Harshita Tanguria

What was the brief? The brief was to come up with a unique festive campaign that could juxtapose the similarities and differences in Diwali and Halloween through one jewellery piece. The emphasis was on thinking out-of-the-box and making an advertisement that would stand out from the rest and capture the viewer’s attention by telling a story with the jewellery as the central theme. What did I make? I made a cinematic short ad with the same model and jewellery piece but styled differently for the two different festivals with contrasting styles, setting, and vibe while keeping the jewellery at the core of the campaign. Besides the contrasting theme, the video had transformation, luxury and royalty, aesthetics, and shot on product visuals to capture the jewellery’s attention using a new approach with ad copy. The concept was all about having one jewellery, two worlds, Diwali and Halloween which is suitable for Instagram Reels through the use of creativity and artificial intelligence in the form of visual content and advertising. What was the result? This festive campaign was unique in showcasing one jewellery piece and different styles in two contrasting holidays. Moreover, it was a creative way of coming up with a successful marketing campaign video that could be duplicated to market other products by demonstrating how the brand could use AI to revolutionize festive campaigns and create more captivating ads.

• Ad Designer
• AI Developer
• Content Creator
• +2

The brief was to make a reel for a tumbler that stands out. The goal was to create something eye-catching, high-end in look and feel. The video needed to highlight the product clearly and make it look appealing to people who might want to buy it. It had to work on social media especially platforms like Instagram where short fast-moving content performs best. I created a short-form video concept meant for Instagram Reels. The focus was on visuals, a clean and elegant presentation of the tumbler and a story that grabs attention fast. The tumbler was the star of the video and everything around it supported that. I paid attention to lighting, angles, movement and sound to give it a quality professional look. The style was sleek and modern—something that feels like an ad, not just a casual phone video. The result was a video that looks premium and feels polished. It shows the tumbler in a way that makes it feel special, not another everyday item. The final concept proves that even simple products can be presented in an memorable way. This kind of direction helps brands turn ordinary items into something people want to see and buy. It also shows how short-form video content can be a tool, for social media marketing.

• Ad Designer
• AI Developer
• Content Creator
• +2

Project Overview: Skincare ads on Instagram have become oversaturated and boring. Brands are vying for attention but no one is willing to stop the endless scroll. The Brief: To create a skincare ad for Dot & Key that does not look like a typical skincare advert, but a genuine review a girl would make and share because she genuinely loves the product. What I've Done: 20-25s AI UGC style video ad concept for Dot & Key bestseller. The Hook (First 3 seconds) : No generic 'Try this moisturizer...' but a relatable skincare conundrum: 'If your moisturizer feels like ghee on your face, you need to watch this.' The Concept: 'Skincare that smells like skincare', not lab-made. Highlighting the unique qualities of the Dot&Key bestseller: light texture, amazing fragrance, visible glow with no false claims. The Execution : Boyfriend-style AI avatar to talk the audience through the skincare review. Single image transformed into multiple bathroom shelf, vanity and aesthetic skincare edits through AI, with a soft, girly, bright look and feel in line with the Dot&Key brand and target audience. Quick cuts to maintain a high retention rate of 2s per edit. The Result: A review ad that feels genuine and authentic. It builds trust within 5 seconds and the desire to buy in 20. Can be used as an Instagram Reels ad, Meta ad, Nykaa listing video or Amazon product video. Proving that a single image is enough to create a high-converting skincare advert. This Commercial advert concept can be applied to any beauty, skincare or self-care brand.

• Ad Designer
• AI Developer
• Content Creator
• +2