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Hi, I'm Alicia Niklasson, a passionate influencer marketing and social media specialist who thrives on turning creative ideas into measurable campaigns. I've led end-to-end influencer programs for retailers and startups, coordinated collaborations with clients, creators, and internal teams, and built strong relationships under tight deadlines. I enjoy meeting new people and building meaningful connections, and I'm known for being approachable and easy-going. In my spare time I love running long distances and producing content for my YouTube channel and various freelance projects.…Hi, I'm Alicia Niklasson, a passionate influencer marketing and social media specialist who thrives on turning creative ideas into measurable campaigns. I've led end-to-end influencer programs for retailers and startups, coordinated collaborations with clients, creators, and internal teams, and built strong relationships under tight deadlines. I enjoy meeting new people and building meaningful connections, and I'm known for being approachable and easy-going. In my spare time I love running long distances and producing content for my YouTube channel and various freelance projects.

Alicia Niklasson

Influencer Marketing Manager, Social Media Manager, Content Creator, +1

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Hi, I'm Alicia Niklasson, a passionate influencer marketing and social media specialist who thrives on turning creative ideas into measurable campaigns. I've led end-to-end influencer programs for retailers and startups, coordinated collaborations with clients, creators, and internal teams, and built strong relationships under tight deadlines. I enjoy meeting new people and building meaningful connections, and I'm known for being approachable and easy-going. In my spare time I love running long distances and producing content for my YouTube channel and various freelance projects.…Hi, I'm Alicia Niklasson, a passionate influencer marketing and social media specialist who thrives on turning creative ideas into measurable campaigns. I've led end-to-end influencer programs for retailers and startups, coordinated collaborations with clients, creators, and internal teams, and built strong relationships under tight deadlines. I enjoy meeting new people and building meaningful connections, and I'm known for being approachable and easy-going. In my spare time I love running long distances and producing content for my YouTube channel and various freelance projects.

Available to hire

Hi, I’m Alicia Niklasson, a passionate influencer marketing and social media specialist who thrives on turning creative ideas into measurable campaigns. I’ve led end-to-end influencer programs for retailers and startups, coordinated collaborations with clients, creators, and internal teams, and built strong relationships under tight deadlines.

I enjoy meeting new people and building meaningful connections, and I’m known for being approachable and easy-going. In my spare time I love running long distances and producing content for my YouTube channel and various freelance projects.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Swedish

Fluent

English

Fluent

Work Experience

Global Social Media Influencer Marketing & PR Specialist at KappAhl

October 1, 2023 - March 1, 2024

Planned, managed, and executed influencer campaigns from pitch to final delivery. Responsibilities included profile scouting, briefing, contract management, publishing, reporting, and ensuring content aligned with client briefs. Coordinated cross-functional communication with clients, creators, and internal teams to deliver high-quality campaigns on tight deadlines and maintain 100% client satisfaction.

Campaign Manager at ICONIC STHLM

September 1, 2021 - February 1, 2022

Generated revenue by acting as an agent for the agency's Iconics' profiles and pitching them to clients for brand collaborations. Coordinated campaigns end-to-end; brainstormed content concepts; filmed and photographed content; provided feedback to ensure alignment with client briefs; built strong client relationships under tight deadlines.

Influencer Marketing Associate at Estrid

February 1, 2022 - November 1, 2022

Researched and identified relevant influencers; negotiated collaboration agreements (fees, deliverables, timelines); scheduled collaborations to drive traffic and subscriptions; created briefs capturing objectives, tone, and messaging; measured performance with Google Analytics and UTM tags; analyzed ROI and KPI metrics and managed budget allocations.

Head of Social Media & Influencer Marketing at Esther’s

November 1, 2022 - April 1, 2023

Developed comprehensive social media and influencer marketing strategies from scratch; created a content plan with clear objectives and KPIs; produced SEO-optimized blog articles to boost organic traffic; filmed and edited content for Instagram Reels and Stories, achieving strong organic reach and follower growth.

Team Lead Campaign Operations at Nine Agency

May 1, 2025 - November 1, 2026

As Team Lead Campaign Operations, led end-to-end campaign operations for influencer programs; combined creative thinking with data-driven analytics to plan, execute, and report on activations; managed stakeholder expectations, budget allocations, and cross-functional coordination across campaigns.