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Experienced in social media marketing and content strategy, influencer marketing, digital sales, text and visual editing. Expert in branding, copywriting, digital product marketing, image consulting and communications. Skilled in content planning and creation, brand identity development, creative and script writing, client profiling, business and trend analysis, and creator sourcing for collaboration. Proficient in tools like Photoshop, iMovie, CapCut, Canva, ChatGPT and Microsoft Office to bring ideas to life.…Experienced in social media marketing and content strategy, influencer marketing, digital sales, text and visual editing. Expert in branding, copywriting, digital product marketing, image consulting and communications. Skilled in content planning and creation, brand identity development, creative and script writing, client profiling, business and trend analysis, and creator sourcing for collaboration. Proficient in tools like Photoshop, iMovie, CapCut, Canva, ChatGPT and Microsoft Office to bring ideas to life.

Alisa Hayeva

Digital Marketer, Content Creator, Stylist

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Experienced in social media marketing and content strategy, influencer marketing, digital sales, text and visual editing. Expert in branding, copywriting, digital product marketing, image consulting and communications. Skilled in content planning and creation, brand identity development, creative and script writing, client profiling, business and trend analysis, and creator sourcing for collaboration. Proficient in tools like Photoshop, iMovie, CapCut, Canva, ChatGPT and Microsoft Office to bring ideas to life.…Experienced in social media marketing and content strategy, influencer marketing, digital sales, text and visual editing. Expert in branding, copywriting, digital product marketing, image consulting and communications. Skilled in content planning and creation, brand identity development, creative and script writing, client profiling, business and trend analysis, and creator sourcing for collaboration. Proficient in tools like Photoshop, iMovie, CapCut, Canva, ChatGPT and Microsoft Office to bring ideas to life.

Available to hire

Experienced in social media marketing and content strategy, influencer marketing, digital sales, text and visual editing. Expert in branding, copywriting, digital product marketing, image consulting and communications. Skilled in content planning and creation, brand identity development, creative and script writing, client profiling, business and trend analysis, and creator sourcing for collaboration. Proficient in tools like Photoshop, iMovie, CapCut, Canva, ChatGPT and Microsoft Office to bring ideas to life.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Language

English

Fluent

Russian

Fluent

Lithuanian

Intermediate

Work Experience

Digital Marketing Manager and Brand Strategist at SoulStylista

January 1, 2022 - Present

Led digital marketing and branding initiatives, conducted business analysis (ideal client profiling, mission/vision development, competitor and SWOT analysis), and informed strategic brand decisions. Developed and implemented cross‑platform content strategies for TikTok, YouTube, and Instagram, achieving notable growth (42K TikTok followers; 1.3M likes) and strong audience engagement. Created scripts, posts, and visual content, focusing on educating and empowering clients. Designed personal branding packages (fonts, colors, props, tone) to ensure a cohesive brand identity across platforms. Managed client communications from inquiry to completion, onboarding, service delivery, feedback, and assessments via email and video calls.

Book Editor at Amazon / Peter Burch

January 1, 2023 - Present

Edited books for Amazon author Peter Burch, ensuring proper flow, grammar, and design consistency. Assisted in selecting covers and images aligned with target audience and current market trends, and collaborated with the author to refine the final product for a successful publication and strong sales performance on Amazon.

Education

Bachelor of International Business and Communication (exchange semester) at University of Mannheim

February 4, 2019 - June 24, 2019

Competences gained: basic understanding of private international law, making a marketing plan, accounting and finance basics.

Master of Marketing and Management at Grande École (Exchange Semester)

September 1, 2021 - December 23, 2021

Competences gained: CRM, business sustainability principles, sensory and neuromarketing, e-retailing principles, digital marketing strategy.

Personal Style and Branding Course at Shchenyaeva School

January 1, 2022 - August 30, 2022

Competences gained: personal brand development, social media branding strategy based on psychological archetypes, digital storytelling, color and shape psychology, social media promotion strategies in the fashion field, Instagram feed creation, personal styling techniques.

Bachelor of International Business and Communication at ISM University of Management and Economics

September 1, 2016 - June 24, 2020

Competences gained: quantitative decision-making using MS Excel, negotiations, presenting, copywriting, business research, basic understanding of economics, project management, human resource management.

Master of Marketing and Management at ISM University of Management and Economics | 2020-2022

September 1, 2020 - June 24, 2022

Competences gained: marketing research strategies, brand analysis and implementation of branding principles, basic understanding of consumer behaviour, customer value analytics.

Qualifications

Nutrition & Wellness Consulting Certification

September 3, 2018 - August 30, 2019

Competences gained: personalized dietary planning, nutritional science, human physiology, behavioral psychology related to eating habits (including disordered eating).