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Hi, I’m Alina, a results-driven ecommerce content strategist and digital marketer based in New York. I specialize in shaping content strategies for TikTok Shop initiatives, optimizing product storytelling and visuals to boost conversions and brand resonance, while collaborating with marketing teams to align campaigns with business goals. I enjoy turning data into actionable insights and staying ahead of trends to deliver engaging content that resonates with audiences. Outside of work, I’m passionate about building brands through thoughtful design and data-informed storytelling, and I love helping teams grow with practical, scalable marketing solutions.…Hi, I’m Alina, a results-driven ecommerce content strategist and digital marketer based in New York. I specialize in shaping content strategies for TikTok Shop initiatives, optimizing product storytelling and visuals to boost conversions and brand resonance, while collaborating with marketing teams to align campaigns with business goals. I enjoy turning data into actionable insights and staying ahead of trends to deliver engaging content that resonates with audiences. Outside of work, I’m passionate about building brands through thoughtful design and data-informed storytelling, and I love helping teams grow with practical, scalable marketing solutions.

Alina Matiyeva

Content Creator, Content Strategist, Brand Designer, +2

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Hi, I’m Alina, a results-driven ecommerce content strategist and digital marketer based in New York. I specialize in shaping content strategies for TikTok Shop initiatives, optimizing product storytelling and visuals to boost conversions and brand resonance, while collaborating with marketing teams to align campaigns with business goals. I enjoy turning data into actionable insights and staying ahead of trends to deliver engaging content that resonates with audiences. Outside of work, I’m passionate about building brands through thoughtful design and data-informed storytelling, and I love helping teams grow with practical, scalable marketing solutions.…Hi, I’m Alina, a results-driven ecommerce content strategist and digital marketer based in New York. I specialize in shaping content strategies for TikTok Shop initiatives, optimizing product storytelling and visuals to boost conversions and brand resonance, while collaborating with marketing teams to align campaigns with business goals. I enjoy turning data into actionable insights and staying ahead of trends to deliver engaging content that resonates with audiences. Outside of work, I’m passionate about building brands through thoughtful design and data-informed storytelling, and I love helping teams grow with practical, scalable marketing solutions.

Available to hire

Hi, I’m Alina, a results-driven ecommerce content strategist and digital marketer based in New York. I specialize in shaping content strategies for TikTok Shop initiatives, optimizing product storytelling and visuals to boost conversions and brand resonance, while collaborating with marketing teams to align campaigns with business goals. I enjoy turning data into actionable insights and staying ahead of trends to deliver engaging content that resonates with audiences.

Outside of work, I’m passionate about building brands through thoughtful design and data-informed storytelling, and I love helping teams grow with practical, scalable marketing solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

E-commerce Content Strategist at CHC Fashion Group

June 1, 2024 - Present

Led content strategy and planning for TikTok Shop initiatives, ensured consistent delivery and alignment with weekly promotions. Drove conversion optimization by improving product content and short-form videos, analyzed TikTok Shop metrics to optimize content and boost retention and conversions. Collaborated with marketing teams to reflect brand messaging and campaign objectives. Tracked emerging TikTok and social commerce trends to deliver competitive, timely content.

Digital Marketing Intern at Ashita

September 1, 2021 - August 1, 2022

Contributed to Ashita’s direct-to-consumer jewelry brand. Optimized Amazon Seller Central product listings with SEO-driven descriptions, managed social media content reaching 700,000+ monthly users and drove a 400% growth in Instagram followers. Created and managed paid ad campaigns across Facebook, Snapchat, Pinterest, and Google platforms. Organized seasonal inventory for launches (including holiday and Valentine’s Day) and supported early event marketing efforts to increase foot traffic and sales.