Available to hire
Product Owner & Marketing professional with 4 years of experience across France and Australia. I lead cross-functional, data-driven projects in B2B SaaS, focusing on product communication, onboarding funnels, sales enablement, and AI-driven automation.
I partner closely with Sales/CMS teams to understand customer needs and translate them into user flows, UX/UI improvements, and launch plans. My strengths are product/UX understanding, omnichannel marketing execution, and continuous optimization based on performance and user feedback.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
French
Fluent
English
Advanced
German
Intermediate
Work Experience
Product Owner & Marketing at Culturelive
March 1, 2025 - PresentDefined product communication through client demo presentations, post-training documentation, feature launch emails, and onboarding funnels. Coordinated with Sales/CMS teams to adapt sales materials to business needs. Designed user flows and UX/UI mockups to improve adoption and clarity. Modernized the product process and implemented AI-driven automations using Claude. Managed product launches with 400+ topics documented and deployed over 13 months.
Product Owner & Marketing at Softwareskeys
March 1, 2025 - PresentStructuring and modernizing the product process: formalizing the product lifecycle, creating scoping templates, implementing AI-driven automation (Claude), and centralizing documentation.
Managing the roadmap and cross-functional projects: documenting 400+ items over 13 months and coordinating a team of 7 developers. Delivered 690+ tickets to production (~53/month) and facilitated daily Agile stand-ups. Designed user flows and UX/UI mockups in Figma (LowFi & HighFi).
PR & Communication Project Manager (Internship) at Echo Communication
April 1, 2024 - June 30, 2024Conceptualized and executed 360° campaigns for luxury beauty clients (LANEIGE, INNISFREE, Sulwhasoo). For LANEIGE: led the Bouncy & Firm event for 700+ attendees with 36% social engagement increase and 265% sales increase. Created brand-aligned content tailored to local market specifics.
Sales & Trade Marketing (Internship) at Echo Communication
April 1, 2024 - June 30, 2024Operational rollout of B2B and trade marketing campaigns across APAC markets. Redesign of 30+ sales and point-of-sales materials tailored to local market conditions. Coordinated sales activations and tracked performance.
Product Owner & Marketing (Internship) at Club Med Pacific Sydney
July 1, 2023 - December 31, 2023Supported international B2B and trade marketing rollout in APAC markets. Contributed to operational execution of marketing activations and performance tracking, including redesign of sales and in-store promotional materials tailored to local market conditions.
Club Med Pacific Sydney (Internship) - Role not specified at Club Med Pacific
July 1, 2023 - December 31, 2023International Hotel Group internship (role details not specified in the resume).
Sales & Trade Marketing (Internship) at Joko
April 1, 2023 - July 31, 2020Operationalized B2B and trade marketing campaigns in APAC markets. Assisted with redesign of 30+ sales and in-store promotional assets tailored to local conditions. Helped coordinate sales activations and track performance.
Marketing & Customer Experience (Internship / Student job) at Pasha Strasbourg
January 1, 2021 - July 31, 2022Managed digital campaigns and used CRM tools to run 50+ email campaigns via Brevo for 2,000+ users, achieving 18%+ open rates. Developed acquisition and retention strategy and supported community growth with 13K+ Instagram followers.
Marketing & Customer Experience (Student job) at Pasha
January 1, 2021 - July 31, 2022Managed digital campaigns and implemented CRM strategies. Ran 50+ email campaigns via Brevo for 2,000+ users with open rates above 18%. Developed acquisition and retention strategy, managing 13,000+ Instagram followers.
Marketing & Customer Experience (Internship) at Pasha Strasbourg
April 1, 2020 - July 31, 2021Managed 80+ support tickets per day and resolved user issues. Provided recommendations for product improvements based on customer feedback.
Marketing & Customer Experience (Internship / Student job) at Joko
April 1, 2020 - December 31, 2020Handled 80+ tickets per day and resolved user issues. Provided recommendations for product improvements based on customer feedback.
Education
Master’s program in Digital Marketing (Grande Ecole Program) at EM Strasbourg Business School
January 1, 2021 - December 31, 2024Bachelor’s degree in International Business at EM Strasbourg Business School
January 1, 2018 - December 31, 2021University Exchange (Professional Year) at LUISS Guido Carli University
January 1, 2021 - December 31, 2021Master’s Program in Digital Marketing (Grande Ecole Program) at EM Strasbourg Business School
January 1, 2021 - January 1, 2024Bachelor’s Degree in International Business (Specialization: Sales and International Marketing) at EM Strasbourg Business School
January 1, 2018 - January 1, 2021Professional Year (International internships in Sydney) at LUISS Guido Carli University
January 1, 2021 - January 1, 2024Qualifications
Industry Experience
Software & Internet, Education, Media & Entertainment, Financial Services, Travel & Hospitality, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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