MUHAMMAD ALI SOHAIL

Owned end-to-end social media strategy and content production for a premium microcement brand, covering shoot planning, captions, hashtag strategy, and a 6–8pm optimal posting schedule. Produced a launch carousel that reached 7,400+ views and 72 shares in 24 hours, driving profile visits and inbound leads. Generated and managed qualified sales leads directly from social content and coordinated enquiry details for the sales team. Built performance reporting to compare period-on-period growth in reach, engagement, and lead conversion.

Owned end-to-end social media strategy and content production for a premium microcement brand, including shoot planning, captions, hashtag strategy, and an evening posting schedule. Produced a launch carousel that reached 7,400+ views and 72 shares in 24 hours, contributing to profile visits and inbound leads. Generated and managed qualified sales leads from social content and coordinated enquiry details for the sales team. Implemented period-on-period performance reporting to track reach, engagement, and lead conversion.

Dubai-based studio; produced 500+ shoots across luxury real estate, high-end villa projects, lifestyle, and commercial sectors; developed and executed Instagram content strategies for luxury and lifestyle brand clients; shot and edited high-quality photo and video content on-site; created short-form Reels and Stories optimized for Instagram; managed content calendars and publishing schedules across multiple luxury client accounts; integrated AI tools (Adobe Firefly, Runway) to reduce turnaround time by 40%; collaborated with marketing teams and project stakeholders to ensure brand-accurate visuals.