Develops and executes marketing campaigns for a portfolio of tech and B2B clients to increase user sign-ups and engagement. Creates and shares engaging content, including short-form video clips and written posts, tailored for platforms like X/Twitter, TikTok, and LinkedIn. Actively participates in online communities and forums to promote client platforms and foster organic growth. Monitors and analyzes campaign performance using analytics to provide actionable insights for continuous improvement. Collaborates with client teams to identify new marketing opportunities and optimize outreach strategies.

Marketing Manager at Groundswell Cloud Solutions

January 1, 2021 - January 1, 2022

Led digital marketing initiatives that drove a 50% increase in qualified lead generation, demonstrating strong analytical skills to assess campaign effectiveness. Managed social media channels, creating content that drove engagement and supported broader business objectives.

Director of Marketing & Community at Anxiety Canada

January 1, 2018 - January 1, 2020

Built and managed a vibrant online community for the Mind Shift CBT app that achieved Top 50 statuses. Implemented creative strategies to attract and retain users, leveraging various social media channels and digital platforms. Coordinated the product launch, maximizing visibility and driving significant user adoption through organic and paid strategies.

Marketing Manager at Stollery Children's Hospital Foundation

January 1, 2012 - January 1, 2014

Managed digital marketing campaigns for a new online platform, driving user engagement and a 25% YoY increase in revenue from social channels. Created compelling content for social media and email marketing to drive community growth.