I am a results-driven Growth Marketer with over 7 years of experience in SEO, organic growth, and performance marketing across digital products and services. I build data-driven strategies to scale organic traffic, improve search visibility, and optimize conversion rates. My technical mindset spans tracking, analytics, keyword strategy, and building scalable growth systems across Google, LinkedIn, and Meta. In leadership roles at Bettermode, Cloudzy, Fadak Trains, and Payam Gostar, I’ve led cross-functional teams, established measurement frameworks with Segment, and delivered multi-channel campaigns that drive acquisition and pipeline. I thrive on turning insights into action and collaborating with product, design, and engineering to unlock sustainable growth.

Ali Shoeibi

I am a results-driven Growth Marketer with over 7 years of experience in SEO, organic growth, and performance marketing across digital products and services. I build data-driven strategies to scale organic traffic, improve search visibility, and optimize conversion rates. My technical mindset spans tracking, analytics, keyword strategy, and building scalable growth systems across Google, LinkedIn, and Meta. In leadership roles at Bettermode, Cloudzy, Fadak Trains, and Payam Gostar, I’ve led cross-functional teams, established measurement frameworks with Segment, and delivered multi-channel campaigns that drive acquisition and pipeline. I thrive on turning insights into action and collaborating with product, design, and engineering to unlock sustainable growth.

Available to hire

I am a results-driven Growth Marketer with over 7 years of experience in SEO, organic growth, and performance marketing across digital products and services. I build data-driven strategies to scale organic traffic, improve search visibility, and optimize conversion rates. My technical mindset spans tracking, analytics, keyword strategy, and building scalable growth systems across Google, LinkedIn, and Meta.

In leadership roles at Bettermode, Cloudzy, Fadak Trains, and Payam Gostar, I’ve led cross-functional teams, established measurement frameworks with Segment, and delivered multi-channel campaigns that drive acquisition and pipeline. I thrive on turning insights into action and collaborating with product, design, and engineering to unlock sustainable growth.

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Language

English
Fluent

Work Experience

Performance Marketing Specialist at Bettermode - Customer Community Platform
August 1, 2024 - Present
Increased B2B paid conversions by 40% quarter-over-quarter through improved campaign structure, audience targeting, and cross-channel optimization. Developed and launched LinkedIn Ads campaigns (Lead Gen and Conversion) for North American and European B2B markets. Created and optimized Google Ads campaigns, reducing CPA by 30% and improving ROI. Optimized Meta Ads to expand reach and lower CPM through testing. Managed Reddit and X (Twitter) campaigns for retargeting and competitive acquisition in key B2B segments. Set up event tracking via Segment to unify data collection across marketing tools and collaborated with the creative team to produce platform-fit assets.
Digital Marketing Team Lead at Fadak Trains - Travel and Accommodation Services
October 1, 2023 - August 31, 2024
Led multi-channel lead generation tactics driving consistent monthly MQL growth. Directed Google Ads (search and display), achieving a 30% CPC improvement while boosting brand awareness and sales. Launched and optimized Facebook Ads campaigns, achieving a 3x ROAS. Implemented marketing automation strategies contributing to a 12% uplift. Built a social media content calendar to ensure consistent messaging and timely campaign execution.
Digital Marketing Team Lead at Cloudzy - Virtual Private Servers and Cloud VPS Services
October 1, 2020 - October 31, 2023
Implemented a content strategy that increased organic traffic by 240% and MQLs by 110% in 1 year. Orchestrated high-impact Google Ads campaigns, resulting in a 25% ROAS increase. Conducted market research to identify new target audiences and improve conversions. Built and managed email lists, segments, and automated campaigns with ActiveCampaign. Boosted landing page conversions by 10% through A/B testing and user behavior analysis. Performed keyword research with Ahrefs, Semrush, and Google Keyword Planner to optimize SEO and SEM. Managed a team of 4 SEO specialists, 2 marketing specialists, and 4 writers.
Performance Marketing Specialist at PayamGostar - CRM Software
November 1, 2019 - October 31, 2020
Developed Google Ads campaigns, resulting in a 14% increase in MQL. Increased organic traffic by 180% in one year with thorough strategic keyword research. Executed push notification campaigns, resulting in a 15% increase in returning users. Achieved a 10% uplift in conversion rate through collaboration with UI/UX and Google Optimize A/B testing.
Digital Marketer at ReSelf - Booking Coaching and Counseling Service
January 1, 2019 - October 31, 2019
Led digital marketing initiatives for a coaching and counseling service, focusing on lead generation and growth through multi-channel tactics and data-driven optimization.
Web Designer at Misa Informatics - Web Design Agency
October 1, 2015 - July 31, 2016
Designed and developed client websites, contributing to UI/UX improvements and site performance enhancements.
Performance Marketing Manager at Bettermode
August 1, 2024 - Present
Conducted keyword research and search intent analysis to improve campaign performance and support landing page optimization. Collaborated on content and SEO strategy by leveraging keyword insights and performance data to improve acquisition efficiency. Created and optimized Google Ads campaigns, resulting in a 30% decrease in CPA through keyword and targeting optimization. Increased B2B paid conversions by 40% quarter-over-quarter through improved campaign structure, audience targeting, and cross-channel optimization. Developed and launched LinkedIn Ads campaigns focused on high-intent audiences across North American and European markets. Established event tracking infrastructure using Segment for better attribution, performance analysis, and data-driven decision making. Managed an external paid media support team, ensuring campaign execution quality and continuous optimization.
Digital Marketing Team Lead at Cloudzy
October 1, 2020 - October 1, 2023
Owned and executed the SEO and organic growth strategy, covering technical SEO, on-page optimization, and off-page initiatives aligned with lead generation goals. Developed and led content strategy, aligning content production with keyword research and search intent to improve rankings and organic acquisition. Conducted advanced keyword research and search intent analysis to identify growth opportunities and guide SEO and content planning. Led off-page SEO and link building strategy, including outreach campaigns, partnership development, and backlink acquisition to improve domain authority and rankings. Managed multiple websites and SEO projects, ensuring consistent optimization, performance tracking, and growth across different domains. Scaled organic traffic by +240% and increased MQL volume by 110% within one year through structured SEO and content initiatives. Managed and scaled a combined SEO and marketing team of 4 SEO specialists, 2 marketing specialists, and 4 content writers,
SEO Specialist at PayamGostar
November 1, 2019 - October 1, 2020
Developed and executed SEO strategy, improving organic visibility and increasing website traffic by 180% within one year. Conducted comprehensive keyword research and search intent analysis to identify growth opportunities and guide content optimization. Optimized on-page SEO elements, including content structure, meta tags, and internal linking to improve search rankings. Collaborated on content strategy, aligning blog and landing page content with high-intent keywords to drive qualified traffic. Improved conversion rate by 10% through landing page optimization and A/B testing based on user behavior insights. Worked with development and product teams to support technical SEO improvements, including site performance and indexing.

Education

Bachelor's Degree in Computer Engineering at Iran University of Science and Technology
September 1, 2013 - June 30, 2018
Bachelor’s Degree in Computer Engineering at Iran University of Science and Technology
September 1, 2013 - June 1, 2018

Qualifications

Marketing Management from fundamentals Marketing to Data-driven Marketing
January 1, 2019 - March 18, 2026
LinkedIn Marketing Strategy
January 1, 2019 - March 18, 2026
Mastering Digital PR by Semrush
January 1, 2019 - March 18, 2026
Content Marketing Fundamentals Course by Semrush
January 1, 2019 - March 18, 2026
Web Analytics Course by eMarketing Institute
January 1, 2019 - March 18, 2026
Local SEO Course by Semrush
January 1, 2019 - March 18, 2026
SEO Training by Yoast
January 1, 2019 - March 18, 2026
Google Analytics
January 1, 2019 - March 18, 2026
Google Data Studio
January 1, 2019 - March 18, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Other, Travel & Hospitality