Alima Aidarova
Performance Marketing & Growth Specialist with 4+ years of experience scaling EU e-commerce brands across Meta, TikTok, and Google Ads.
About
Performance Marketing & Growth Specialist with 4+ years of experience scaling EU e-commerce brands across Meta, TikTok, and Google Ads. I have managed €100K+ monthly advertising budgets across multi-market campaigns, consistently delivering 18–30% ROAS growth through structured testing frameworks, advanced measurement systems, and data-led optimization.
I hold a Master’s degree in Management of Digital Innovations
Earlier in my career, I worked with biggest FMCG clients, gaining strong foundations in brand strategy, consumer behavior, and large-scale campaign execution. Over the past years, I have specialized in e-commerce performance, deepening my expertise in data analytics, reporting frameworks, and attribution modeling to drive measurable business impact.
Alongside my performance marketing work, I am also a content creator with a 54K+ audience, giving me platform-native insight into creative trends, engagement mechanics, and consumer psychology — an advantage when aligning paid acquisition with creative strategy.
- 3 years' experience
- Joined March 2026
Languages
- EnglishFluent
- RussianAdvanced
- ItalianAdvanced
Industry experience
- Media & Entertainment
- Software & Internet
- Education
Work experience
January 2024 - Present: Manage Meta, TikTok, and Google Ads campaigns across multi-channel e-commerce accounts, improving ROAS by 18-30% through optimization cycles. Set up and launched digital advertising campaigns, tested creatives and audiences, and built dashboards using GA4 and Looker Studio to reduce reporting time and improve decision-making. Conduct post-campaign analyses to inform strategy and improve subsequent campaigns.
Created media plans and performance forecasts for multi-client across multi-channel campaigns, supporting high-budget launches and strategic decision-making. Produced predictive estimates for reach, spend, and KPIs; set up and launched digital advertising campaigns across Google Ads, DV360, Meta, and TikTok across multiple e-commerce accounts, ensuring proper tracking, targeting and budget allocation. Supported cross-functional teams to ensure on-time launches and alignment with client objectives. Built dashboards and analyses to inform optimization strategies.
Education
Certifications and awards
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