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Digital marketing and journalism professional with 10+ years of experience building data-led PR and integrated marketing campaigns. I specialise in strategies that secure national media coverage, strengthen authority, and drive results - bringing together PR pitching, SEO, link building, and stakeholder communication to make campaigns land. I thrive in fast-paced environments where clear reporting, quick iteration, and strong relationships matter. Across award entries, high-quality link acquisition, and multi-channel campaign planning, I’ve mentored teams and delivered consistent performance improvements. Always focused on KPIs, insight-led recommendations, and translating strategy into outcomes that clients and media trust.…Digital marketing and journalism professional with 10+ years of experience building data-led PR and integrated marketing campaigns. I specialise in strategies that secure national media coverage, strengthen authority, and drive results - bringing together PR pitching, SEO, link building, and stakeholder communication to make campaigns land. I thrive in fast-paced environments where clear reporting, quick iteration, and strong relationships matter. Across award entries, high-quality link acquisition, and multi-channel campaign planning, I’ve mentored teams and delivered consistent performance improvements. Always focused on KPIs, insight-led recommendations, and translating strategy into outcomes that clients and media trust.

Alicia Boukers

PR Freelancer, SEO Expert, Brand Strategist, +3

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Digital marketing and journalism professional with 10+ years of experience building data-led PR and integrated marketing campaigns. I specialise in strategies that secure national media coverage, strengthen authority, and drive results - bringing together PR pitching, SEO, link building, and stakeholder communication to make campaigns land. I thrive in fast-paced environments where clear reporting, quick iteration, and strong relationships matter. Across award entries, high-quality link acquisition, and multi-channel campaign planning, I’ve mentored teams and delivered consistent performance improvements. Always focused on KPIs, insight-led recommendations, and translating strategy into outcomes that clients and media trust.…Digital marketing and journalism professional with 10+ years of experience building data-led PR and integrated marketing campaigns. I specialise in strategies that secure national media coverage, strengthen authority, and drive results - bringing together PR pitching, SEO, link building, and stakeholder communication to make campaigns land. I thrive in fast-paced environments where clear reporting, quick iteration, and strong relationships matter. Across award entries, high-quality link acquisition, and multi-channel campaign planning, I’ve mentored teams and delivered consistent performance improvements. Always focused on KPIs, insight-led recommendations, and translating strategy into outcomes that clients and media trust.

Available to hire

Digital marketing and journalism professional with 10+ years of experience building data-led PR and integrated marketing campaigns. I specialise in strategies that secure national media coverage, strengthen authority, and drive results - bringing together PR pitching, SEO, link building, and stakeholder communication to make campaigns land.

I thrive in fast-paced environments where clear reporting, quick iteration, and strong relationships matter. Across award entries, high-quality link acquisition, and multi-channel campaign planning, I’ve mentored teams and delivered consistent performance improvements. Always focused on KPIs, insight-led recommendations, and translating strategy into outcomes that clients and media trust.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

PR Director at Intelligent Lending

June 1, 2024 - February 1, 2026

Led data and PR-led growth initiatives supporting lending-focused brand objectives. Implemented SEO strategies for B2B and e-commerce clients, overseeing link-building delivery and managing external pitching. Provided mentorship and training for team members, and used reporting tools to track KPIs, measure impact, and refine strategy.

Senior PR Strategist at Add People

July 1, 2023 - May 1, 2024

Led PR strategy for finance brands Ocean Finance and CredAbility. Secured 3,500+ high-quality backlinks across national, regional, and finance/fintech publications. Owned award submissions, campaign reporting, and senior stakeholder communications, mentored junior team members, and contributed to improvements across PR delivery processes.

SEO Manager at Embyro

October 1, 2022 - March 1, 2023

Created 6–12 month SEO roadmaps tailored to client goals. Coordinated content, technical SEO, email, and social teams to deliver integrated digital campaigns. Owned PR responsibilities, securing coverage from prominent media outlets. Supported clients with weekly reporting and strategic recommendations.

SEO Strategist at Visualsoft

January 1, 2021 - October 1, 2022

Supported SEO performance through on-page optimisation and content strategy for clients including J D Williams, Jacamo, and Simply Be. Produced regular performance reports and provided recommendations to internal stakeholders.

SEO Executive at NBrown

January 1, 2020 - January 1, 2021

Delivered 1,750 high-authority backlinks across a diverse client portfolio. Produced press releases, guest posts, data-led studies, and traditional PR campaigns (TV, radio, podcasts). Built strong media relationships to support both reactive and proactive coverage.