Ali Hassan

Assessed market trends to develop social media strategies aligned with overall business goals. Planned and structured monthly social media content calendars. Produced content across platforms, including copywriting, videography, and video editing. Oversaw Influencer Coordinator onboarding for collaborations. Managed performance marketing activities, including setting up, optimizing, and monitoring paid social media advertising campaigns.

Fostered strong client relationships by delivering consistent updates and insights on campaign progress. Conducted market and audience analysis to develop effective and cost-efficient media strategies. Negotiated with media vendors to secure competitive rates, premium placements, and additional value for advertising inventory. Compiled comprehensive performance reports to present outcomes and recommendations to clients.

Led full-spectrum client servicing, translating client objectives into campaign strategies. Oversaw with the Campaign Management team to ensure seamless and timely execution of campaigns. Reviewed campaign performance data to extract insights and deliver comprehensive reports. Resolved operational and campaign-related issues to uphold quality and efficiency.