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Hi, I'm Ali Hanafiah Abdul Wahap—a Creative Director with 20+ years of experience leading brand, social, and performance-driven campaigns across Southeast Asia. I specialise in building scalable, AI-enabled creative systems that blend global brand consistency with local market nuance. I work at the intersection of product, marketing, and creative operations, driving high-volume content production, platform-native storytelling, and data-informed tests that lift performance across TikTok, Instagram, YouTube, and emerging formats.…Hi, I'm Ali Hanafiah Abdul Wahap—a Creative Director with 20+ years of experience leading brand, social, and performance-driven campaigns across Southeast Asia. I specialise in building scalable, AI-enabled creative systems that blend global brand consistency with local market nuance. I work at the intersection of product, marketing, and creative operations, driving high-volume content production, platform-native storytelling, and data-informed tests that lift performance across TikTok, Instagram, YouTube, and emerging formats.

Ali Hanafiah Abdul Wahap

PRO

Creative Director, Art Director, UI Designer, +2

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Hi, I'm Ali Hanafiah Abdul Wahap—a Creative Director with 20+ years of experience leading brand, social, and performance-driven campaigns across Southeast Asia. I specialise in building scalable, AI-enabled creative systems that blend global brand consistency with local market nuance. I work at the intersection of product, marketing, and creative operations, driving high-volume content production, platform-native storytelling, and data-informed tests that lift performance across TikTok, Instagram, YouTube, and emerging formats.…Hi, I'm Ali Hanafiah Abdul Wahap—a Creative Director with 20+ years of experience leading brand, social, and performance-driven campaigns across Southeast Asia. I specialise in building scalable, AI-enabled creative systems that blend global brand consistency with local market nuance. I work at the intersection of product, marketing, and creative operations, driving high-volume content production, platform-native storytelling, and data-informed tests that lift performance across TikTok, Instagram, YouTube, and emerging formats.

Available to hire

Singapore, Singapore

Hi, I’m Ali Hanafiah Abdul Wahap—a Creative Director with 20+ years of experience leading brand, social, and performance-driven campaigns across Southeast Asia. I specialise in building scalable, AI-enabled creative systems that blend global brand consistency with local market nuance.

I work at the intersection of product, marketing, and creative operations, driving high-volume content production, platform-native storytelling, and data-informed tests that lift performance across TikTok, Instagram, YouTube, and emerging formats.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Malay

Fluent

Work Experience

Lead Creative Strategist & Art Director (Freelance) at Multiple Clients (AIA, DeVour, Quranbit)

October 1, 2024 - Present

Lead end-to-end creative direction across social-first and brand campaigns. Develop campaign narratives, content systems, and multi-format storytelling frameworks. Partner with stakeholders to align messaging, execution, and rollout. Integrate AI workflows to scale production and improve consistency.

Creative Strategist (Social-First) at Ogilvy Singapore

April 1, 2025 - Present

Developed social-first campaign content for OCBC, Disney, and Disney+. Delivered platform-native storytelling across IG, FB, and LinkedIn. Collaborated with global teams and licensing stakeholders.

Senior UI Designer / Creative Strategist at EMQ2.io

December 1, 2022 - August 1, 2024

Led a team of designers across product, brand, and campaign outputs. Developed scalable design systems and content frameworks. Improved engagement by 25% through enhanced visual storytelling.

Senior Consultant (UI/UX + Branding) at Zionext Pte Ltd

June 1, 2020 - December 1, 2022

Led creative direction across enterprise and government projects. Designed full-funnel content strategies and brand systems. Introduced scalable workflows for design and execution.

Creative Director / Art Director at Various Agencies

January 1, 2011 - December 31, 2019

Led multidisciplinary teams across Singapore, Malaysia, and Indonesia. Directed campaigns for brands including AMEX, Nissan, Garmin, and Ecoworld. Managed end-to-end creative development from concept to execution. Mentored teams and conducted creative reviews.

Senior Art Director at Ogilvy & Mather

January 1, 2011 - December 31, 2015

Led conceptual development for regional campaigns. Worked with global brands including Coca-Cola, Prudential, and Qantas. Directed motion and digital storytelling initiatives.

Interactive Art Director at Various Companies

January 1, 2006 - December 31, 2011

Delivered digital campaigns and interactive design solutions. Built foundational expertise across web and digital storytelling.