Cheah Wai Qing (Alice)

Led go-to-market and full-cycle digital strategies (operations, analytics, SEO, SEM, and content) for international SME clients in real estate (CH), home improvement (CH), hospitality (VN), and renewable energy (VN); collaborated with cross-functional teams across Europe and Asia; scaled geo-targeted SEM campaigns to generate qualified MQLs; built technical SEO roadmaps, increasing site health from 62% to 92% and improving organic crawlability; managed budgets and cross-channel performance; translated data into actionable insights and executive dashboards to support business goals.

Drove performance reporting, analyzed data, and delivered data-driven insights to stakeholders; directed WordPress site architecture alignment with brand aesthetics and CRO best practices; ensured 100% platform uptime and resolved security and plugin vulnerabilities to protect the lead-capture funnel.

Strategized and executed multi-platform PPC campaigns; contributed approximately $800,000 to the paid search pipeline; achieved 100% YoY organic traffic growth through SEO best practices and content scaling; implemented Account Based Marketing (ABM) strategies; managed cross-channel budgets to reduce CPA while increasing ROI; maintained cross-functional collaboration with teams in China and the US; delivered performance-focused dashboards and reports.