Alicia Niklasson
Hi, I'm Alicia Niklasson, a passionate influencer marketing and social media specialist who thrives on turning creative ideas into measurable campaigns.
About
Hi, I’m Alicia Niklasson, a passionate influencer marketing and social media specialist who thrives on turning creative ideas into measurable campaigns. I’ve led end-to-end influencer programs for retailers and startups, coordinated collaborations with clients, creators, and internal teams, and built strong relationships under tight deadlines.
I enjoy meeting new people and building meaningful connections, and I’m known for being approachable and easy-going. In my spare time I love running long distances and producing content for my YouTube channel and various freelance projects.
- 3 years' experience
- Joined June 2026
Skills· 8
Languages
- SwedishFluent
- EnglishFluent
Industry experience
- Retail
- Media & Entertainment
- Professional Services
- Software & Internet
- Other
Work experience· 5 roles
As Team Lead Campaign Operations, led end-to-end campaign operations for influencer programs; combined creative thinking with data-driven analytics to plan, execute, and report on activations; managed stakeholder expectations, budget allocations, and cross-functional coordination across campaigns.
Planned, managed, and executed influencer campaigns from pitch to final delivery. Responsibilities included profile scouting, briefing, contract management, publishing, reporting, and ensuring content aligned with client briefs. Coordinated cross-functional communication with clients, creators, and internal teams to deliver high-quality campaigns on tight deadlines and maintain 100% client satisfaction.
Developed comprehensive social media and influencer marketing strategies from scratch; created a content plan with clear objectives and KPIs; produced SEO-optimized blog articles to boost organic traffic; filmed and edited content for Instagram Reels and Stories, achieving strong organic reach and follower growth.
Education
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