Hello, I am Lina, a Psychology graduate actively building my career as a Social Media Manager and Virtual Assistant. I help brands communicate in line with their brand identity, using creative storytelling and a strategic framework. In my work, I focus on research-backed educational content, empathetic copywriting, and visual concepts that drive engagement and business results. I also support day-to-day operations through organized virtual assistance and reporting.…

HERLINA PANGASTUTI

Hello, I am Lina, a Psychology graduate actively building my career as a Social Media Manager and Virtual Assistant. I help brands communicate in line with their brand identity, using creative storytelling and a strategic framework. In my work, I focus on research-backed educational content, empathetic copywriting, and visual concepts that drive engagement and business results. I also support day-to-day operations through organized virtual assistance and reporting.…

Available to hire

Hello, I am Lina, a Psychology graduate actively building my career as a Social Media Manager and Virtual Assistant. I help brands communicate in line with their brand identity, using creative storytelling and a strategic framework.

In my work, I focus on research-backed educational content, empathetic copywriting, and visual concepts that drive engagement and business results. I also support day-to-day operations through organized virtual assistance and reporting.

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Work Experience

Social Media Strategist at Psychogrowth.id
February 1, 2020 - April 1, 2020
Built an educational account from scratch and grew it to 500+ highly targeted organic followers. Produced educational content grounded in psychology research, achieving 50–100 likes on top-performing posts. Designed creative visual concepts and empathetic copywriting aligned with the brand’s identity.
HR Staff at PT Busana Remaja Agracipta
February 1, 2018 - November 1, 2018
Distributed and managed job vacancy promotional materials across social media, school events, and job fairs to attract potential candidates. Conducted interviews and handled administration of selection tests to evaluate candidates’ skills and fit with company culture and job roles.
Telemarketing at PT Solusi Transportasi Indonesia (Grab)
May 1, 2017 - November 1, 2017
Developed persuasive communication with prospective partners to build relationships and identify audience needs. Managed administrative data for partner account creation with attention to detail and good time management.
Social Media Strategist at Jennitra Batik
March 1, 2016 - June 1, 2016
Built the Instagram account from the ground up and secured 1,000+ organic followers through organic strategies. Created visual and copywriting strategies that supported product sales of approximately 12 pieces per month. Managed the social media ecosystem independently, from content planning to trend research tailored to the target market.

Education

Bachelor of Psychology at Universitas Muhammadiyah Surakarta
January 1, 2010 - January 1, 2015

Qualifications

SGB Virtual Assistant Online Training (SGB VA Course)
August 1, 2023 - July 9, 2026
Becoming a Professional Virtual Assistant (Habiskerja.com)
April 1, 2025 - July 9, 2026

Industry Experience

Media & Entertainment, Education, Professional Services
    Building Psychogrowth.id Mental Health Platform

    This project covers the 0-to-1 process of launching Psychogrowth.id on Instagram. Tasked with building the platform from scratch, I focused on defining a clear identity—translating psychological concepts into accessible visual assets and easy-to-digest copywriting. The strategy relied on consistent educational funnels and a minimalist aesthetic designed to create a safe, welcoming space for the audience.

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