Available to hire
Alison is a modern growth marketing leader with 15+ years driving pipeline and revenue growth across B2B SaaS. Known for building new, unconventional growth systems—from thought leadership and strategic partnerships to AI-powered demand initiatives—and leading high-performance marketing teams from startup through scale.
Founded and hosted the “Digital Inception” podcast (30+ SaaS founder/CEO interviews), designed webinars that convert prospects into qualified opportunities, and leverages experimentation, analytics, and customer insights to uncover and optimize new growth channels and measurable demand.
Skills
Experience Level
Expert
Expert
Expert
Expert
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Expert
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Intermediate
Intermediate
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Intermediate
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Beginner
Work Experience
Fractional CMO at DataStealth
October 1, 2025 - April 30, 2026Hired and built a marketing team (web designer/developer, Content Manager, Marketing Strategist) and developed a comprehensive go-to-market marketing strategy for a new product. Executed campaigns alongside the newly formed team, producing 42 sales calls within three months of launch. Drove deal progress with 3 closed deals during the contract period and additional opportunities still in the pipeline at departure.
Founder at Techspin Marketing Group Inc.
May 1, 2022 - PresentBuilt and scaled a marketing agency to six-figure revenue within the first eight months. Developed creative lead funnels using email and LinkedIn to build a qualified pipeline. Started and produced a podcast interviewing SaaS founders and CEOs to strengthen prospect relationships (30+ recorded episodes). Served tech and local business clients including Portainer, Shift, DataStealth, and Devpost. Increased agency margins by 20% by integrating AI tools for operational and client fulfillment efficiencies.
Director of Marketing at TechspIN Marketing Group
January 1, 2022 - January 1, 2026Scaled TechspIN Marketing Group to six figures in revenue within 8 months. Built a demand generation engine using LinkedIn, email, and a founder-led podcast featuring 30+ SaaS CEOs, combining thought leadership, partnerships, SEO, and AI to drive qualified pipeline.
Grew inbound pipeline from $500K per quarter to $1.5M per quarter over 3 years. Served as fractional marketing leader for startups and growth-stage companies, building full-funnel marketing strategies. Repositioned brands and led website redesigns to strengthen messaging, conversion, and differentiation. Built ICPs and buyer personas to improve targeting, messaging, and conversion rates.
Founder / TechspIN Marketing at TechspIN Marketing
January 1, 2022 - PresentBuilt and scaled TechspIN Marketing from the ground up, serving high-growth technology companies. Developed unconventional, measurable growth strategies across thought leadership, strategic partnerships, SEO, and AI-powered marketing initiatives to drive qualified pipeline.
Launched and hosted the “Digital Inception” podcast featuring 30+ SaaS founders and CEOs to build executive relationships and generate high-quality pipeline. Designed webinars that consistently converted prospects into qualified sales opportunities. Led and mentored high-performing marketing teams and scaled marketing functions from startup through growth stages.
Founder, Tech Spin Marketing at Tech Spin Marketing
January 1, 2022 - PresentFounded and led Tech Spin Marketing, driving growth for high-growth technology companies through unconventional, pipeline-focused demand generation strategies. Built and scaled go-to-market programs by leveraging B2B thought leadership, strategic partnerships, SEO, and AI-powered marketing initiatives. Hosted and produced the “Digital Inception” podcast featuring 30+ SaaS founders and CEOs to build executive relationships and generate high-quality pipeline. Designed and hosted webinars that converted prospects into qualified sales opportunities. Managed and mentored marketing talent while scaling marketing functions from startup through growth stages.
Director of Marketing at Dyspatch
April 1, 2020 - March 31, 2022Scaled marketing from a team of one to five marketers with specializations. Increased lead volume by 33% in the first three months and marketing-generated opportunities by 400% within one year. Led development and execution of marketing strategy, including research-based personas for messaging and targeting. Managed a $500K/year marketing budget and oversaw website redesign, positioning, branding, and full-funnel channel strategy (paid, SEO, content, website, email, social, PR). Collaborated with sales/product/leadership for strategic alignment. Ran an influencer campaign on LinkedIn generating 470+ leads with $8.5 CPL and 35% SQL rate, and managed agencies (outbound, paid media, SEO). Built partnerships with email service providers to generate higher-quality sales opportunities.
Director of Marketing at Tech Spin Marketing
January 1, 2019 - January 1, 2022Scaled Tech Spin Marketing Group to six figures in revenue within 8 months. Built a demand generation engine through LinkedIn, email, and a founder-led podcast featuring 30+ SaaS CEOs. Designed unconventional growth strategies combining thought leadership, partnerships, SEO, and AI to drive qualified pipeline. Grew inbound pipeline from $500K per quarter to $1.5M per quarter over three years. Started as the first marketing hire; supported fundraising for a second Seed Series A round through growth in demand and built a marketing team of 5. Served as a fractional marketing leader for startups and growth-stage companies, building full-funnel strategies and supporting GTM execution. Repositioned the brand and led website redesign to improve messaging, conversion, and differentiation. Built ICPs and buyer personas to improve targeting, messaging, and conversion rates.
Director of Marketing at Tech Spin Marketing Group
January 1, 2019 - January 1, 2022Scaled Tech Spin Marketing Group to six figures in revenue within eight months. Built a demand generation engine across LinkedIn, email, and a founder-led podcast featuring 30+ SaaS CEOs. Developed unconventional growth strategies that combined thought leadership, strategic partnerships, SEO, and AI to drive qualified pipeline. Grew inbound pipeline from $500K per quarter to $1.5M per quarter over three years. Built the first in-house marketing team (5 people) and developed demand generation programs using content and SEO-led acquisition. Served as a fractional marketing leader for startups and growth-stage companies, owning full-funnel marketing strategy and execution for clients including Porter, Shift, DataStealth, and Devpost.
Marketing Manager at Flytographer
June 1, 2018 - March 31, 2020Managed marketing operations for a team of 2 marketing specialists, 3 part-time contractors, and multiple agencies. Led offsite quarterly planning sessions, owned campaign strategy from creative ideation to execution. Built customer personas using survey research to guide targeting and messaging. Implemented influencer strategy driving 30% YoY sales growth with collaborators including Jillian Harris and Kaitlyn Bristowe. Developed paid acquisition campaigns on Facebook and Google Ads, achieving $80 CPA (target $100) with positive ROI. Built SEO strategy by identifying revenue-driving keywords, creating quarterly content plans, and launching SEO-optimized landing pages. Improved email opt-in performance and increased newsletter subscribers from 8/day to 25/day through A/B testing of opt-in forms. Designed referral campaigns (+30% sales), delivered a Black Friday plan improving sales by 50% YoY, and created performance reports comparing ROI. Built marketing automation in ActiveCampaign a
Demand Generation Manager at Fly to Graph er
January 1, 2018 - January 1, 2020Helped scale the company from $2M to $5M annual revenue by leading growth marketing initiatives across paid, SEO, influencer, referral, and lifecycle marketing. Owned end-to-end demand generation strategy, planning, and execution across digital channels.
Led cross-functional marketing efforts and contributed to acquiring high-value enterprise prospects, including targeted Google Ads, ABM, and LinkedIn campaigns.
Demand Generation Manager at Fly to Grapher
January 1, 2018 - January 1, 2020Helped scale the company from $2M to $5M in annual revenue by leading growth marketing initiatives across paid, SEO, influencer, referral, and lifecycle marketing. Led cross-functional marketing efforts and owned campaign strategy, planning, and execution across digital channels.
Demand Generation Manager at Fly to Graph
January 1, 2018 - January 1, 2020Helped scale annual revenue from $2M to $5M by leading growth marketing initiatives across paid, SEO, influencer, referral, and lifecycle marketing. Owned cross-functional demand generation planning and execution across digital channels. Led marketing team efforts to generate pipeline through targeted acquisition and lifecycle strategies aligned to revenue goals.
Marketing Manager Revenue at RevenueWire
July 1, 2015 - July 31, 2018Managed marketing operations across three business units (RevenueWire, Affiliatewire, Constant Content). Built vendor partnerships for cross-promotion. Executed Google Ads campaigns for Constant Content that led to high-profile customers spending $500K+. Developed and executed ABM campaigns targeting high-profile accounts and ran sponsored content on LinkedIn for RevenueWire, generating high-profile leads. Owned SEO strategy. Redesigned Salesforce lead flows using record types for multiple customer types, improving efficiency and reducing costs. Completed a CRM migration from Infusionsoft to Salesforce for Constant Content. Created and delivered training materials for Salesforce users and onboarded new sales associates. Developed Pardot email campaigns for white papers, case studies, and customer-journey collateral. Used Tableau to report Salesforce lead data and campaign ROI.
Marketing Manager at Wire / RevenueWire / Affiliate Wire / Constant Content
January 1, 2015 - January 1, 2018Managed marketing across three business units (RevenueWire, AffiliateWire, and Constant Content), driving demand generation and go-to-market initiatives. Generated high-value enterprise prospects using targeted Google Ads, ABM, and LinkedIn campaigns, including customers generating $500K+ annual revenue.
Increased sales by 30% YoY through influencer and referral marketing programs, partnering with creators. Exceeded acquisition targets, achieving an $80 CPA vs. $100 target through high-performing Facebook and Google Ads. Developed and executed SEO and lifecycle marketing strategies to increase qualified lead generation across multiple brands. Optimized marketing operations by leading a CRM migration to Salesforce, redesigning lead management processes, and implementing scalable marketing automation and sales enablement.
Marketing Manager at RevenueWire (and other business units: AffiliateWire, ConstantContent)
January 1, 2015 - January 1, 2018Managed marketing across three business units (RevenueWire, AffiliateWire, ConstantContent), driving demand generation and go-to-market initiatives. Generated high-value enterprise prospects via Google Ads, ABM, and LinkedIn campaigns, including customers producing $500K+ in annual revenue. Increased sales by 30% YoY through influencer and referral marketing programs and partnerships with creators. Exceeded acquisition targets and achieved $80 CPA vs $100 target via Facebook and Google Ads. Developed and executed SEO and lifecycle marketing strategies to increase qualified lead generation across multiple brands. Optimized marketing operations by leading a CRM migration to Salesforce, redesigning lead management processes, and implementing scalable marketing automation and sales enablement.
Marketing Manager at RevenueWire (and related business units: AffiliateWire, Constant Content)
January 1, 2015 - January 1, 2018Managed marketing across three business units (RevenueWire, AffiliateWire, Constant Content) to drive demand generation and go-to-market initiatives. Generated high-value enterprise prospects using targeted Google Ads, account-based marketing (ABM), and LinkedIn campaigns, including customers generating $500K+ annual revenue. Increased sales by 30% YoY through influencer and referral marketing programs by partnering with creators. Achieved $80 CPA vs. $100 target through high-performing Facebook and Google Ads. Developed and executed SEO and lifecycle marketing strategies to increase qualified lead generation. Optimized marketing operations by leading a CRM migration to Salesforce, redesigning lead management processes, and implementing scalable marketing automation and sales enablement.
CRM and Marketing Consultant at Rethink Learning Inc.
July 1, 2014 - July 31, 2015CRM and Marketing Consultant / Marketing Automation Specialist at Seekers / Rethink Learning
January 1, 2014 - January 1, 2015Worked as marketing automation specialist and CRM/marketing consultant, supporting go-to-market activities and marketing operations improvements, including CRM and process optimization and marketing automation setup.
CRM and Marketing Consultant
January 1, 2014 - January 1, 2015Provided CRM and marketing consulting, including lead management process improvements and marketing/sales enablement support.
Marketing Automation Specialist at Seeker Solutions Inc.
January 5, 2013 - April 10, 2014Marketing Automation Specialist at Rethink Learning
January 1, 2012 - January 1, 2014Marketing automation role (details not provided beyond title and company).
Marketing Automation Specialist at Seekers Solutions / Seekers?
January 1, 2012 - January 1, 2014Education
Associate of Arts Degree (Business Administration) at OSU (Oregon State University) / OSU College
January 11, 2030 - July 21, 2026Associate of Arts degree (Psychology) at Ohio State University
January 11, 2030 - July 21, 2026Business Administration Diploma at OSU College
January 11, 2030 - July 21, 2026 at PRofessional (course not specified)
January 11, 2030 - July 21, 2026Associate of Arts at Ohio State University
January 1, 2009 - January 1, 2011Qualifications
Business Administration Diploma
January 1, 2011 - January 1, 2013PRoFESSIONAL HIGHLIGHTS
January 11, 2030 - July 21, 2026Industry Experience
Software & Internet, Computers & Electronics, Professional Services, Media & Entertainment, Education, Retail, Travel & Hospitality
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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