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Digital strategist blending media, content, and culture to build campaigns that move people and brands. With experience across media planning, social strategy, and performance-driven storytelling, I’ve worked with brands like Nescafé, SP Setia, L’Oréal, and Formee to craft ideas that are both creative and commercially effective. Passionate about building digital experiences that connect, convert, and leave impact.…Digital strategist blending media, content, and culture to build campaigns that move people and brands. With experience across media planning, social strategy, and performance-driven storytelling, I’ve worked with brands like Nescafé, SP Setia, L’Oréal, and Formee to craft ideas that are both creative and commercially effective. Passionate about building digital experiences that connect, convert, and leave impact.

Ali Hassan

Marketing Strategist, Content Strategist, Influencer Marketing Manager, +2

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Digital strategist blending media, content, and culture to build campaigns that move people and brands. With experience across media planning, social strategy, and performance-driven storytelling, I’ve worked with brands like Nescafé, SP Setia, L’Oréal, and Formee to craft ideas that are both creative and commercially effective. Passionate about building digital experiences that connect, convert, and leave impact.…Digital strategist blending media, content, and culture to build campaigns that move people and brands. With experience across media planning, social strategy, and performance-driven storytelling, I’ve worked with brands like Nescafé, SP Setia, L’Oréal, and Formee to craft ideas that are both creative and commercially effective. Passionate about building digital experiences that connect, convert, and leave impact.

Available to hire

Digital strategist blending media, content, and culture to build campaigns that move people and brands. With experience across media planning, social strategy, and performance-driven storytelling, I’ve worked with brands like Nescafé, SP Setia, L’Oréal, and Formee to craft ideas that are both creative and commercially effective. Passionate about building digital experiences that connect, convert, and leave impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Work Experience

Social Media Coordinator at Formee Express (EduTech)

November 1, 2023 - January 1, 2026

Assessed market trends to develop social media strategies aligned with overall business goals. Planned and structured monthly social media content calendars. Produced content across platforms, including copywriting, videography, and video editing. Oversaw Influencer Coordinator onboarding for collaborations. Managed performance marketing activities, including setting up, optimizing, and monitoring paid social media advertising campaigns.

Senior Media Planner at Dentsu / Carat Media

January 1, 2022 - May 1, 2023

Fostered strong client relationships by delivering consistent updates and insights on campaign progress. Conducted market and audience analysis to develop effective and cost-efficient media strategies. Negotiated with media vendors to secure competitive rates, premium placements, and additional value for advertising inventory. Compiled comprehensive performance reports to present outcomes and recommendations to clients.

Senior Strategy and Servicing Specialist at KOLs Asia

August 1, 2020 - September 1, 2021

Led full-spectrum client servicing, translating client objectives into campaign strategies. Oversaw with the Campaign Management team to ensure seamless and timely execution of campaigns. Reviewed campaign performance data to extract insights and deliver comprehensive reports. Resolved operational and campaign-related issues to uphold quality and efficiency.

Production Coordinator at Iflix

September 1, 2018 - March 1, 2019

Coordinated the preparation and scheduling of content materials to ensure seamless publishing processes. Developed strategic content plans and programming to optimize audience engagement. Analyzed content performance using Tableau, consolidating insights into comprehensive reports for informed decision-making. Key clients: 4 Fingers, Spritzer, Isuzu.

Production Coordinator at Yellow Paper Plane Sdn Bhd

April 1, 2019 - January 1, 2020

Conducted market research to develop media strategies aligned with client business objectives. Executed campaigns across both digital and traditional media channels. Monitored campaign performance in real time and made optimizations to maintain budget efficiency and KPI targets.