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I am a Senior Digital & B2C Marketing Specialist with over six years of experience driving revenue growth across Insurance, Retail, Automotive, and Lighting. I have a proven track record of managing end-to-end digital sales performance for both major corporate brands and independent e-commerce ventures. Based in Brisbane as a permanent resident, I am passionate about leveraging performance marketing, CRM, and digital strategy to maximise ROI, accelerate sustainable growth, and deliver measurable business outcomes. Highlights include a 20% YoY sales uplift at Allianz Partners, a 7-figure annual sales milestone as an e-commerce founder, and a history of doubling e-commerce revenue and improving email conversions and retention through data-driven campaigns.…I am a Senior Digital & B2C Marketing Specialist with over six years of experience driving revenue growth across Insurance, Retail, Automotive, and Lighting. I have a proven track record of managing end-to-end digital sales performance for both major corporate brands and independent e-commerce ventures. Based in Brisbane as a permanent resident, I am passionate about leveraging performance marketing, CRM, and digital strategy to maximise ROI, accelerate sustainable growth, and deliver measurable business outcomes. Highlights include a 20% YoY sales uplift at Allianz Partners, a 7-figure annual sales milestone as an e-commerce founder, and a history of doubling e-commerce revenue and improving email conversions and retention through data-driven campaigns.

Alice Shaw

Marketing Strategist, Growth Marketer, Product Marketer, +2

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I am a Senior Digital & B2C Marketing Specialist with over six years of experience driving revenue growth across Insurance, Retail, Automotive, and Lighting. I have a proven track record of managing end-to-end digital sales performance for both major corporate brands and independent e-commerce ventures. Based in Brisbane as a permanent resident, I am passionate about leveraging performance marketing, CRM, and digital strategy to maximise ROI, accelerate sustainable growth, and deliver measurable business outcomes. Highlights include a 20% YoY sales uplift at Allianz Partners, a 7-figure annual sales milestone as an e-commerce founder, and a history of doubling e-commerce revenue and improving email conversions and retention through data-driven campaigns.…I am a Senior Digital & B2C Marketing Specialist with over six years of experience driving revenue growth across Insurance, Retail, Automotive, and Lighting. I have a proven track record of managing end-to-end digital sales performance for both major corporate brands and independent e-commerce ventures. Based in Brisbane as a permanent resident, I am passionate about leveraging performance marketing, CRM, and digital strategy to maximise ROI, accelerate sustainable growth, and deliver measurable business outcomes. Highlights include a 20% YoY sales uplift at Allianz Partners, a 7-figure annual sales milestone as an e-commerce founder, and a history of doubling e-commerce revenue and improving email conversions and retention through data-driven campaigns.

Available to hire

I am a Senior Digital & B2C Marketing Specialist with over six years of experience driving revenue growth across Insurance, Retail, Automotive, and Lighting. I have a proven track record of managing end-to-end digital sales performance for both major corporate brands and independent e-commerce ventures.

Based in Brisbane as a permanent resident, I am passionate about leveraging performance marketing, CRM, and digital strategy to maximise ROI, accelerate sustainable growth, and deliver measurable business outcomes. Highlights include a 20% YoY sales uplift at Allianz Partners, a 7-figure annual sales milestone as an e-commerce founder, and a history of doubling e-commerce revenue and improving email conversions and retention through data-driven campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

B2C Marketing Specialist at Allianz Partners

July 1, 2025 - March 1, 2026

Led end-to-end B2C marketing campaigns for travel insurance products, driving brand awareness, customer acquisition, and performance against defined KPIs. Managed agency relationships to deliver high-performing creative and media buying strategies, ensuring all digital touchpoints were optimized for sales. Managed full-funnel performance across paid search, paid social, and email marketing, using data analytics to improve conversion rates and ROI. Conducted market research and competitor analysis to identify trends, consumer insights, and opportunities for growth. Collaborated with Sales, Product, Pricing, and Legal teams to align digital marketing tactics with commercial goals, ensuring campaigns were compliant and achieved annual sales targets. Improved customer retention and lifetime value by delivering insights-driven CRM strategies, including advanced customer segmentation and automated lifecycle communications.

Digital Marketing Specialist (Fixed-term contract) at TerryWhite Chemmart

October 1, 2024 - April 1, 2025

Directed multi-channel performance marketing, specifically leading Meta campaigns to enter new markets, increase brand authority, and drive high-quality traffic. Optimized the eCommerce store (Shopify) by enhancing product listings, streamlining the checkout process, and collaborating with developers on UI/UX improvements to boost site speed and mobile conversion. Managed external agency partnerships to audit technical performance and execute SEO strategies, producing high-quality, readable content that significantly improved organic search rankings. Led end-to-end email marketing, including strategic promotional calendars, weekly newsletters, and data-driven automated flows. Optimized campaign performance using Google Analytics (GA4) and A/B testing, translating data insights into actionable improvements for web content and email ROI. Collaborated with cross-functional teams (supply chain, product, and marketing) to align digital initiatives with business goals. Oversaw social media s

Digital Marketing Manager at Panda Bridge Media Pty Ltd

June 1, 2023 - October 1, 2024

Developed and managed digital marketing campaigns aligned with client goals, executing strategies across platforms including Reddit, Facebook, Instagram, and Pinterest to increase brand awareness and engagement. Led SEO and SEM initiatives to improve website visibility, drive targeted traffic, and increase conversions through keyword optimization, content strategy, and paid advertising campaigns. Utilized Google Analytics and Google Tag Manager to monitor campaign performance, providing actionable data insights to optimize conversion rates and hit client-specific KPIs. Managed and mentored a cross-functional team of SEO specialists, social media specialists, and developers to deliver high-quality digital growth strategies and on-time project completion. Maintained strong client relationships and contributed to business development by understanding client needs and delivering tailored digital marketing solutions.

Digital Marketing Specialist at Auto Parts Group

July 1, 2022 - May 1, 2023

Developed performance marketing strategies across Google Ads and Meta Ads Manager, focusing on high-intent customer acquisition and maximizing ROAS. Transformed data into a strategy using Google Analytics to monitor user behaviour, reduce friction in the checkout flow, and improve overall site conversion rates. Developed high-impact email marketing campaigns to automate customer re-engagement and drive repeat purchases within a technical product environment. Optimized a large-scale product catalogue for SEO, significantly improving organic visibility and search rankings for high-volume automotive keywords. Conducted market research and competitor analysis to identify opportunities, inform strategy, and capture market share effectively. Managed complex digital projects and stakeholder reporting, ensuring all initiatives remained compliant with industry standards while providing transparent performance metrics to the executive team.

Marketing Specialist at AMS Brisbane Pty Ltd

June 1, 2020 - July 1, 2022

Created and optimized content for marketing materials, ensuring alignment with company messaging and client needs. Developed and executed targeted email marketing campaigns to engage clients and promote visa services, resulting in increased inquiries and conversions. Produced and edited promotional videos to enhance outreach efforts and attract potential clients. Engaged directly with clients to understand their needs, providing personalized assistance to facilitate the visa application process and drive sales. Conducted market research to identify trends and opportunities for promoting visa services, contributing to strategic marketing efforts.

E-commerce Business Owner at OZ Smart

February 1, 2020 - November 1, 2023

Built and scaled an independent e-commerce brand, overseeing the entire business lifecycle from supply chain and inventory management to multi-channel digital growth. Developed and managed the end-to-end Shopify store, focusing on conversion rate optimization (CRO), seamless UX/UI, and high-impact product launches. Implemented a long-term SEO strategy and managed high-ROI SEM campaigns on Google Ads to drive consistent traffic and sales. Directed visual marketing strategies across Facebook, Instagram, and Pinterest, utilizing a mix of organic storytelling and paid advertising. Developed a high-converting CRM and lifecycle strategy, designing personalized email automated flows that significantly improved customer retention and lifetime value (LTV). Leveraged Google Analytics (GA4) and data-driven insights to monitor performance and optimize the entire customer journey, improving conversion rates and overall business growth.