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I'm a digital marketing professional with over 5 years of experience delivering growth through SEO, SEM, and content strategy across B2B and SaaS. I build visibility, optimize campaign performance, and lead cross-functional projects to drive measurable results. I translate complex data into actionable insights to support business goals, collaborating with teams across EU/US/Asia. I have hands-on experience with multi-channel campaigns, geo-targeted SEM, ABM and more , and I enjoy turning analytics into optimized user experiences.…I'm a digital marketing professional with over 5 years of experience delivering growth through SEO, SEM, and content strategy across B2B and SaaS. I build visibility, optimize campaign performance, and lead cross-functional projects to drive measurable results. I translate complex data into actionable insights to support business goals, collaborating with teams across EU/US/Asia. I have hands-on experience with multi-channel campaigns, geo-targeted SEM, ABM and more , and I enjoy turning analytics into optimized user experiences.

Cheah Wai Qing (Alice)

Digital Marketer, SEO Expert, Growth Marketer, +3

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I'm a digital marketing professional with over 5 years of experience delivering growth through SEO, SEM, and content strategy across B2B and SaaS. I build visibility, optimize campaign performance, and lead cross-functional projects to drive measurable results. I translate complex data into actionable insights to support business goals, collaborating with teams across EU/US/Asia. I have hands-on experience with multi-channel campaigns, geo-targeted SEM, ABM and more , and I enjoy turning analytics into optimized user experiences.…I'm a digital marketing professional with over 5 years of experience delivering growth through SEO, SEM, and content strategy across B2B and SaaS. I build visibility, optimize campaign performance, and lead cross-functional projects to drive measurable results. I translate complex data into actionable insights to support business goals, collaborating with teams across EU/US/Asia. I have hands-on experience with multi-channel campaigns, geo-targeted SEM, ABM and more , and I enjoy turning analytics into optimized user experiences.

Available to hire

I’m a digital marketing professional with over 5 years of experience delivering growth through SEO, SEM, and content strategy across B2B and SaaS. I build visibility, optimize campaign performance, and lead cross-functional projects to drive measurable results.

I translate complex data into actionable insights to support business goals, collaborating with teams across EU/US/Asia. I have hands-on experience with multi-channel campaigns, geo-targeted SEM, ABM and more , and I enjoy turning analytics into optimized user experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Language

English

Fluent

Chinese

Fluent

Malay

Advanced

Work Experience

Digital Marketing Manager at Independent/Contract

March 1, 2025 - November 1, 2025

Led go-to-market and full-cycle digital strategies (operations, analytics, SEO, SEM, and content) for international SME clients in real estate (CH), home improvement (CH), hospitality (VN), and renewable energy (VN); collaborated with cross-functional teams across Europe and Asia; scaled geo-targeted SEM campaigns to generate qualified MQLs; built technical SEO roadmaps, increasing site health from 62% to 92% and improving organic crawlability; managed budgets and cross-channel performance; translated data into actionable insights and executive dashboards to support business goals.

Marketing Specialist at HROne

August 1, 2024 - November 1, 2024

Drove performance reporting, analyzed data, and delivered data-driven insights to stakeholders; directed WordPress site architecture alignment with brand aesthetics and CRO best practices; ensured 100% platform uptime and resolved security and plugin vulnerabilities to protect the lead-capture funnel.

SEO/SEM Strategist at HireEZ

October 1, 2023 - June 1, 2024

Strategized and executed multi-platform PPC campaigns; contributed approximately $800,000 to the paid search pipeline; achieved 100% YoY organic traffic growth through SEO best practices and content scaling; implemented Account Based Marketing (ABM) strategies; managed cross-channel budgets to reduce CPA while increasing ROI; maintained cross-functional collaboration with teams in China and the US; delivered performance-focused dashboards and reports.

Junior SEO Specialist at NickMetrics (formerly TMAX Ventures)

April 1, 2019 - October 1, 2020

Increased high-value traffic by identifying and targeting competitive keywords and optimizing metadata for blog content.

Subtitle Video Marketing Assistant (Intern) at Advanced Apotheke

February 1, 2018 - April 1, 2018

Managed social media platforms for beauty brands; maintained visual merchandising standards; translated brochures from English to Chinese; assisted in event planning, product launches, media launches, and demonstrations.