Available to hire
Social media strategist with 4+ years of experience driving brand growth across social platforms—from organic content strategy to KOL management and paid campaigns. Proven track record turning stagnant or brand-new accounts into high-performing channels, growing views into the millions, and building category awareness for previously unfamiliar products.
Skilled in end-to-end campaign execution: strategy, content direction, influencer partnerships, and cross-brand collaborations. Marketing Communication graduate (London School of Public Relations Jakarta) with additional international training experience through Erasmus at Budapest Metropolitan University.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Advanced
Work Experience
Social Media Manager at WHY NOTA (Bali)
February 1, 2026 - PresentManaged strategy and end-to-end operations for 7+ brand accounts including content planning, production, publishing, scheduling, and performance reporting. Developed and executed social media strategies to increase brand awareness, engagement, and audience growth. Directed full content production (concept, moodboarding, creative direction, and coordination with photographers/talent) and created daily Instagram content (feeds, stories, reels). Monitored analytics, optimized content performance against KPIs, maintained brand consistency across platforms, and managed community engagement (comments, DMs, inquiries) while staying current with trends and collaborating with creative teams.
Social Media Manager at Why Not a Gency
February 1, 2026 - PresentManaged strategy and end-to-end operations for 7+ brand accounts, including content planning, production, publishing, scheduling, and performance reporting. Developed and executed social media strategies to increase brand awareness, engagement, and audience growth. Directed full content production (concepts, moodboards, creative direction, and coordination with photographers/talent), created daily Instagram content (feeds, stories, reels), monitored analytics, optimized performance, ensured KPI achievement, and maintained brand consistency across platforms. Managed community engagement (comments, DMs, inquiries) and collaborated with creative teams while staying current with trends.
Social Media Manager at WHY NOTA GENCY - Bali
February 1, 2026 - PresentManaged strategy and end-to-end operations for 7+ brand accounts, including content planning, production, publishing, scheduling, and performance reporting. Developed and executed social media strategies to increase brand awareness, engagement, and audience growth. Directed full content production from ideation, moodboarding, creative direction, and coordination with photographers/talent, and created daily Instagram content (feeds, stories, reels). Monitored analytics, optimized content performance against KPIs, ensured brand consistency across platforms, and managed community engagement (comments, DMs, inquiries) while staying current with trends and collaborating with creative teams.
Social Media Manager at Why Not AGENCY
February 1, 2026 - PresentManaged strategy and end-to-end operations for 7+ brand accounts, including content planning, production, publishing, scheduling, and performance reporting. Developed and executed social media strategies to increase brand awareness, engagement, and audience growth. Directed full content production (concepts, moodboarding, creative direction, coordination with photographers/talent) and created daily Instagram content (feeds, stories, reels). Monitored analytics and optimized content based on performance insights and KPIs, while maintaining brand consistency across platforms. Handled community engagement via comments, DMs, and inquiries while staying current with trends and collaborating with creative teams.
Social Media Manager at Predmet (Bali) - Predmet Group
November 1, 2025 - March 1, 2026Handled and managed social media strategy and content for 4 brand accounts under Predmet Group (Furniture, Architecture, Construction, and Resort), resulting in 133,000+ views. Managed end-to-end social media operations from content planning to performance reporting to increase engagement and brand awareness. Analyzed performance metrics and optimized content based on insights, set/monitored/achieved KPIs, and managed audience engagement including comments, direct messages, and inquiries. Built and maintained a positive brand presence and active online community.
Social Media Manager at Predmet - Bali (Predmet Group)
November 1, 2025 - March 31, 2026Handled and managed social media strategy and content for 4 brand accounts under Predmet Group (furniture, architecture, construction, and resort), resulting in 133,000+ views. Managed end-to-end social media operations from content planning through performance reporting to increase engagement and brand awareness. Analyzed performance metrics, optimized content based on insights, set/monitored achieved KPIs, and managed audience engagement including comments, direct messages, and inquiries. Built and maintained a positive online brand presence and active community engagement.
Social Media Manager at Predmet Group
November 1, 2025 - March 1, 2026Handled and managed social media strategy and content for 4 brand accounts under Predmet Group (Furniture, Architecture, Construction, and Resort), achieving 133,000+ views. Managed end-to-end operations from content planning to performance reporting to improve engagement and brand awareness. Analyzed performance metrics and optimized content based on insights. Set, monitored, and achieved KPIs, managing audience engagement including comments, direct messages, and inquiries. Built and maintained a positive brand presence and active online community.
Social Media Marketing Specialist at Predmet Group, Bali, Indonesia
November 1, 2025 - March 1, 2026Led ongoing social media initiatives including daily content, campaigns, and collaborations with key opinion leaders; supported events and end-to-end campaign management.
Marketing Communication Intern (Social Media) at GUESS Accessories & Adidas Watches - PT Gilang Agung Persada (Jakarta)
January 1, 2025 - January 1, 2025Managed 20+ KOLs (micro, mid-tier, macro, and mega) for seasonal campaigns, monthly initiatives, and events end-to-end. Developed Instagram event content decks for GUESS accessories activations. Maintained tenant relations across 20+ malls for weekly social media content distribution and in-mall branding coordination. Planned and supported campaign operations end-to-end including POP creation and event preparation (posters, merchandise) and performance monitoring while managing relationships with vendors, media partners, and local communities from outreach to execution. Produced press releases for each campaign and event, coordinating with up to 5 media outlets per project and securing sponsorships to maximize visibility.
Marketing Communication Intern at Guess Accessories & Adidas Watches
January 1, 2025 - December 31, 2025Managed 20+ KOLs (micro, mid-tier, macro, mega) for seasonal campaigns, monthly initiatives, and events (end-to-end). Developed Instagram event content decks for brand activations. Maintained tenant relationships across 20+ malls to distribute weekly social media content and coordinate in-mall branding. Planned and supported end-to-end campaign operations including PO creation, event preparation (posters, merchandise), and performance monitoring, while managing vendor/media partner/local community relationships from outreach through execution. Produced press releases per campaign/event, coordinated up to 5 media outlets per project, and secured sponsorships to maximize visibility.
Marketing Communication Intern at GUESS Accessories & Adidas Watches - PT Gilang Agung Persada
January 1, 2025 - December 31, 2025Managed 20+ KOLs (micro, mid-tier, macro, and mega) for seasonal campaigns, monthly initiatives, and events end-to-end. Developed Instagram event content decks for event activations. Maintained tenant relations across 20+ malls for weekly social content distribution and in-mall branding coordination. Planned and supported end-to-end campaign operations including PO creation, event preparation (posters, merchandise), and performance monitoring while managing relationships with vendors, media partners, and local communities from outreach through execution. Produced press releases for each campaign/event, coordinated up to 5 media outlets per project, and secured sponsorships to maximize visibility.
Marketing Communication Intern at GUESS Accessories & Adidas Watches (PT Gilang Agung Persada)
January 1, 2025 - December 31, 2025Managed 20+ KOLs (micro, mid-tier, macro, mega) for seasonal campaigns, monthly initiatives, and events in an end-to-end manner. Developed content decks for Instagram event activations. Maintained tenant relations across 20+ malls for weekly content distribution and in-mall branding coordination. Planned and supported end-to-end campaign operations including POS creation, event preparation (posters, merchandise), and performance monitoring, while managing relationships with vendors, media partners, and local communities from outreach to execution. Produced press releases for each campaign/event and coordinated with up to 5 media outlets per project to secure sponsorships and maximize visibility.
Social Media Strategic Editorial Intern at LPB Beauty (Jakarta)
August 1, 2024 - February 1, 2025Curated editorial content by staying up to date with latest trends and audience preferences, especially in the beauty industry. Created compelling content and managed multiple social media platforms, driving 1.5M+ views on Instagram and 754,000+ on TikTok (as of August 2025). Organized photoshoots and production plans from concept to execution, participated in asset creation during shoots, monitored and maintained engagement across channels including YouTube, and planned/executed activation campaigns for product launches (teasers and post-launch content). Collaborated with KOLs, local content creators, and communities for special events and contributed to strategic planning and content ideation for Double Date Sales and other special events. Produced press releases for each campaign and coordinated with up to 5 media outlets per project while securing sponsorships to maximize visibility.
Social Media Strategic Editorial Intern at BLPB Beauty - Jakarta
August 1, 2024 - February 28, 2025Curated editorial content by staying up to date with beauty trends and audience preferences. Specialized in creating compelling content and managing multiple social media platforms, driving 1.5M+ views on Instagram and 754,000+ on TikTok (as of August 2025). Organized photoshoots and production plans from concept inspiration to execution, participated in asset creation during shoots, and maintained engagement across social media channels including YouTube. Planned and executed activation campaigns including product launches, teasers, and post-launch content in collaboration with the marketing team, and created content for product launches and collaborations with KOLs, local content creators, and communities for special events. Contributed to strategic planning and content ideation for Double Date Sales and other special events.
Social Media Strategic Editorial Intern at BLPB Beauty
August 1, 2024 - February 1, 2025Curated editorial content by staying up to date with trends and audience preferences, especially in the beauty industry. Created engaging content and managed various social platforms, reaching 1.5M+ views on Instagram and 754,000+ on TikTok (as of August 2025). Organized photo shoots and production plans from concept inspiration to execution and participated in asset creation during shoots. Monitored and maintained engagement across social channels including YouTube. Strategically planned and executed activation campaigns for product launches, teasers, and post-launch content in collaboration with the marketing team, partnering with KOLs, local content creators, and communities for special events. Contributed to strategic planning and content ideation for Double Date Sales and other special events.
Social Media Marketing Specialist at Predmet Group, Bali, Indonesia
August 1, 2024 - February 1, 2025Developed social media strategy and content for four brand accounts (Furniture, Architecture, Construction, Resort); delivered 133,000+ views; managed end-to-end social media operations from planning to reporting; improved engagement and brand awareness.
Freelance Social Media Marketing at Ells y Hair, Notts Perfumery
March 1, 2024 - PresentManaged content ideation and execution resulting in 280,000+ views and 7,651+ interactions (as of January). Handled, strategized, shot, and edited content for Instagram, TikTok, and Shopee videos. Oversaw audience engagement across social channels, stayed updated with new trends and viewer preferences, and maintained consistent posting and performance monitoring.
Freelance Social Media Marketing at Self-Employed (Freelance)
March 1, 2024 - PresentManaged content ideation, production, and editing for Instagram, TikTok, and Shopee videos. Oversaw and maintained engagement on all social media channels, staying up-to-date with trends and viewer preferences. Produced content concepts and shot planning, including direction, shooting, and editing workflows. Reported results including 280,000+ views and 7,651+ interactions as of January. Handled end-to-end content execution and engagement maintenance.
Freelance Social Media Marketing at Self-employed
March 1, 2024 - PresentManaged content production ideas resulting in 280,000+ views and 7,651+ interactions (as of January). Handled, strategized, shot, and edited content for platforms including Instagram, TikTok, and Shopee videos. Oversaw and maintained engagement across social media channels, stayed current with new trends and viewer preferences.
Freelance Social Media Marketing at Ellsy Hair & Notts Perfumery
March 1, 2024 - PresentManaged content production ideas resulting in 280,000+ views and 7,651+ interactions (as of January). Planned, shot, and edited content for Instagram, TikTok, and Shopee videos while maintaining consistent engagement across social channels. Stay-updated on trends and viewer preferences; oversaw end-to-end content workflow and ensured channel momentum through regular posting and engagement.
Freelance Social Media Marketing Manager at Elly's Hair & Notts Perfumery, Jakarta, Indonesia
March 1, 2024 - PresentManaged content production and social media marketing; created and edited content for Instagram, TikTok, and Shopee; grew engagement across platforms and achieved 280,000+ views with 7,651+ interactions; oversaw posting, scheduling, and trend research.
Social Media Strategic Editorial Intern at BLPB Beauty
August 1, 2023 - February 1, 2025Curated editorial content by staying up to date with beauty trends and audience preferences. Created engaging content and managed multiple social platforms, engaging 1.5M+ viewers on Instagram and 754,000+ on TikTok (as of August 2025). Organized photoshoots and production plans from concept inspiration to execution; contributed to asset creation during shoots. Monitored and maintained engagement across social media channels including YouTube. Strategically planned and executed activation campaigns for product launches, teasers, and post-launch content; collaborated with KOLs, local content creators, and communities for special events. Contributed to strategic planning and content ideation for Double Date Sales and other special events.
Part-time Social Media Marketing Specialist at with I s la - Jakarta (Lokal/Brand unspecified)
August 1, 2022 - August 1, 2023Specialized in creating compelling content and managing diverse social media platforms, revitalizing passive accounts into active engagement channels with 163,000+ TikTok viewers and 107,000+ Instagram viewers. Created campaigns and daily designs, collaborating with 10,000+ KOLs per month to ensure brand visibility and engagement. Organized marketing initiatives and managed event booths for bazaars every two months, showcasing skills in event planning and marketing coordination.
Part Time Social Media Marketing Specialist at With Isha - JAKARTA
August 1, 2022 - August 1, 2023Specialized in creating compelling content and managing diverse social media platforms, revitalizing passive accounts into active engagement. Produced campaign and daily designs, collaborating with 10K+ KOLs per month to ensure brand visibility and engagement. Organized marketing initiatives and supported bazaar events every two months, including event planning and marketing coordination.
Part Time Social Media Marketing Specialist at With Iza - Jakt a
August 1, 2022 - August 1, 2023Specialized in creating compelling content and managing diverse social media platforms, revitalizing passive accounts into active engagement. Achieved 163,000+ TikTok viewers and 107,000+ Instagram viewers. Created campaign concepts and daily designs, collaborating with 10K+ Key Opinion Leaders (KOLs) per month to ensure brand visibility and engagement. Organized marketing initiatives and supported bazaar events every two months, including booth design support and event marketing coordination.
Part-time Social Media Marketing Specialist at With Isha - Jakarta
August 1, 2022 - August 31, 2023Specialized in creating compelling content and managing diverse social media platforms, revitalizing passive accounts into active engagement channels. Achieved 163,000+ viewers on TikTok and 107,000+ on Instagram. Created campaign concepts and daily designs while collaborating with 10K+ KOLs per month to ensure brand visibility and engagement. Organized marketing initiatives and managed booth designs for bazaar events every two months, supporting event planning and marketing coordination.
Part Time Social Media Marketing Specialist at With I(S)a
August 1, 2022 - August 1, 2023Specialized in creating compelling content and managing diverse social media platforms. Revitalized passive accounts into active engagement with 163,000+ TikTok viewers and 107,000+ on Instagram. Created campaigns and daily designs while collaborating with 10+ key opinion leaders (KOLs) per month to ensure brand visibility and engagement. Organized marketing initiatives and managed booth designs for bazaar events every two months, supporting event planning and marketing coordination.
Marketing Communications Intern at GUESS Accessories & Adidas Watches, Jakarta, Indonesia
August 1, 2022 - August 1, 2023Coordinated with PT Gilang Agung Persada; managed 20+ KOLs per month for seasonal campaigns; produced press releases and coordinated with media outlets; supported events and sponsorships to maximize visibility.
Social Media Marketing Manager at BLP Beauty, Jakarta, Indonesia
August 1, 2022 - August 1, 2023Managed social media strategy and content for a beauty brand; built influencer partnerships and elevated brand engagement and reach.
Education
Bachelor's Degree in Marketing Communication (GPA: 3.68 / 4.00) at London School of Public Relations, Jakarta
January 11, 2030 - January 1, 2025Bachelor Degree in Communication at Budapest Metropolitan University, Hungary
January 11, 2030 - January 1, 2024Bachelor Degree in Marketing Communication at London School of Public Relations, Jakarta
January 11, 2030 - January 1, 2025Bachelor Degree in Communication at Budapest Metropolitan University, Hungary
January 1, 2024 - January 1, 2024Bachelor Degree in Marketing Communication at London School of Public Relations, Jakarta
January 1, 2025 - December 31, 2025Bachelor Degree in Communication (Erasmus exchange) at Budapest Metropolitan University, Hungary
January 1, 2024 - December 31, 2024Bachelor Degree in Marketing Communication at London School of Public Relations, Jakarta
January 1, 2021 - January 1, 2025Bachelor Degree in Communication (exchange) at Budapest Metropolitan University, Hungary
January 1, 2024 - January 1, 2024Bachelor Degree in Marketing Communication at London School of Public Relations, Jakarta
January 1, 2021 - January 1, 2025Bachelor Degree in Communication (exchange) at Budapest Metropolitan University, Hungary
January 1, 2023 - January 1, 2024Bachelor Degree in Communication at Budapest Metropolitan University, Hungary
January 1, 2024 - January 1, 2024Bachelor Degree in Marketing Communication (GPA 3.68/4.00) at London School of Public Relations, Jakarta
January 1, 2021 - January 1, 2025Bachelor Degree in Communication at Budapest Metropolitan University, Hungary
January 1, 2024 - January 1, 2024Qualifications
Certificado de Estudios (Nivel A1.2, A1, A2.1)
January 11, 2030 - May 21, 2026The Best Community Development in Creative Content (Top 3)
January 1, 2024 - May 21, 2026Eficiency / Certification: Certificated de Estudios (A1.1/A1/A2.1)
January 1, 2025 - December 31, 2025The Best Community Development in Creative Content
January 1, 2024 - December 31, 2024Top 3 The Best Community Development in Creative Digital Marketing Communication
January 1, 2024 - December 31, 2024Top 5 The Best Community Development
January 1, 2024 - December 31, 2024Top 3 Best Impactful Communication Development Project
January 1, 2024 - December 31, 2024Top 5 The Best Community Development SDGs Program
January 1, 2024 - December 31, 2024Erasmus+ Student Exchange Program (Budapest, Hungary)
January 1, 2023 - December 31, 2023Branding 101: Startup Branding & Professional Branding
January 1, 2021 - December 31, 2021Cifcado de Estudos (language proficiency)
January 1, 2025 - August 18, 2026Certificated of Icfadco de Estudios (A1.2, A1, A2.1)
January 1, 2025 - August 18, 2026The Best Community Development in Creative Content
January 1, 2024 - August 18, 2026Top 3 of The Best Community Development in Creative Digital Marketing Communication
January 1, 2024 - August 18, 2026Top 5 of The Best Community Development
January 1, 2024 - August 18, 2026Top 3 Best Impactful Communication Development Project
January 1, 2024 - August 18, 2026Top 5 The Best Community Development SDGs Program
January 1, 2023 - August 18, 2026Student Exchange Program to Budapest, Hungary (Erasmus+ Program)
January 1, 2021 - January 1, 2023Branding 101: Startup Branding & Professional Branding
January 1, 2021 - January 1, 2021Industry Experience
Media & Entertainment, Retail, Professional Services, Consumer Goods, Travel & Hospitality, Real Estate & Construction, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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