Ali Haidar

Founded and managed a personal ecommerce brand; oversaw ecommerce website development, product presentation, and digital customer experience; built Shopify storefronts with mobile-first design and conversion-focused layouts; managed social media, customer inquiries, and sales across digital channels; planned and executed marketing campaigns using Facebook Meta Ads Manager.

Founded and operated a personal e-commerce brand, overseeing the full digital journey from Shopify store development and product positioning to customer communication, order flow, and marketing execution. Managed Facebook Meta Ads campaigns end-to-end, including creative testing, audience analysis, budget management, performance tracking, and campaign optimization. Interpreted key advertising metrics (CTR, CPC, CPM, CPA, ROAS, conversion rate) to diagnose performance issues and improve creatives, offers, landing pages, and checkout experience. Maintained direct customer communication to handle objections and inquiries, enhancing customer confidence and brand credibility.

Built customized Shopify storefronts using Liquid, HTML, CSS, and JavaScript; integrated Shopify apps, mobile-first design, custom product and cart functionality; optimized store speed and usability; performed debugging with AI-assisted coding tools; managed client communications including requirements gathering, pricing discussions, and revisions.