Hi, I’m Ali. I’m a Shopify developer who enjoys building and improving ecommerce stores that not only look good but also perform well. Most of my work involves Shopify theme customization, custom sections, Liquid, HTML, CSS, JavaScript, app integrations, and store optimization. Over the last couple of years, I’ve worked on more than 50 Shopify projects with both direct clients and agencies, helping brands create stores that are easy to manage and provide a great shopping experience for customers. I’m especially interested in the conversion side of e-commerce. When I work on a store, I’m always thinking about how customers interact with it and what can be improved to make buying easier. That includes things like product page layouts, mobile experience, add to cart flows, trust building elements, reviews, bundles, and site speed. I also run my own ecommerce brand, so I understand the challenges store owners face and try to bring that practical perspective into every project I work on.

Ali Haidar

Hi, I’m Ali. I’m a Shopify developer who enjoys building and improving ecommerce stores that not only look good but also perform well. Most of my work involves Shopify theme customization, custom sections, Liquid, HTML, CSS, JavaScript, app integrations, and store optimization. Over the last couple of years, I’ve worked on more than 50 Shopify projects with both direct clients and agencies, helping brands create stores that are easy to manage and provide a great shopping experience for customers. I’m especially interested in the conversion side of e-commerce. When I work on a store, I’m always thinking about how customers interact with it and what can be improved to make buying easier. That includes things like product page layouts, mobile experience, add to cart flows, trust building elements, reviews, bundles, and site speed. I also run my own ecommerce brand, so I understand the challenges store owners face and try to bring that practical perspective into every project I work on.

Available to hire

Hi, I’m Ali. I’m a Shopify developer who enjoys building and improving ecommerce stores that not only look good but also perform well. Most of my work involves Shopify theme customization, custom sections, Liquid, HTML, CSS, JavaScript, app integrations, and store optimization. Over the last couple of years, I’ve worked on more than 50 Shopify projects with both direct clients and agencies, helping brands create stores that are easy to manage and provide a great shopping experience for customers.

I’m especially interested in the conversion side of e-commerce. When I work on a store, I’m always thinking about how customers interact with it and what can be improved to make buying easier. That includes things like product page layouts, mobile experience, add to cart flows, trust building elements, reviews, bundles, and site speed. I also run my own ecommerce brand, so I understand the challenges store owners face and try to bring that practical perspective into every project I work on.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

English
Fluent
Arabic
Fluent

Work Experience

Freelance Shopify Developer at Self-employed
June 20, 2024 - Present
Built customized Shopify storefronts using Liquid, HTML, CSS, and JavaScript; integrated Shopify apps, mobile-first design, custom product and cart functionality; optimized store speed and usability; performed debugging with AI-assisted coding tools; managed client communications including requirements gathering, pricing discussions, and revisions.
Founder & E-commerce Manager at ROUX
September 20, 2025 - Present
Founded and managed a personal ecommerce brand; oversaw ecommerce website development, product presentation, and digital customer experience; built Shopify storefronts with mobile-first design and conversion-focused layouts; managed social media, customer inquiries, and sales across digital channels; planned and executed marketing campaigns using Facebook Meta Ads Manager.
Freelance Shopify Developer at Independent / Freelance
June 1, 2024 - Present
Delivered 50+ Shopify stores across e-commerce brands, led theme development, frontend optimization, and conversion-focused store architecture. Built custom Shopify features using Liquid, HTML, CSS, and JavaScript; implemented Shopify AJAX integrations; improved mobile-first UX, ran A/B tests, and applied SEO best practices. Set up essential Shopify tools, managed Git/GitHub workflows, and coordinated with clients from discovery through delivery.
Founder & Ecommerce Manager at ROUX
September 1, 2025 - Present
Founded and operated a personal e-commerce brand, overseeing the full digital journey from Shopify store development and product positioning to customer communication, order flow, and marketing execution. Managed Facebook Meta Ads campaigns end-to-end, including creative testing, audience analysis, budget management, performance tracking, and campaign optimization. Interpreted key advertising metrics (CTR, CPC, CPM, CPA, ROAS, conversion rate) to diagnose performance issues and improve creatives, offers, landing pages, and checkout experience. Maintained direct customer communication to handle objections and inquiries, enhancing customer confidence and brand credibility.

Education

at Lebanese University
January 1, 2023 - April 26, 2026
Undergraduate at Lebanese University
January 1, 2023 - June 8, 2026

Qualifications

Shopify Partner
January 11, 2030 - June 8, 2026

Industry Experience

Software & Internet, Retail, Professional Services, Media & Entertainment, Other