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Performance Marketing & Growth Specialist with 4+ years of experience scaling EU e-commerce brands across Meta, TikTok, and Google Ads. I have managed €100K+ monthly advertising budgets across multi-market campaigns, consistently delivering 18–30% ROAS growth through structured testing frameworks, advanced measurement systems, and data-led optimization. I hold a Master’s degree in Management of Digital Innovations Earlier in my career, I worked with biggest FMCG clients, gaining strong foundations in brand strategy, consumer behavior, and large-scale campaign execution. Over the past years, I have specialized in e-commerce performance, deepening my expertise in data analytics, reporting frameworks, and attribution modeling to drive measurable business impact. Alongside my performance marketing work, I am also a content creator with a 54K+ audience, giving me platform-native insight into creative trends, engagement mechanics, and consumer psychology — an advantage when aligning paid acquisition with creative strategy.…Performance Marketing & Growth Specialist with 4+ years of experience scaling EU e-commerce brands across Meta, TikTok, and Google Ads. I have managed €100K+ monthly advertising budgets across multi-market campaigns, consistently delivering 18–30% ROAS growth through structured testing frameworks, advanced measurement systems, and data-led optimization. I hold a Master’s degree in Management of Digital Innovations Earlier in my career, I worked with biggest FMCG clients, gaining strong foundations in brand strategy, consumer behavior, and large-scale campaign execution. Over the past years, I have specialized in e-commerce performance, deepening my expertise in data analytics, reporting frameworks, and attribution modeling to drive measurable business impact. Alongside my performance marketing work, I am also a content creator with a 54K+ audience, giving me platform-native insight into creative trends, engagement mechanics, and consumer psychology — an advantage when aligning paid acquisition with creative strategy.

Alima Aidarova

Content Creator, Content Designer, Social Media Manager, +2

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Performance Marketing & Growth Specialist with 4+ years of experience scaling EU e-commerce brands across Meta, TikTok, and Google Ads. I have managed €100K+ monthly advertising budgets across multi-market campaigns, consistently delivering 18–30% ROAS growth through structured testing frameworks, advanced measurement systems, and data-led optimization. I hold a Master’s degree in Management of Digital Innovations Earlier in my career, I worked with biggest FMCG clients, gaining strong foundations in brand strategy, consumer behavior, and large-scale campaign execution. Over the past years, I have specialized in e-commerce performance, deepening my expertise in data analytics, reporting frameworks, and attribution modeling to drive measurable business impact. Alongside my performance marketing work, I am also a content creator with a 54K+ audience, giving me platform-native insight into creative trends, engagement mechanics, and consumer psychology — an advantage when aligning paid acquisition with creative strategy.…Performance Marketing & Growth Specialist with 4+ years of experience scaling EU e-commerce brands across Meta, TikTok, and Google Ads. I have managed €100K+ monthly advertising budgets across multi-market campaigns, consistently delivering 18–30% ROAS growth through structured testing frameworks, advanced measurement systems, and data-led optimization. I hold a Master’s degree in Management of Digital Innovations Earlier in my career, I worked with biggest FMCG clients, gaining strong foundations in brand strategy, consumer behavior, and large-scale campaign execution. Over the past years, I have specialized in e-commerce performance, deepening my expertise in data analytics, reporting frameworks, and attribution modeling to drive measurable business impact. Alongside my performance marketing work, I am also a content creator with a 54K+ audience, giving me platform-native insight into creative trends, engagement mechanics, and consumer psychology — an advantage when aligning paid acquisition with creative strategy.

Available to hire

Performance Marketing & Growth Specialist with 4+ years of experience scaling EU e-commerce brands across Meta, TikTok, and Google Ads. I have managed €100K+ monthly advertising budgets across multi-market campaigns, consistently delivering 18–30% ROAS growth through structured testing frameworks, advanced measurement systems, and data-led optimization.

I hold a Master’s degree in Management of Digital Innovations

Earlier in my career, I worked with biggest FMCG clients, gaining strong foundations in brand strategy, consumer behavior, and large-scale campaign execution. Over the past years, I have specialized in e-commerce performance, deepening my expertise in data analytics, reporting frameworks, and attribution modeling to drive measurable business impact.

Alongside my performance marketing work, I am also a content creator with a 54K+ audience, giving me platform-native insight into creative trends, engagement mechanics, and consumer psychology — an advantage when aligning paid acquisition with creative strategy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Russian

Advanced

Italian

Advanced

Work Experience

Media Operations Specialist at Dentsu Create

September 1, 2019 - January 1, 2020

Created media plans and performance forecasts for multi-client across multi-channel campaigns, supporting high-budget launches and strategic decision-making. Produced predictive estimates for reach, spend, and KPIs; set up and launched digital advertising campaigns across Google Ads, DV360, Meta, and TikTok across multiple e-commerce accounts, ensuring proper tracking, targeting and budget allocation. Supported cross-functional teams to ensure on-time launches and alignment with client objectives. Built dashboards and analyses to inform optimization strategies.

Media Operations Specialist at Precision Optimized

January 1, 2024 - Present

January 2024 - Present: Manage Meta, TikTok, and Google Ads campaigns across multi-channel e-commerce accounts, improving ROAS by 18-30% through optimization cycles. Set up and launched digital advertising campaigns, tested creatives and audiences, and built dashboards using GA4 and Looker Studio to reduce reporting time and improve decision-making. Conduct post-campaign analyses to inform strategy and improve subsequent campaigns.