiences using visual editors. Independently managed projects from brief to launch, handling design, build, testing, and client communications.
Frontend Software Developer at Rocketmakers Bath
February 1, 2021 - February 1, 2021Worked as part of an agile development team to create responsive web and mobile applications using React and frontend technologies. Focused on clean, maintainable code and high standards of user experience. Collaborated with the team to build the frontend for a national green energy app, serving 5,000 users.
Marketing Intern at Rocketmakers Bath
February 1, 2019 - February 1, 2019Created visual assets for digital marketing and social media campaigns, contributing to content strategy and event promotion. Gained hands-on experience in visual communication, brand storytelling, and campaign delivery.
Front-end Designer at Rocketmakers Bath
July 1, 2022 - July 1, 2022Combined design and development to turn creative concepts into responsive digital experiences using visual editors. Independently managed projects from brief to launch, handling design, build, testing, and client communications.
Front-end Software Developer at Rocketmakers Bath
February 1, 2021 - February 1, 2021Worked as part of an agile development team to create responsive web and mobile applications using React and frontend technologies. Focused on clean, maintainable code and high standards of user experience. Collaborated with the team to build the frontend for a national green energy app, serving 5,000 users.
Co-Founder & Creative Lead at Buttermark Design
June 1, 2025 - November 16, 2025Co-founded a brand design agency specialising in helping startups and small businesses turn ideas into authentic, strategic brands with cohesive brand experiences and beauty by default. Led all creative and client-facing work from discovery to delivery, using brand storytelling to uncover stories, values, and audiences via workshops. Created brand strategies and visual identities that connect creativity with purpose, delivering 5 high-quality projects in first 3 months to drive business growth. Handled sales, business development, client relationships, and new opportunities while emphasising human-first approaches. Contributed significant time to pro-bono design work to support other small businesses and charities, because everyone deserves good design. Collaborated with partner on project planning and studio growth, fostering seamless collaboration.
Creative Lead at Rocketmakers
June 1, 2025 - June 1, 2025Led creative direction and brand strategy across all channels, overseeing visual identity, marketing, social media, website design, events, and merch. Directed brand identity for internal products, including building YourRoom (AI-powered focus group platform) from idea to fully fledged brand, applying visual frontend builder techniques for UI, web, and marketing. Introduced designer-led QA process and stronger design-dev seamless collaboration, guaranteeing exceptional user experiences. Created brand discovery workshop model to align creative outcomes with business goals for startups and scale-ups, and securing the largest client deal in 3 years. Mentored design team to elevate visual design standards and consistency across projects.
UI/UX Designer at Rocketmakers
November 1, 2023 - November 1, 2023Designed digital interfaces and experiences with a focus on usability, accessibility, brand coherence, and beauty by default for startup clients.
Front-End Designer
July 1, 2022 - July 1, 2022Combined design and development to turn creative concepts into responsive digital experiences using visual editors. Independently managed projects from brief to launch, handling design, build, testing, and client communications.
Front-End Software Developer
February 1, 2021 - February 1, 2021Worked as part of an agile development team to create responsive web and mobile applications using React and frontend technologies. Focused on clean, maintainable code and high standards of user experience. Collaborated with my team to build the frontend for a national green energy app, serving 5,000 users.
Marketing Intern
February 1, 2019 - February 1, 2019Created visual assets for digital marketing and social media campaigns, contributing to content strategy and event promotion. Gained hands-on experience in visual communication, brand storytelling, and campaign delivery.
Education
Full Stack Software Development Boot Camp at iO Academy
February 1, 2019 - June 1, 2019Software Development Apprenticeship (Level 4) at British Computing Society
January 1, 2019 - December 31, 2020Human-centered UX Design at Acumen Academy
April 1, 2020 - April 1, 2020Certified Scrum Master at Scrum Alliance
January 1, 2019 - December 31, 2019Software Development Methodologies and Software Languages Bootcamp at IO Academy
June 1, 2019 - June 1, 2019HTML5, JavaScript & CSS3 Programming (MTA/MCP) at Microsoft
May 1, 2019 - May 1, 2019Full Stack Software Development Boot Camp at iO Academy
February 1, 2019 - June 1, 2019Software Development Apprenticeship: Level 4 at British Computing Society
January 1, 2019 - January 1, 2020Human-centered UX Design at Acumen Academy
April 1, 2020 - November 11, 2025Certified Scrum Master at Scrum Alliance
January 1, 2019 - November 11, 2025MTA / MCP Programming in HTML5 with JavaScript and CSS3 at Microsoft
May 1, 2019 - November 11, 2025Full Stack Software Development Boot Camp at iO Academy
February 1, 2019 - June 1, 2019Software Development Apprenticeship: Level 4 at British Computing Society
January 1, 2019 - January 1, 2020Human-centered UX Design at Acumen Academy
April 1, 2020 - November 11, 2025Full Stack Software Development Boot Camp at iO Academy
February 1, 2019 - June 1, 2019British Computing Society Software Development Apprenticeship: Level 4 at British Computing Society
January 1, 2019 - December 31, 2020Acumen Academy Human-centered UX Design at Acumen Academy
April 1, 2020 - November 11, 2025Certified Scrum Master at Scrum Alliance
January 1, 2019 - December 31, 2019Full-stack Bootcamp at iO Academy
January 11, 2030 - November 16, 2025Full Stack Software Development Boot Camp at iO Academy
February 1, 2019 - June 1, 2019Software Development Apprenticeship (Level 4) at British Computing Society
January 1, 2019 - January 1, 2020Human-centered UX Design at Acumen Academy
April 1, 2020 - November 16, 2025Certified Scrum Master at Scrum Alliance
January 1, 2019 - December 31, 2019Software Development Methodologies and Languages at iO Academy / British Computing Society
June 1, 2019 - June 30, 2019MTA / MCP: HTML5 with JavaScript and CSS3 at Microsoft
May 1, 2019 - May 31, 2019A-Levels at English Literature (A*), Graphic Design (A), Sociology (B)
January 11, 2030 - November 16, 2025Qualifications
A-Levels
January 11, 2030 - November 11, 2025Full Stack Software Development Boot Camp
February 1, 2019 - June 1, 2019Software Development Apprenticeship (Level 4)
January 1, 2019 - December 31, 2020Human-centered UX Design
April 1, 2020 - April 1, 2020Certified Scrum Master
January 1, 2019 - December 31, 2019Software Development Methodologies & Software Languages Bootcamp
June 1, 2019 - June 1, 2019HTML5, JavaScript & CSS3 Programming (MTA/MCP)
May 1, 2019 - May 1, 2019A-Levels
January 11, 2030 - November 11, 2025A-Levels
January 11, 2030 - November 11, 2025Certified Scrum Master
January 11, 2030 - November 11, 2025MTA / MCP Programming in HTML5 with JavaScript and CSS3
January 11, 2030 - November 11, 2025Certified Scrum Master
January 1, 2019 - November 11, 2025A-Levels
January 11, 2030 - November 11, 2025Certified Scrum Master
January 1, 2019 - December 31, 2019Full Stack Software Development Boot Camp
February 1, 2019 - June 1, 2019British Computing Society Software Development Apprenticeship: Level 4
January 1, 2019 - December 31, 2020Acumen Academy Human-centered UX Design
April 1, 2020 - November 11, 2025A-Levels
January 11, 2030 - November 11, 2025Scrum Certification
January 11, 2030 - November 16, 2025Full Stack Software Development Boot Camp
February 1, 2019 - June 1, 2019Software Development Apprenticeship (Level 4)
January 1, 2019 - January 1, 2020Human-centered UX Design
April 1, 2020 - November 16, 2025Certified Scrum Master
January 1, 2019 - December 31, 2019Software Development Methodologies and Languages
June 1, 2019 - June 30, 2019MTA / MCP: HTML5 with JavaScript and CSS3
May 1, 2019 - May 31, 2019A-Levels
January 11, 2030 - November 16, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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