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I’m Alissa Johnson, a digital marketing and content professional who blends data-driven strategy with creative production across campaigns, websites, social media, and video. From fundraising and community organisations to major regional events, I develop and execute integrated marketing that connects with audiences and drives measurable outcomes. I’ve also built strong experience in brand and web development (WordPress), along with multimedia production from concept through post-production, including motion graphics and video editing. I enjoy turning insights into action—whether that’s optimising SEO, improving conversion performance, or creating engaging content that strengthens supporter and community engagement.…I’m Alissa Johnson, a digital marketing and content professional who blends data-driven strategy with creative production across campaigns, websites, social media, and video. From fundraising and community organisations to major regional events, I develop and execute integrated marketing that connects with audiences and drives measurable outcomes. I’ve also built strong experience in brand and web development (WordPress), along with multimedia production from concept through post-production, including motion graphics and video editing. I enjoy turning insights into action—whether that’s optimising SEO, improving conversion performance, or creating engaging content that strengthens supporter and community engagement.

Alissa Johnson

Digital Marketer, Video Editor, Graphic Designer, +2

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I’m Alissa Johnson, a digital marketing and content professional who blends data-driven strategy with creative production across campaigns, websites, social media, and video. From fundraising and community organisations to major regional events, I develop and execute integrated marketing that connects with audiences and drives measurable outcomes. I’ve also built strong experience in brand and web development (WordPress), along with multimedia production from concept through post-production, including motion graphics and video editing. I enjoy turning insights into action—whether that’s optimising SEO, improving conversion performance, or creating engaging content that strengthens supporter and community engagement.…I’m Alissa Johnson, a digital marketing and content professional who blends data-driven strategy with creative production across campaigns, websites, social media, and video. From fundraising and community organisations to major regional events, I develop and execute integrated marketing that connects with audiences and drives measurable outcomes. I’ve also built strong experience in brand and web development (WordPress), along with multimedia production from concept through post-production, including motion graphics and video editing. I enjoy turning insights into action—whether that’s optimising SEO, improving conversion performance, or creating engaging content that strengthens supporter and community engagement.

Available to hire

I’m Alissa Johnson, a digital marketing and content professional who blends data-driven strategy with creative production across campaigns, websites, social media, and video. From fundraising and community organisations to major regional events, I develop and execute integrated marketing that connects with audiences and drives measurable outcomes.

I’ve also built strong experience in brand and web development (WordPress), along with multimedia production from concept through post-production, including motion graphics and video editing. I enjoy turning insights into action—whether that’s optimising SEO, improving conversion performance, or creating engaging content that strengthens supporter and community engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Digital Marketing Officer at Act for Peace Limited

October 1, 2024 - Present

Design and execute data-driven digital marketing campaigns using paid media to drive conversions and improve fundraising impact. Create engaging organic social content to increase reach, engagement, and supporter retention. Analyse campaign performance with key metrics to generate actionable insights and refine digital strategies. Contribute to the development of a new branded WordPress website aligned to UX best practices and audience needs. Lead SEO strategy development to improve discoverability, search rankings, and audience interaction.

Communications & Marketing Officer at Metro Assist Limited

June 1, 2023 - June 30, 2025

Lead development and execution of communications and marketing strategy aligned to organisational goals across three brands. Improve brand positioning through integrated organic campaigns across digital and traditional channels targeting diverse audiences and key partners. Produce high-impact assets including annual reports, web content, social media campaigns, videos, and event materials with internal teams and external creatives. Shape messaging and brief creative work according to brand tone and values. Optimise digital platforms using data-driven insights to enhance user experience, and execute media strategies to strengthen partnerships and organisational visibility.

Marketing, Communications and Content Creator at Travers bushfire & ecology, Central Coast

March 1, 2020 - June 1, 2022

Developed and executed marketing strategy across social media, combining copywriting, visual content, paid/boosted ads, and eDMs to increase lead management. Collected and analysed marketing performance data to provide insights and optimisation recommendations. Translated complex environmental legislation into accessible language for broader audiences. Built, managed, and maintained the company website with ongoing updates, content optimisation, and user experience improvements. Created multimedia content including short/long-form videos, graphics, and infographics aligned with brand guidelines. Developed brand strategy including comprehensive brand guidelines for consistent communication. Designed and implemented an updated logo and visual style across the website, advertising, and consultant reports.

Marketing, Communications and Content Creator at Traversbushfire & ecology, Central Coast

March 1, 2020 - June 30, 2022

Develop and execute marketing strategy across social media with copywriting, visual content, paid/boosted ads, and eDMs to improve lead management. Collect, analyse, and interpret data to provide insights and recommendations for performance optimisation. Translate complex environmental legislation into accessible language for broader audiences. Build, manage, and maintain the company website with ongoing updates and content optimisation for seamless user experience. Create multimedia content including short/long-form videos, graphics, and infographics aligned to brand guidelines. Contribute to brand strategy, including comprehensive brand guidelines to ensure consistency.

Marketing & Communications Manager at Girrakool Blues Festival, Central Coast NSW

July 1, 2015 - March 31, 2026

Develop and deliver integrated marketing campaigns across digital, print, and paid media to grow attendance, ticket sales, and tourism revenue. Build targeted funnels and strategies aligned to business objectives using competitor analysis to strengthen market positioning and loyalty. Use data-driven insights and audience surveys to segment audiences, personalise messaging, and optimise advertising spend. Coordinate internal teams and external contractors, agencies, and grant opportunities. Manage sponsorships including proposals, campaign execution, and reporting and acquittal processes.

Festival and Tour Manager at Xabc Entertainment

June 1, 2011 - March 31, 2026

Plan and execute a three-day blues festival with camping, including financial oversight of accounts and payroll and management of a large operational budget. Oversee national tour schedules for international artists and coordinate multiple performances across Australia. Lead programming, negotiations, contracts, and full performance operations including riders, backline requirements, visas, itineraries, and scheduling. Design site plans and logistics for festival infrastructure, including council approvals. Source and manage infrastructure, contractors, crew, and volunteers, with rostering and site management for stalls, bar operations, BBQ teams, and camping facilities. Manage regulatory compliance including RSA and liquor licensing while liaising with sponsors, councils, and law enforcement.

Creative & Digital Manager at Xabc Entertainment – Kind Creative

June 1, 2011 - Present

Create and implement written, visual, and video content including digital assets, EDMs, advertising materials, and social media content to maintain consistent brand presence and audience engagement. Develop and manage social media content (graphics, copy, video, scheduling) aligned to event branding and engagement goals. Design and coordinate marketing collateral from concept through production. Build and maintain WordPress websites for multiple events/brands, including ongoing content creation and updates. Liaise with advertisers, suppliers, and stakeholders to secure quotes and ensure timely delivery of creative materials.

Commercial Editor at South Cross Austereo (formerly Channel 10, Newcastle)

January 1, 2006 - December 31, 2007

Edited commercials and corporate videos using different editing styles, adding graphics, sound effects, grading, and sound post-production for broadcast across Newcastle and NSW. Worked with Pinnacle Editing system and Photoshop to deliver broadcast-ready content. Quickly learned the Pinnacle Editing system to meet fast turnaround requirements.

Commercial Editor (Casual) at South Cross Austereo (formerly Channel 10, Newcastle)

January 1, 2006 - December 31, 2007

Edit commercials and corporate videos using varying editing styles. Add graphics, sound effects, grading, and perform sound post-production for broadcast using Pinnacle Editing and Photoshop.

Video Producer (Camera, Editor, Director) at Xabc Entertainment

January 1, 2002 - December 31, 2023

Produce commercials, documentaries, corporate videos, music videos, and promotional videos for Xabc Entertainment events and tours. Execute production from pre-production through post-production including script writing, video graphing, editing, motion graphics, sound capture, and sound post-production. Conceptualise and deliver content across multiple mediums and formats for television, social platforms, and online channels. Collaborate with cultural arts and community groups including council and Aboriginal and Islander skills development organisations.

Assistant Editor at Australia Broadcasting Corporation (ABC TV)

January 1, 1995 - December 31, 2000

Work on drama, documentaries, and high-profile weekly programs using AVID for broadcast across Australia. Handle editing tasks including logging, digitising, sound effects setup, exporting files, and preparing content for online editing and sound post-production as well as broadcast delivery.