Led the launch of AI's WeChat mini-program, managed campaign rollout, UX coordination, and stakeholder communication, reaching 20,000+ users. Oversaw content strategy and CRM optimization across official accounts, improving digital engagement by 103%. Coordinated content scheduling, performance tracking, and internal training for regional marketing execution.

Project Manager at EsilorLuxottica

January 1, 2024 - October 12, 2025

Coordinated cross-functional rollout of the Vision Hong Kong Summit; managed speaker invitations, print materials, event logistics, catering, and sample coordination. Collaborated with internal teams and media agencies to drive brand visibility across Greater China. Planned cross-functional coordination for market entry and product testing, and contributed to cross-functional alignment for marketing strategies and product testing.

Marketing & Subscription Intern at Advertising Co., Ltd. (EsilorLuxottica Varilux Project)

April 1, 2025 - October 12, 2025

Planned and executed international brand marketing campaigns for EsilorLuxottica, including large-scale trade shows such as SIOF 2024 (70,000+ attendees). Coordinated campaign timelines, supplier selection, budget follow-up, and multi-channel asset delivery. Delivered cross-functional rollout of the Vision Hong Kong Summit, managing speaker invitations, print materials, event logistics, catering, and sample coordination. Collaborated with internal teams and media agencies to drive brand visibility across Greater China. Supported cross-functional coordination for market entry strategy and product testing; conducted market research for new verticals (aesthetic medicine and Class III medical devices).