Graphic Designer and Art Director with 6+ years of experience developing brand identities, visual systems, and creative campaigns across Brazil and Europe. My work sits at the intersection of branding, storytelling, and visual culture, with a strong focus on translating abstract concepts into refined, emotionally resonant design. I have experience leading projects from concept to execution across digital, print, and experiential formats.

Alice Zimmermann de Meireles

Graphic Designer and Art Director with 6+ years of experience developing brand identities, visual systems, and creative campaigns across Brazil and Europe. My work sits at the intersection of branding, storytelling, and visual culture, with a strong focus on translating abstract concepts into refined, emotionally resonant design. I have experience leading projects from concept to execution across digital, print, and experiential formats.

Available to hire

Graphic Designer and Art Director with 6+ years of experience developing brand identities, visual systems, and creative campaigns across Brazil and Europe.

My work sits at the intersection of branding, storytelling, and visual culture, with a strong focus on translating abstract concepts into refined, emotionally resonant design. I have experience leading projects from concept to execution across digital, print, and experiential formats.

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Language

English
Advanced
Spanish; Castilian
Fluent
Portuguese
Fluent

Work Experience

Graphic Designer & Art Director at Remote (Freelance)
January 1, 2019 - Present
Lead branding and creative direction projects for clients across healthcare, fashion, and lifestyle sectors. Develop visual identities, campaigns, and brand systems from concept to final execution. Translate strategic positioning into cohesive visual language across digital and physical touchpoints. Collaborate with marketing, content, and developers. Create high-end visual assets for social media, presentations, websites, and printed materials. Integrate AI tools into creative workflows to enhance ideation and production speed.
Brand Designer at Fertilab Barcelona
September 28, 2023 - Present
Responsible for maintaining and evolving brand consistency across digital and physical channels. Design campaigns, social media content, presentations, and institutional materials. Contributed to redesign of the donor website and prototyping the main website. Develop visual concepts aligned with sensitive and human-centered communication. Worked in multilingual environment (EN, ES, PT) for European audiences.
Brand Consultant at Toruss (Fashion Brand)
February 19, 2026 - March 31, 2026
Led brand positioning and identity refinement for a minimalist, premium fashion label. Developed a brand culture manual and storytelling direction for product collections. Defined visual and conceptual guidelines aligned with a “quiet luxury” positioning. Supported the transition to a more cohesive digital presence and brand narrative.
Graphic Designer at NSC Comunicação
September 1, 2020 - February 28, 2022
Developed visual identities and campaigns for media and radio programs. Created digital assets to increase audience engagement across platforms. Ensured brand consistency across multiple communication channels.

Education

Master's Degree in Design and Art Direction at Elisava – Barcelona School of Design & Engineering
March 1, 2023 - February 28, 2024
Bachelor’s Degree in Design at Federal University of Santa Catarina (UFSC)
August 1, 2018 - November 24, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Retail, Consumer Goods, Media & Entertainment, Professional Services, Travel & Hospitality, Education