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I’m a visual design leader specializing in art direction, visual storytelling, and UX/UI for multi-channel creative experiences. I translate complex ideas into engaging narratives through strategic concepting, prototyping, and production-ready design systems. I lead cross-functional teams and manage budgets to deliver enterprise learning, executive communications, and multimedia projects aligned to business goals. I also integrate modern AI tools (e.g., ChatGPT, Claude, and others) into workflows to improve efficiency and creative output.…I’m a visual design leader specializing in art direction, visual storytelling, and UX/UI for multi-channel creative experiences. I translate complex ideas into engaging narratives through strategic concepting, prototyping, and production-ready design systems. I lead cross-functional teams and manage budgets to deliver enterprise learning, executive communications, and multimedia projects aligned to business goals. I also integrate modern AI tools (e.g., ChatGPT, Claude, and others) into workflows to improve efficiency and creative output.

Maha Ali

Graphic Designer, Web Designer, Art Director, +3

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I’m a visual design leader specializing in art direction, visual storytelling, and UX/UI for multi-channel creative experiences. I translate complex ideas into engaging narratives through strategic concepting, prototyping, and production-ready design systems. I lead cross-functional teams and manage budgets to deliver enterprise learning, executive communications, and multimedia projects aligned to business goals. I also integrate modern AI tools (e.g., ChatGPT, Claude, and others) into workflows to improve efficiency and creative output.…I’m a visual design leader specializing in art direction, visual storytelling, and UX/UI for multi-channel creative experiences. I translate complex ideas into engaging narratives through strategic concepting, prototyping, and production-ready design systems. I lead cross-functional teams and manage budgets to deliver enterprise learning, executive communications, and multimedia projects aligned to business goals. I also integrate modern AI tools (e.g., ChatGPT, Claude, and others) into workflows to improve efficiency and creative output.

Available to hire

I’m a visual design leader specializing in art direction, visual storytelling, and UX/UI for multi-channel creative experiences. I translate complex ideas into engaging narratives through strategic concepting, prototyping, and production-ready design systems.

I lead cross-functional teams and manage budgets to deliver enterprise learning, executive communications, and multimedia projects aligned to business goals. I also integrate modern AI tools (e.g., ChatGPT, Claude, and others) into workflows to improve efficiency and creative output.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Urdu

Advanced

Work Experience

Art Director | BTS Consulting Inc. at BTS Consulting Inc.

June 1, 2023 - June 1, 2026

Led creative direction for digital experiences, executive communications, and multimedia projects from concept through execution. Shaped strategic narratives, directed video/motion/interactive deliverables, and developed storyboards and visual narratives. Managed cross-functional teams and budgets up to $700K. Partnered with organizations including Unilever, Coca-Cola, McKinsey, TMIIC, and S&P Global to deliver enterprise visual storytelling, executive presentations, multimedia content, and digital experiences aligned to business objectives. Directed prototyping, wireframing, design systems, and accessibility-aligned high-fidelity prototypes. Integrated AI-powered tools (ChatGPT, Claude, Lovable, Synthesis) into creative strategy and production workflows, improving efficiency by an estimated 25–35%. Contributed to social impact initiatives via community volunteering (environmental clean-ups, public gardening projects, and seasonal outreach).

Design Mentor | ADPlist at ADPlist

March 1, 2023 - October 1, 2024

Mentored 25+ emerging designers across four countries through portfolio reviews, design critiques, and one-on-one coaching focused on UX, visual communication, and creative problem-solving. Delivered 500–700+ mentorship minutes with actionable feedback to strengthen portfolios, build confidence, and prepare for career opportunities. Guided mentees on personal branding, networking, interviewing, and professional development within the design industry.

Teaching Assistant | BrainStation Inc. at BrainStation Inc.

January 1, 2023 - September 1, 2024

Supported delivery of BrainStation’s UX Design program across 2 cohorts, mentoring approximately 15+ students through projects, assignments, and real-world design challenges. Provided detailed feedback and graded a high volume of assignments related to research, UX strategy, and visual design to strengthen user-centered design thinking. Collaborated with instructors to align curriculum objectives and foster an engaging, supportive learning environment for student success.

Graphic / UX Designer | BTS Consulting Inc. at BTS Consulting Inc.

July 1, 2021 - June 1, 2023

Designed enterprise digital learning experiences and UX/interface solutions across projects ranging from $25K to $100K by producing visual assets, storyboards, and interface solutions that balanced user needs, brand standards, and business goals with strong visual storytelling. Collaborated with art directors, designers, developers, and stakeholders to translate complex business objectives into clear learning narratives and engaging digital experiences. Created visual storytelling experiences for organizations including Scotiabank, PepsiCo, NASA (JPL), Splunk, and more—communicating complex information via thoughtful design, information hierarchy, and engaging visual narratives. Established scalable design standards and visual systems, producing accessible high-fidelity prototypes aligned with WCAG and AODA requirements to improve consistency across multiple digital touchpoints.

Graphic Designer | Fifth Story, News Canada Inc. at Fifth Story, News Canada Inc.

May 1, 2017 - May 1, 2020

Designed integrated marketing and communications materials across digital, social, web, print, and webinar channels for national brands and organizations. Created presentations, infographics, digital campaigns, editorial-style content, and interactive experiences that transformed complex information into compelling visual stories. Produced 200+ presentations, marketing assets, and print materials while maintaining brand consistency across multiple client accounts and deliverables. Partnered with internal teams to maintain brand consistency and ensure high-quality execution across multiple channels and deliverables.