I am Alicja Surga, a Creative Director and Brand Strategist based in Cracow, Poland. I bring a strong foundation in visual communication, marketing, and public relations to shape brands into lasting legacies. I co-founded Creative Boxx, a studio focused on brand strategy and visual identity, and I also lead ventures in the luxury travel and yachting sectors, directing brand direction and customer experience. I’m known for creating emotionally driven, experience-led brands that are not only seen but deeply felt. I craft brand narratives and long-term communication strategies across creative and luxury industries, blending creative excellence with practical, data-informed growth.

Alicja Surga

I am Alicja Surga, a Creative Director and Brand Strategist based in Cracow, Poland. I bring a strong foundation in visual communication, marketing, and public relations to shape brands into lasting legacies. I co-founded Creative Boxx, a studio focused on brand strategy and visual identity, and I also lead ventures in the luxury travel and yachting sectors, directing brand direction and customer experience. I’m known for creating emotionally driven, experience-led brands that are not only seen but deeply felt. I craft brand narratives and long-term communication strategies across creative and luxury industries, blending creative excellence with practical, data-informed growth.

Available to hire

I am Alicja Surga, a Creative Director and Brand Strategist based in Cracow, Poland. I bring a strong foundation in visual communication, marketing, and public relations to shape brands into lasting legacies. I co-founded Creative Boxx, a studio focused on brand strategy and visual identity, and I also lead ventures in the luxury travel and yachting sectors, directing brand direction and customer experience.

I’m known for creating emotionally driven, experience-led brands that are not only seen but deeply felt. I craft brand narratives and long-term communication strategies across creative and luxury industries, blending creative excellence with practical, data-informed growth.

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Language

Polish
Fluent
English
Fluent

Work Experience

Creative Director at Creative Boxx Studio
January 1, 2021 - Present
Founded and led a creative studio focused on brand strategy and visual identity. Develop brand narratives and long-term communication strategies across creative and luxury sectors.
Founder / Owner at Egypt Yachting
September 1, 2022 - Present
Established and managed a luxury yachting brand with overseas marketing and customer experience.
Co-Founder at Red Sea-Unlimited
January 1, 2022 - Present
Lead brand direction, marketing strategy, and experience design, supporting long-term brand growth within the luxury travel sector.
Graphic Designer at Capgemini
December 1, 2020 - September 30, 2021
Delivered visual assets within corporate brand guidelines, collaborating with a cross-functional team.

Education

Master Degree at Akademia Humanistyczno-Ekonomiczna, Lodz
January 1, 2018 - December 31, 2020
Bachelor Degree at Akademia Humanistyczno-Ekonomiczna, Lodz
January 1, 2020 - December 31, 2022

Qualifications

Indigo Awards Gold Winner Fashion Brand Category
May 1, 2022 - February 5, 2026

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services