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Dubai-based multimedia specialist and social media manager with 8+ years of experience producing brand-safe visual content across luxury real estate, corporate, retail, and lifestyle sectors. I manage end-to-end production—from client briefs and on-set direction to editing, AI-assisted post-production, and final delivery. I also run Instagram and LinkedIn operations including content calendars, copywriting, client sign-off workflows, and lead generation. Most recently, I managed multi-account social media for a Dubai microcement brand and UK clients while continuing ongoing visual production work for a Business Bay studio.…Dubai-based multimedia specialist and social media manager with 8+ years of experience producing brand-safe visual content across luxury real estate, corporate, retail, and lifestyle sectors. I manage end-to-end production—from client briefs and on-set direction to editing, AI-assisted post-production, and final delivery. I also run Instagram and LinkedIn operations including content calendars, copywriting, client sign-off workflows, and lead generation. Most recently, I managed multi-account social media for a Dubai microcement brand and UK clients while continuing ongoing visual production work for a Business Bay studio.

MUHAMMAD ALI SOHAIL

PRO

Photographer, Designer, Brand Designer, +6

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Dubai-based multimedia specialist and social media manager with 8+ years of experience producing brand-safe visual content across luxury real estate, corporate, retail, and lifestyle sectors. I manage end-to-end production—from client briefs and on-set direction to editing, AI-assisted post-production, and final delivery. I also run Instagram and LinkedIn operations including content calendars, copywriting, client sign-off workflows, and lead generation. Most recently, I managed multi-account social media for a Dubai microcement brand and UK clients while continuing ongoing visual production work for a Business Bay studio.…Dubai-based multimedia specialist and social media manager with 8+ years of experience producing brand-safe visual content across luxury real estate, corporate, retail, and lifestyle sectors. I manage end-to-end production—from client briefs and on-set direction to editing, AI-assisted post-production, and final delivery. I also run Instagram and LinkedIn operations including content calendars, copywriting, client sign-off workflows, and lead generation. Most recently, I managed multi-account social media for a Dubai microcement brand and UK clients while continuing ongoing visual production work for a Business Bay studio.

Available to hire

Dubai, United Arab Emirates

Dubai-based multimedia specialist and social media manager with 8+ years of experience producing brand-safe visual content across luxury real estate, corporate, retail, and lifestyle sectors. I manage end-to-end production—from client briefs and on-set direction to editing, AI-assisted post-production, and final delivery.

I also run Instagram and LinkedIn operations including content calendars, copywriting, client sign-off workflows, and lead generation. Most recently, I managed multi-account social media for a Dubai microcement brand and UK clients while continuing ongoing visual production work for a Business Bay studio.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Urdu

Fluent

Work Experience

Social Media Manager & Content Creator at Robust Surfaces Technical Services LLC

May 1, 2026 - July 31, 2026

Owned end-to-end social media strategy and content production for a premium microcement brand, covering shoot planning, captions, hashtag strategy, and a 6–8pm optimal posting schedule. Produced a launch carousel that reached 7,400+ views and 72 shares in 24 hours, driving profile visits and inbound leads. Generated and managed qualified sales leads directly from social content and coordinated enquiry details for the sales team. Built performance reporting to compare period-on-period growth in reach, engagement, and lead conversion.

Social Media Manager & Content Creator at Robust Surfaces Technical Services LLC, Dubai, UAE

May 1, 2026 - July 31, 2026

Owned end-to-end social media strategy and content production for a premium microcement brand, including shoot planning, captions, hashtag strategy, and an evening posting schedule. Produced a launch carousel that reached 7,400+ views and 72 shares in 24 hours, contributing to profile visits and inbound leads. Generated and managed qualified sales leads from social content and coordinated enquiry details for the sales team. Implemented period-on-period performance reporting to track reach, engagement, and lead conversion.

Multimedia Specialist & Visual Content Lead at Gaga Photography Studio LLC

January 1, 2019 - Present

Dubai-based studio; produced 500+ shoots across luxury real estate, high-end villa projects, lifestyle, and commercial sectors; developed and executed Instagram content strategies for luxury and lifestyle brand clients; shot and edited high-quality photo and video content on-site; created short-form Reels and Stories optimized for Instagram; managed content calendars and publishing schedules across multiple luxury client accounts; integrated AI tools (Adobe Firefly, Runway) to reduce turnaround time by 40%; collaborated with marketing teams and project stakeholders to ensure brand-accurate visuals.

Photographer & Visual Content Producer at Freelance / Agency Collaborations, Karachi, Pakistan & UAE

January 1, 2016 - December 31, 2019

Produced commercial photography and video content for restaurants, lifestyle brands, events, and agencies for use across digital marketing and brand campaigns. Managed 10+ independent client projects per year from brief to final delivery with on-time completion. Developed cohesive visual brand identities for multiple clients by maintaining consistent photography style and creating multi-platform content packages.

Photographer & Visual Content Producer at Freelance / Agency Collaborations

January 1, 2016 - December 1, 2019

Produced luxury lifestyle and commercial photography for premium brands, restaurants, and events; worked on-site at brand activations and launches; managed end-to-end content production independently, from brief and shoot to editing and delivery.